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Fast Company
September 2010
Ellen McGirt |
How Nike's CEO Shook Up the Shoe Industry Nike's Mark Parker brings together extreme talents, whether they're basketball stars, tattooists, or designers obsessed with shoes.   |
Wired
June 23, 2008
Mathew Honan |
Play Like You're an Olympian With This Gold-Standard Gear This August in Beijing, Olympic athletes will rely on the best gear in the world to perform at their peak. Here's the top tech, plus reviews of everything you'll need to have the hottest summer ever. |
BusinessWeek
September 20, 2004
Stanley Holmes |
The New Nike No longer the brat of sports marketing, it has a higher level of discipline and performance. With revenues exceeding $12 billion in fiscal 2004, the company that started by selling sneakers out of the back of a car has finally grown up. |
Wired
September 2000
Andrew Tilin |
Ready, Set, Mutate! International jock police should forget about controlling technology's impact on sports. It's the 21st century - let the augmentations begin. We've compiled a cutting-edge athlete's duffel of techno-enhanced clothing, equipment, and drugs that will help the world's athletes mine gold... |
Fast Company
November 2000
Ron Lieber |
Boing! After 16 years of research-and-development effort, Nike has finally figured out how to put a little spring not in your step but in your shoes. Innovation, it turns out, is a marathon, not a sprint... |
Popular Mechanics
August 19, 2008
Allen St. John |
After 8 Golds for Phelps, 8 Big Questions on Beijing's Super Pool Sports fans and average humans were left dumbfounded last week as Michael Phelps and his USA Swimming teammates shattered records on a daily basis. |
Inc.
August 2008
Robert Andrew Powell |
Keep Running Two determined guys got the idea that they could shove their way into the running-shoe business. Their company, Newton Running, has made impressive strides. Now, where the heck is that finish line? |
Fast Company
October 2008 |
October 2008: Reader Feedback Letters to the Editor: High-tech sports gear... Carbon credits... Major League Baseball... Sustainable-energy innovation... Corrections... |
Fast Company
August 2002
Fara Warner |
Nike's Women's Movement Can a famously high-testosterone company, built on brash ads and male athletic fantasies, finally click with female customers? That's the challenge behind Nike Goddess, whose goal is a once-and-for-all shift in how the company sells to, designs for, and communicates with women. |
AskMen.com
Anna Della Zazzera |
Olympic Workout Clothes These Olympic workout clothes are stylish and functional. |
Fast Company
September 2010 |
How Science Is Used to Design the Perfect Shoe Nike's research lab has sensors under the running track, a gym in a freezer, and elite lab rats. |
BusinessWeek
March 14, 2005
Roberts & Holmes |
China's Real Sports Contest As the 2008 Olympics approach, sneaker makers are jockeying for supremacy in China |
Fast Company
September 2010 |
Kobe Bryant Talks Nike Shoes For his first shoe with Nike, the 2K4, Bryant's concept was the great white shark. "I was attracted to it for its simplicity and sleek aggressiveness." |
The Motley Fool
August 20, 2008
Colleen Paulson |
China Sporting Gold Medal Potential Double-digit growth forecast for China sports market. |
BusinessWeek
March 14, 2005
Stanley Holmes |
Adidas: The Machine of a New Sole Adidas' new shoe is no gimmick, and at $250 it's no bargain. Nevertheless, Adidas is pumped by nine months of positive buzz that preceded the new shoe's launch. And rivals Nike and Reebok have taken notice. |
BusinessWeek
September 25, 2006
Stanley Holmes |
Nike Goes For The Green After 14 years, it figures out how to get greenhouse gas out of its sneakers. |
The Motley Fool
June 29, 2007
Jeremy MacNealy |
Fool on Call: Nike Eyes a Banner 2008 From soccer to Converse to China, Nike plans to dominate its game. For prospective investors seeking companies to hold for decades to come, it's hard not to include Nike on that list. |
BusinessWeek
November 28, 2005 |
Chaos and Creativity at Nike Vice-President John Hoke talks about letting his designers take their wildest inspirations and run with them. |
Sports Illustrated
August 8, 2000
Brian Cazeneuve |
A change-up for synchro divers Uncovering the story behind bodysuits |
BusinessWeek
July 21, 2003
Stanley Holmes |
The Real Nike News Is Happening Abroad For the first time, Nike is raking in more revenue overseas than in the U.S. -- $5.1 billion to $4.6 billion for the fiscal year ended June 30. That's thanks to rocketing sales of soccer gear, athletic shoes, and apparel in Europe, Asia, and Latin America. |
The Motley Fool
November 30, 2005
Selena Maranjian |
Jump for Nike? This once-popular stock may be ready to race again. But investors have a few red flags to watch out for. |
Fast Company
September 2010 |
A 31-Year Look at Mark Parker's Nike Career How Mark Parker helped create Nike's success. |
AskMen.com
Mark Simmons |
LeBron: Nike's $90 Million Man A look at the success and failure of various sneaker deals in the past and the motivation for signing a $90 million contract with LeBron James. |
Sports Illustrated
June 8, 2000
Brian Cazeneuve |
Tumbling around Gymnastics letters |
The Motley Fool
December 27, 2010
Andrew Bond |
A Footwear Giant That Doesn't Fake It Instead of entering the toning shoe market, Nike has transformed it. |
Salon.com
August 5, 2002
Damien Cave |
Air Jordans What changed leisure footwear forever and created the wonderful, hideous behemoth of contemporary consumer culture? It's gotta be da shoes. |
Fast Company
August 2004
Jennifer Esty |
The Stuff of Athens New tech-powered gear brings out the Olympic athlete in all of us. |
BusinessWeek
April 3, 2006
Stanley Holmes |
Adidas' World Cup Shutout U.S. fans of soccer's big event will see only Adidas ads on television. Nike's response: A MySpace-style site for soccer nuts. |
BusinessWeek
June 3, 2010
Matt Townsend |
'Toning' Shoes Gain Traction Adidas and Skechers are enjoying big market-share gains thanks to supposedly muscle-activating shoes. First-place Nike has scoffed at the claims and paid a price |
Sports Illustrated
May 5, 2000
Brian Cazeneuve |
Olympic burnout factor Q&A on the Olympics: increasing surge of interest rising in the 2000 Games in the U.S. public and media?... How does the United States' shot put, discus and hammer throwers look this year?... Has the IOC ever considered offering "at large" berths to athletes... etc. |
Fast Company
November 2006
Robert E. Calem |
What, No Shoe Phone? High technology has infiltrated the next generation of footwear. Which pairs kick our lives up a notch -- and which need a reboot: Dada's Code M basketball Shoes... Adidas Adistar Fusion running shoes... etc. |
The Motley Fool
April 29, 2011 |
A Quick History of Adidas The story behind the increasingly popular athletic brand. |
The Motley Fool
October 9, 2009
Angelique Keenley |
Nike Jumps Into China With Both Feet The company steps up its sales efforts in China after a successful Olympics there. |
AskMen.com
Branden Peters |
Jordan Brand Playoff Pack Jordan Brand is calling this lineup the most technologically advanced collection of footwear that they've ever released. |
Wired
June 2000
Bob Parks |
Techathlon Nike's skunk works unveils a line of networked sportsware that delivers real-time racing data and pits athletes against virtual competitors around the world. |
BusinessWeek
January 22, 2007
Stanley Holmes |
Changing The Game On Nike How budget sneakers are tripping up Nike's basketball business. |
AskMen.com
Steve Seepersaud |
5 Of The Biggest Athlete Endorsement Deals Details on the 5 biggest endorsments deals for athletes. |
The Motley Fool
December 19, 2003
LouAnn Lofton |
Nike's Eyes on LeBron The athletic shoe company's U.S. fortunes are improving. |
The Motley Fool
March 5, 2007
Mike Cianciolo |
Nikes on Sale The upscale shoe company teams up with a discount retailer. The partnership won't hurt Nike's image too much, but it also won't be a huge catalyst for the company's new growth strategy. |
Popular Mechanics
April 22, 2009
Tyghe Trimble |
The Running Shoe Debate: How Barefoot Runners are Shaping the Shoe Industry Way back in the pack at the Boston Marathon there was one person, Rick Roeber, who stole headlines with his unique running style. |
Outside
December 2008
W. Hodding Carter |
Memo to Michael Phelps Nice job in China, guy. Now could you turn your attention to saving swimming? |
AskMen.com
June 25, 2012
Jeremy Berger |
Tyler Clary Interview American swimmer Tyler Clary talks about how he trains, manages mental and physical stress, and what it's like to be a career athlete and an Olympic hopeful. |
AskMen.com
October 26, 2014
Branden Peters |
Does Steven Jackson Have What It Takes To Crack The Top 10 Rushing Yards List? Jackson is in great shape and playing at a competitive level as he aims to join the top-10 rushing leaders of all-time. Nike's engineers were also able to come up with protective HyperStrong gear that assists him. |
BusinessWeek
July 25, 2005
Stanley Holmes |
All The Rage Since Reagan Nike's Air Force 1, introduced in the '80s, still grabs attention- and huge margins. |
AskMen.com
February 15, 2014
Branden Peters |
Classic Sneakerhead Moments At NBA All-Star Games These days, sneaker companies use every possible opportunity to release kicks. None of this would be possible without the best basketball players in the world setting the tone. |
The Motley Fool
June 1, 2004
Phil Wohl |
Jordan Takes Air Out of Nike Nike's grand spokesman Michael Jordan recently bolted out of a scheduled appearance in Taiwan as quickly as he used to drive to the hoop for the Chicago Bulls. |
Sports Illustrated
May 28, 2003
George Dohrmann |
James and the Giant Deal Adidas and Reebok offered more cash, but Nike's full-court press helped it win the battle for the heart -- and feet -- of high school basketball phenom LeBron James. |
The Motley Fool
October 25, 2010
Rich Smith |
Under Armour, Overconfident? CEO boasts he'll capture the basketball shoe market, but record has flat feet. |
Wired
Mark McClusky |
The Nike Experiment: How the Shoe Giant Unleashed the Power of Personal Metrics Few things illustrate the power and promise of Living by Numbers quite as clearly as the Nike+ system. By combining a dead-simple way to amass data with tools to use and share it, Nike has attracted the largest community of runners ever assembled. |
The Motley Fool
December 28, 2006
Jeremy MacNealy |
Fool on Call: Nike Talks Up a Big Game No other brand dominates the world of sports quite the way Nike does, at least on the apparel and footwear side. Investors, take note. |
