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The Motley Fool
October 9, 2009
Angelique Keenley |
Nike Jumps Into China With Both Feet The company steps up its sales efforts in China after a successful Olympics there.   |
BusinessWeek
March 14, 2005
Roberts & Holmes |
China's Real Sports Contest As the 2008 Olympics approach, sneaker makers are jockeying for supremacy in China |
BusinessWeek
April 3, 2006
Stanley Holmes |
Adidas' World Cup Shutout U.S. fans of soccer's big event will see only Adidas ads on television. Nike's response: A MySpace-style site for soccer nuts. |
The Motley Fool
November 25, 2011
Abantika Chatterjee |
Nike Jumps on a New Track The sportswear giant is cashing in on China to sustain top-line growth. |
The Motley Fool
June 2, 2008
Graham & Lomax |
China's Epic Olympic Opportunity Will China's glory fade after the Olympics? Not a chance. |
HBS Working Knowledge
May 1, 2008
John Quelch |
The Marketing Challenges of the China Olympics The Olympic Games are normally a marketer's dream. Not so much this year, given widespread protests against the Chinese government. Here are the branding challenges posed by this year's games in Beijing. |
BusinessWeek
July 2, 2007
Burt Helm |
An Olympic PR Challenge Activists upset by Beijing are turning up the heat on sponsors of the 2008 Olympic games. |
The Motley Fool
September 30, 2009
Mike Pienciak |
Nike's Still Got No Bounce The shoemaker's managing the recession in fine form, but sales remain weak. |
The Motley Fool
March 20, 2008
Timothy M. Otte |
Nike Has the Power Nike's brand power shines in third quarter, with results that were off the charts. |
BusinessWeek
May 13, 2010
Townsend & Elfes |
Adidas' Big Money Defense Against Nike With Nike closing in, Adidas hopes sponsorships will preserve its lead. |
The Motley Fool
December 2, 2011
Dan Caplinger |
Has Nike Become the Perfect Stock? For Nike, a lot depends on the overall economy. If consumers have money to spend, then premium products like those Nike sells produce better profits for the company. |
The Motley Fool
August 26, 2011
Shubh Datta |
Foot Locker Sprints Ahead Apparel retailer Foot Locker saw its profits sextuple as demand for its shoes soared this quarter and the results lapped Street estimates. |
The Motley Fool
December 28, 2006
Jeremy MacNealy |
Fool on Call: Nike Talks Up a Big Game No other brand dominates the world of sports quite the way Nike does, at least on the apparel and footwear side. Investors, take note. |
Fast Company
September 1, 2007
Cora Daniels |
Fast Talk: A Pioneer's Startup Story Profile on: Tom Bedecarre, who recently launched AKQA mobile to create ad content for cell phones, has several clients, including Coca-Cola, McDonald's, Nike, and Visa, all with their eyes set on the Olympics. The phone-centric Chinese have more than 500 million handsets. |
The Motley Fool
August 4, 2005
David Meier |
Can You Say Adibok? Adidas buys Reebok in a bid for world domination. But with Nike's stock up after the announcement and Reebok shares only trading at $57.15, perhaps adidas is paying a bit too much. |
The Motley Fool
June 21, 2006
Ryan Fuhrmann |
Nike's Confident Buyback Nike has a leading brand, and its strong historical performance should continue for the foreseeable future, thanks to strong international growth avenues. Investors, take note. |
Fast Company
October 2009
Aric Chen |
Li Ning and Ziba Design Want to Build China's First Truly Global Brand A Chinese superstar athlete and an American design firm join forces, looking to build China's first truly global brand. |
The Motley Fool
November 9, 2006
Ryan Fuhrmann |
The Best Blue Chip for 2007: Nike The easy money has been made due to the recent run in the footwear and apparel behemoth's stock, but that doesn't mean there isn't room for future gains. |
The Motley Fool
September 24, 2010
Matt Koppenheffer |
Nike Is a Growth Company The global sneaker giant appears to be recovering from very quickly from the stumble it took last year. |
The Motley Fool
June 30, 2006
Ryan Fuhrmann |
Nike Plays It Cool Despite short-term stumbles, the athletic shoe maker's shares should prove fleet-footed in the future. |
HBS Working Knowledge
March 6, 2006
James Aisner |
Winners and Losers at the Olympics Harvard Business School professor emeritus Stephen Greyser has been studying, teaching, and writing about the business of sports for over 30 years. Here, he discusses his perspectives on the the marketing aspects of the recent Turin Games. |
The Motley Fool
June 23, 2006
Jim Mueller |
The Lederhosen Ambush Is ambush marketing ethical? As much as advertising ever is. Is it legal? When done carefully, yes. Is it effective? Most certainly. And when companies consider the return on investment from advertising -- whether on billboards or lederhosen -- that's what really counts. |
The Motley Fool
May 23, 2006
Brendan Mathews |
Nike's Not Courting Disaster Temporary legal issues at Nike have merely created a buying opportunity for investors. |
The Motley Fool
July 30, 2007
David Lee Smith |
A Tiger in Nike's Tank Nike's relatively rapid success with links attire and equipment is only a microcosm for the company's wider-ranging growth and maturation. This company deserves investors' attention. |
Fast Company
September 1, 2007
Cora Daniels |
Fast Talk: GE's $500 Million Springboard Profile on: Dan Henson, who manages GE's sponsorship of the 2008 Olympic Games in Beijing, overseeing approximately 150 different projects, from preparing power systems for the Games to lighting the Water Cube, the Olympic swimming center. |
Fast Company
September 1, 2007
Cora Daniels |
Fast Talk: UPS's Setup Man Profile on: Peter Tan, who must help UPS raise its profile in China, where the company previously operated through a joint venture. As the official express-delivery sponsor of the 2008 Games, UPS has to get every piece of lumber and luggage where it needs to go. |
The Motley Fool
August 21, 2008
Morgan Housel |
Will Michael Phelps Earn His Keep With Visa? The powerhouse gold medalist probably won't make much of a splash for this powerhouse brand. |
BusinessWeek
September 20, 2004
Stanley Holmes |
The New Nike No longer the brat of sports marketing, it has a higher level of discipline and performance. With revenues exceeding $12 billion in fiscal 2004, the company that started by selling sneakers out of the back of a car has finally grown up. |
The Motley Fool
June 20, 2008
Colleen Paulson |
China Goes Power Shopping Shop for stocks with Chinese growth potential. |
| Knowledge@Wharton |
Secrets of Successful Ad Campaigns: Lessons from Absolut, Nike and NASCAR Winners of the Excellence in Marketing awards. |
Inc.
April 2007
Max Chafkin |
Gold-Medal Marketing For companies looking to profit from the Beijing Olympics, the race is on. |
Outside
January 2010
Mario Quadracci |
Olympic Ski Cross Is ski-cross a sideshow for has-beens or the next big thing? |
The Motley Fool
August 30, 2004
Phil Wohl |
Olympics: No Ad Bonanza The showcase for the world's athletes doesn't produce marquee names for advertisers. |
Fast Company
July 2008
Paul Hochman |
High-Tech Gear for Olympic Athletes When it comes to finding that last bit of leverage over the Olympic competition, gear makers strain as hard as the athletes. |
Sports Central
January 25, 2006
Diane M. Grassi |
Winter Olympics Athletes Face Double Standard Big media and corporate sponsorship of sporting events in the US have become as big a story these days as the sports and athletes they themselves sponsor, with nary an opportunity missed by advertisers and networks alike to promote themselves. |
The Motley Fool
September 24, 2007
Ryan Fuhrmann |
Nike's Favorable Global Footprint Revenue increased in every region this quarter for Nike; and strong international growth easily offset anemic trends in the United States. |
The Motley Fool
August 30, 2005
Seth Jayson |
Run for the Odor Eaters Both Foot Locker and Finish Line's stocks have decent long-term prospects and also have recently appeared on the 52-week low list. Is it time to buy? |
The Motley Fool
June 27, 2008
Ryan Fuhrmann |
Don't Sweat Nike International sales will keep the shoemaker swooshing along quite nicely. |
Entrepreneur
November 2007
Scott Bernard Nelson |
Is China a Stock Goldmine? Olympics fever hits China - should your investments follow? |
The Motley Fool
March 22, 2006
Stephen D. Simpson |
Nike Just Does It Forget the troubles in Japan and Western Europe. This is a killer brand. Investors, you could buy today and be happy with where you are in a few years' time. |
The Motley Fool
June 2, 2011
Nate Weisshaar |
Take From the Rich, Give to You Luxury brands have been putting up impressive growth -- most of it in Asia. |
The Motley Fool
April 16, 2010
Rick Steier |
Nike Stands by Its Tiger Nike's new commercial parlays a message from Tiger Woods deceased father into PR gold. |
Sports Central
September 1, 2004
Diane M. Grassi |
Olympics Coverage Fails U.S. Women's Teams Now that the 2004 Summer Olympic Games have come to a close, it might be the right time to evaluate the television coverage and the accessibility to view the sports U.S. fans most coveted during the Games. |
The Motley Fool
June 29, 2007
Jeremy MacNealy |
Fool on Call: Nike Eyes a Banner 2008 From soccer to Converse to China, Nike plans to dominate its game. For prospective investors seeking companies to hold for decades to come, it's hard not to include Nike on that list. |
Sports Central
August 14, 2012
Brad Oremland |
Thumbs Down For Olympic Coverage I mentioned last week that I didn't get into the Summer Olympics as much as usual this year. Much of the reason, I'm afraid, was NBC's television coverage of the London Games. |
Popular Mechanics
August 19, 2008
Allen St. John |
After 8 Golds for Phelps, 8 Big Questions on Beijing's Super Pool Sports fans and average humans were left dumbfounded last week as Michael Phelps and his USA Swimming teammates shattered records on a daily basis. |
Salon.com
September 30, 2000
Ruth Shalit |
Chain saws, drugs and lesbians Olympic advertising deserves a gold medal -- in confusion... |
Sports Central
August 13, 2012
Angus Saul |
What London 2012 Was Really About London 2012 was all about passing on the baton. We can only hope that the baton is passed with good grace, and that sport will benefit from such a marvelous event. |
Search Engine Watch
August 21, 2008
Erik Qualman |
NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed It's understandable that an older-school company like NBC may get some things wrong, and rely on old metrics to judge success. But Google didn't exactly turn in a world-record performance for the Olympics either. |
Sports Illustrated
August 16, 2000
Frank Deford |
Sydney Olympics must overcome The Sydney Olympics are a month away, so let's look at the problems they face in attracting their usual high degree of interest in the United States. |
