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Search Engine Watch
February 8, 2007
Kevin Newcomb |
Search Marketing Shows Strength in 2006 SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006.   |
Search Engine Watch
December 15, 2004
Chris Sherman |
State of the Search Marketing Industry 2004 Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry. |
Search Engine Watch
July 3, 2008
Ron Jones |
SEM Going Legit - Literally EDU Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years. |
Search Engine Watch
July 31, 2008
Ron Jones |
The Future of SEM Education Online advertising continues to grow in both good times and bad. That's good news for search marketers, and highlights the ongoing importance of search education. |
Search Engine Watch
July 8, 2004
Shari Thurow |
Ad Agencies & Search Engine Marketing Firms Beginning to Play Together Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research. |
Search Engine Watch
March 11, 2004
Jennifer Laycock |
Outsourcing Search Engine Marketing Search engine marketing is crucial for the success of online businesses -- but should you take on search marketing in-house, or outsource this challenging task to a contractor or agency? |
Search Engine Watch
February 6, 2008
Gregg Stewart |
Local Search Tactics for Tough Economic Times What tactics and best practices can we glean to improve our local search campaigns in these challenging times of credit crunching and receding sales opportunities? |
Search Engine Watch
December 1, 2008
Ron Jones |
A Look Back, and a New Beginning A look back at some highlights from past columns, plus a look forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner's point of view: SEM 101. |
Search Engine Watch
July 17, 2008
Ron Jones |
SEM.edu: College and Career Points Though few and far between, there are opportunities to learn search marketing at an accredited university. Our readers share a few programs that may not be on your radar. |
Search Engine Watch
October 13, 2004
Andrew Goodman |
Search Marketing 2004: What's Right, What's Wrong The keynote address at Search Engine Strategies San Jose prodded several raw nerves in the industry, sparing neither search marketers nor the search engines. |
Search Engine Watch
March 13, 2008
Steve Haar |
Defending SEM During a Recession If a recession does come, search marketers will need to defend their budgets, and even their jobs. Defining past value to the company, and future contributions, can be a straightforward process. |
Search Engine Watch
September 28, 2005
Chris Sherman |
How are Search Marketers Performing? A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients. |
Search Engine Watch
May 8, 2008
Ron Jones |
What SEM/SEO Events Should You Attend This Year? There are several search engine marketing conventions every year, but which ones are actually worth your time and money? Here are your best bets for 2008. |
Search Engine Watch
May 16, 2008
Fionn Downhill |
Training Your Search Marketing Employees - Part 2 How to train advanced search marketing practitioners and delve into the need for ongoing training and non-industry related training. |
Search Engine Watch
August 14, 2008
Ron Jones |
Tips for Making the Most of SES San Jose As a lead-up to SES San Jose, we've got some tips and thoughts to help promote and get you through the event. It's a great opportunity to really dive in and learn about the search engine marketing world. |
Search Engine Watch
January 30, 2009
Elisabeth Osmeloski |
2009 is a Year of Change for Travel Search Marketing The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. |
Search Engine Watch
April 15, 2008
Joshua Stylman |
Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars. |
Search Engine Watch
January 9, 2006
Chris Sherman |
The State of Search Engine Marketing New research from SEMPO sheds light on what's happening in the search marketing industry today, from the size of the industry to key trends that will shape the year ahead. |
Fast Company
David T. Scott |
4 Reasons Why SEM Is Better Than SEO Search Engine Marketing -- placing ads that appear above search results -- should already be in your bag of tricks. It's is more accountable, because sites like Google offer in-depth data about the performance of your ads. |
Search Engine Watch
November 3, 2010
Kevin Gibbons |
Why You Should Change Your SEM Tactics for the Holidays How to be sure your paid search campaigns are working as hard as possible during this busy time of year. |
| Search Engine Watch |
Ron Jones Symetri Internet Marketing provides strategic SEM consulting and training. |
Search Engine Watch
March 4, 2008
Marty Weintraub |
SEM Vendor Checklist An SEM agency owner provides 48 practical questions to qualify prospective search marketing vendors. |
Pharmaceutical Executive
November 1, 2005
Peter H. Nalen |
Alternative Media: Targeting Audiences on the Web The most important web page to communicate with doctors and patients is the page of results that your potential customers see when they use search engines, such as Google, Yahoo!, or MSN. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines... |
Search Engine Watch
January 23, 2008
Kevin Newcomb |
Search Marketing Predictions for 2008 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
Search Engine Watch
March 22, 2009
Chris Boggs |
A Guide to Search Engine Strategies New York 2009 Search Engine Strategies New York, usually the largest of the three U.S.-based shows on the SES circuit, is upon us. One of the original search-focused conferences has grown into a must-attend for in-house and agency specialists needing updated tactics and strategies. |
Search Engine Watch
January 10, 2008
Kevin Newcomb |
Search Marketing: A Rewarding Career Path A new study by SEMPO of in-house search marketers finds no quick path to riches, but a solid career path. |
Search Engine Watch
December 18, 2008
Sage Lewis |
Link Building Strategies in Troubled Economic Times As I study this economy, I've started developing some strategies I'm beginning to live by. I wanted to share those with you here to help you in your link building initiatives and beyond. |
Job Journal
March 23, 2008
Penelope Trunk |
Brazen Careerist: Recession's Minimal Impact on the Job Market Why companies will keep recruiting regardless of the recession. |
InternetNews
August 2, 2004
Susan Kuchinskas |
Search Versus Search in Silicon Valley The Search Engine Strategies conference focuses on optimizing Web pages so they'll rank higher in search results. |
Finance & Development
June 2009
Kose et al. |
Out of the Ballpark By any measure, the ongoing global recession is the deepest and the most synchronized of the postwar period |
The Motley Fool
March 24, 2008
Dan Caplinger |
What Past Recessions Can Teach You History suggests smart ways to protect your investments. |
Search Engine Watch
May 2, 2008
Fionn Downhill |
Training Your Search Marketing Employees - Part 1 Your employees are the most important asset of your business. Once you've found and hired new employees, it's time to train them. |
Search Engine Watch
April 7, 2004
Barbara Coll |
Making a Living as a Search Marketing Professional Search marketing is a fast moving industry, with rapidly evolving business models. What's the best way to make money in this business? |
U.S. Banker
February 2008
Joseph Rosta |
Recession: Just Say It Already! Political leaders would rather forfeit victory at the National Spelling Bee than utter the word recession. |
The Motley Fool
December 1, 2008
Morgan Housel |
It's Official: We're in a Recession The National Bureau of Economic Research has declared that the U.S. economy entered a recession in December of last year. |
The Motley Fool
September 2, 2011
Morgan Housel |
What if We're Headed for a Recession? Four things to think about if the bears are right. |
Search Engine Watch
April 30, 2010
Marc Poirier |
Google Hearts Agencies XOXOXO Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does this change the game for agencies? |
InternetNews
January 14, 2005
Sean Michael Kerner |
Search Ads Reap Big Rewards Doubleclick reports that search advertising revenues grew by more than 300 percent in the third quarter. |
Search Engine Watch
January 4, 2006
Greg Jarboe |
SEM Campaign & Project Management, Part 1 What's the best approach to managing a search marketing campaign? A panel of experts shared best practices gained through years of experience with a wide range of clients. |
