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Search Engine Watch December 15, 2004 Chris Sherman	State of the Search Marketing Industry 2004 Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry.
Search Engine Watch February 8, 2007 Kevin Newcomb	Search Marketing Shows Strength in 2006 SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006.
Search Engine Watch October 2, 2007 Kevin Newcomb	Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report.
Fast Company David T. Scott	4 Reasons Why SEM Is Better Than SEO Search Engine Marketing -- placing ads that appear above search results -- should already be in your bag of tricks. It's is more accountable, because sites like Google offer in-depth data about the performance of your ads.
Search Engine Watch January 9, 2006 Chris Sherman	The State of Search Engine Marketing New research from SEMPO sheds light on what's happening in the search marketing industry today, from the size of the industry to key trends that will shape the year ahead.
Search Engine Watch July 3, 2008 Ron Jones	SEM Going Legit - Literally EDU Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years.
Search Engine Watch May 25, 2006 Chris Sherman	U.K. Search Marketing Environment Thriving The total market for search marketing in the U.K. grew at a blistering 100% rate in 2005, and further double-digit gains are expected for this year. Four key trends are driving this growth.
Search Engine Watch January 17, 2005 Greg Jarboe	Online Ads & Search: Looking Back, Looking Forward Paid search led the resurgence of online advertising in 2004 with a 34% increase in growth, and this trend is expected to continue over the coming five years.
Search Engine Watch July 8, 2004 Shari Thurow	Ad Agencies & Search Engine Marketing Firms Beginning to Play Together Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research.
Search Engine Watch September 28, 2005 Chris Sherman	How are Search Marketers Performing? A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients.
InternetNews July 18, 2007 Clint Boulton	Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface.
Search Engine Watch October 23, 2003 Anne Kennedy	Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?
Search Engine Watch October 14, 2008 Carrie Hill	Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts.
Search Engine Watch Greg Jarboe	Finding Recession-Proof SEM Jobs Search is expected to weather the coming economic storm better than most forms of marketing or advertising.
Search Engine Watch December 3, 2001 Danny Sullivan	Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines...
Pharmaceutical Executive November 1, 2005 Peter H. Nalen	Alternative Media: Targeting Audiences on the Web The most important web page to communicate with doctors and patients is the page of results that your potential customers see when they use search engines, such as Google, Yahoo!, or MSN.
Search Engine Watch January 30, 2009 Elisabeth Osmeloski	2009 is a Year of Change for Travel Search Marketing The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count.
Search Engine Watch November 3, 2010 Kevin Gibbons	Why You Should Change Your SEM Tactics for the Holidays How to be sure your paid search campaigns are working as hard as possible during this busy time of year.
Search Engine Watch December 18, 2003 Grant Crowell	The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry.
Search Engine Watch October 10, 2008 Chris Boggs	Is Your SEM Truly Looking at Search Holistically? To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions.
Search Engine Watch February 6, 2008 Gregg Stewart	Local Search Tactics for Tough Economic Times What tactics and best practices can we glean to improve our local search campaigns in these challenging times of credit crunching and receding sales opportunities?
Search Engine Watch January 24, 2008 Kevin Newcomb	Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
InternetNews July 14, 2009	Search Engine Marketing Ready to Rebound? The search engine marketing industry has bottomed out, which could be good news for the online advertising sector.
Entrepreneur January 2007 Catherine Seda	War of the Words Pay-per-click arbitrage could be driving up the cost of your keywords.
Pharmaceutical Executive March 1, 2007 Alex Porter	Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach.
Search Engine Watch September 2, 2008 Mark Jackson	How Much Are You Spending on SEO? SEO deserves its rightful place in every company's marketing budget.
Search Engine Watch October 20, 2009 Herndon Hasty	When to Go In-House for Your SEM Keeping your efforts in-house has a lot of upside. Here are a few benefits.
Search Engine Watch September 15, 2009 Carrie Hill	When and How to Outsource Your Small Business Search Marketing Every small business will reach a point where they have to decide to expand or keep things simple. There are right and wrong ways to hire an outside SEM firm. Following some simple rules can make or break your ROI.
Search Engine Watch May 27, 2008 Carrie Hill	The Big Picture - Well Rounded SEM for SMBs, Part 1 There are many different elements a small business can use to put together a well rounded online marketing campaign. Here are a list of things to think about when putting your search marketing to the test.
Search Engine Watch June 5, 2008 Ron Jones	Do We Need Educational Standards for Learning SEO? - Part 2 The idea of creating standards for learning SEO raises many questions, and leads to much debate.
Search Engine Watch March 10, 2010 Kevin Gibbons	SEO vs. PPC Debate -- Which Do You Prefer? There's a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you?
InternetNews July 17, 2009	Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising.
The Motley Fool March 23, 2006 Alyce Lomax	Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks.
Search Engine Watch February 24, 2004 Greg Sterling	Local Search Growing, but Small Biz Advertisers Cautious Local search is a hot topic, but both Internet search engine providers and small business owners face significant challenges before location based finding services gain broad acceptance.
Search Engine Watch April 7, 2004 Barbara Coll	Making a Living as a Search Marketing Professional Search marketing is a fast moving industry, with rapidly evolving business models. What's the best way to make money in this business?
Search Engine Watch March 11, 2004 Jennifer Laycock	Outsourcing Search Engine Marketing Search engine marketing is crucial for the success of online businesses -- but should you take on search marketing in-house, or outsource this challenging task to a contractor or agency?
Search Engine Watch January 5, 2009 William Flaiz	Search Shifts and Predictions for 2009 2009 will see search engines focusing less on new product innovations and more on new revenue streams during our economic crisis.
Search Engine Watch January 5, 2010 Herndon Hasty	A Few More Resolutions for Your Search Team Want greater search marketing success this year? Try looking at search engine marketing as a whole, rather than two independent efforts, and have an open line between development and search engine optimization.
Search Engine Watch July 17, 2008 Ron Jones	SEM.edu: College and Career Points Though few and far between, there are opportunities to learn search marketing at an accredited university. Our readers share a few programs that may not be on your radar.
Search Engine Watch	Ron Jones Symetri Internet Marketing provides strategic SEM consulting and training.
Search Engine Watch December 13, 2007 John Tawadros	Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle.
Search Engine Watch November 21, 2008 Chris Boggs	Selling SEO During an Economic Downturn In a down economy, business development for SEO becomes increasingly important.
Search Engine Watch February 2, 2010 Herndon Hasty	Selling Search up the Chain: Money & Traffic Looking to start a search campaign quickly? Make your case by focusing on the money and traffic that can be gained.
Search Engine Watch August 5, 2008 Mark Jackson	Top SEO Firms Paid for by the Following... The SEO industry needs to mature, become more responsible corporate citizens, and educate the masses, in a non-commercial way. Perhaps, then, we can see more companies putting faith (and budgets) behind SEO efforts.
Search Engine Watch September 3, 2009 Melissa Mackey	PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.
Search Engine Watch October 13, 2004 Andrew Goodman	Search Marketing 2004: What's Right, What's Wrong The keynote address at Search Engine Strategies San Jose prodded several raw nerves in the industry, sparing neither search marketers nor the search engines.
Search Engine Watch January 23, 2008 Kevin Newcomb	Search Marketing Predictions for 2008 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
Search Engine Watch January 31, 2008 Kevin Newcomb	Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers.
Search Engine Watch July 9, 2009 Melissa Mackey	Using Geo-Targeting to Boost Your PPC Results Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns.
InternetNews April 11, 2008 Mike Elgan	Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming.