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Sports Illustrated
September 19, 2000
Michael Bamberger |
Scorecard Is Tiger worth $100 million to Nike? You bet he is.   |
AskMen.com
Mark Simmons |
LeBron: Nike's $90 Million Man A look at the success and failure of various sneaker deals in the past and the motivation for signing a $90 million contract with LeBron James. |
The Motley Fool
July 30, 2007
David Lee Smith |
A Tiger in Nike's Tank Nike's relatively rapid success with links attire and equipment is only a microcosm for the company's wider-ranging growth and maturation. This company deserves investors' attention. |
AskMen.com
February 15, 2014
Branden Peters |
Classic Sneakerhead Moments At NBA All-Star Games These days, sneaker companies use every possible opportunity to release kicks. None of this would be possible without the best basketball players in the world setting the tone. |
AskMen.com
February 6, 2002
Mark Simmons |
Iverson Shoots & Scores With Reebok In late 2001, sports-apparel maker Reebok made news by signing Philadelphia 76ers guard Allen Iverson to a lifetime endorsement deal... |
The Motley Fool
June 6, 2007
Billy Fisher |
Nike Delivers the (Kobe) Beef Investors, Nike re-signing of Kobe Bryant to a multi-year endorsement deal plays a significant role in the company maintaining its image as a premier sports retailer. |
Sports Illustrated
May 28, 2003
George Dohrmann |
James and the Giant Deal Adidas and Reebok offered more cash, but Nike's full-court press helped it win the battle for the heart -- and feet -- of high school basketball phenom LeBron James. |
AskMen.com
Steve Seepersaud |
Athlete Product Plugs On the field, some professional athletes make more money than most of us could hope to see in our lifetimes. For some, however, those riches aren't enough. So, they parlay their on-field success into other ventures. |
Knowledge@Wharton
May 21, 2003 |
For Tiger Woods' Sports Agent, It's All About Brand Management Mark Steinberg, agent for Tiger Woods and Annika Sorenstam, explains how sports stars must manage their image and how they choose what products to endorse and what events to participate in. |
The Motley Fool
February 25, 2004
Rich Duprey |
Nike's LeBron: Pure Gold? Nike's deal with the basketball phenom is getting buzz, but will it pay off? |
Sports Central
April 8, 2010
Kevin Beane |
Two Thumbs Down For Tiger and Nike Have you seen the new Nike Tiger Woods commercial? |
BusinessWeek
April 3, 2006
Stanley Holmes |
Adidas' World Cup Shutout U.S. fans of soccer's big event will see only Adidas ads on television. Nike's response: A MySpace-style site for soccer nuts. |
The Motley Fool
March 15, 2005
Rick Aristotle Munarriz |
Perry Ellis Feels the Heat The upscale-clothing company hooks up with one of the hottest teams in pro basketball. With its stock having tripled over the past three years, Perry Ellis is hoping that its customers won't be the only ones looking good. |
The Motley Fool
December 1, 2008
Rich Duprey |
Be a Good Sport: Cancel the Contract Now's a good time for companies to cancel their expensive celebrity endorsement contracts. |
The Motley Fool
June 21, 2004
Phil Wohl |
Tame Tiger Still Nike's Ace Professional golfer Tiger Woods remains one of the most marketable athletes in the world despite his recent dry spell in golf's majors. Of course, the beneficiary of all of this brand identification and loyalty is Nike. |
BusinessWeek
January 22, 2007
Stanley Holmes |
Changing The Game On Nike How budget sneakers are tripping up Nike's basketball business. |
HBS Working Knowledge
October 29, 2007
Sarah Jane Gilbert |
Marketing Maria: Managing the Athlete Endorsement Marketing executives value entertainment-related endorsements because of the difficulty of reaching a wide group of consumers using traditional advertising. |
BusinessWeek
September 20, 2004
Stanley Holmes |
The New Nike No longer the brat of sports marketing, it has a higher level of discipline and performance. With revenues exceeding $12 billion in fiscal 2004, the company that started by selling sneakers out of the back of a car has finally grown up. |
AskMen.com
Dave Golokhov |
John Wall Interview As the new face of Reebok basketball shoes, John Wall will also be the new face of Washington Wizards basketball. |
Sports Central
July 27, 2005
Tom Kosinski |
The Williams Effect, or Lack Thereof... The public parks tennis program, once a thriving portion of the industry, has been looked to of late as the savior of the United States Tennis Association and the impetus for a whole new generation of tennis players nationwide. |
BusinessWeek
March 14, 2005
Roberts & Holmes |
China's Real Sports Contest As the 2008 Olympics approach, sneaker makers are jockeying for supremacy in China |
IndustryWeek
May 28, 2009
Jonathan Katz |
2009 IndustryWeek's 50 Best Manufacturing Companies: American Icons Some recognizable names make their first appearance on IndustryWeek's 50 Best Manufacturing Companies list. |
Sports Central
December 7, 2009
Ryan Ballengee |
Tigermania 2.0: How This All Will Help Golf Because of Tiger Woods' accident, rumor mill, and subsequent confession, golf has never had more eyes even indirectly affixed on it. |
The Motley Fool
December 15, 2009
Anand Chokkavelu |
Go On, Leave the Tiger Accenture ditches Tiger Woods. |
The Motley Fool
March 5, 2007
Mike Cianciolo |
Nikes on Sale The upscale shoe company teams up with a discount retailer. The partnership won't hurt Nike's image too much, but it also won't be a huge catalyst for the company's new growth strategy. |
BusinessWeek
March 14, 2005
Stanley Holmes |
Adidas: The Machine of a New Sole Adidas' new shoe is no gimmick, and at $250 it's no bargain. Nevertheless, Adidas is pumped by nine months of positive buzz that preceded the new shoe's launch. And rivals Nike and Reebok have taken notice. |
BusinessWeek
July 21, 2003
Stanley Holmes |
The Real Nike News Is Happening Abroad For the first time, Nike is raking in more revenue overseas than in the U.S. -- $5.1 billion to $4.6 billion for the fiscal year ended June 30. That's thanks to rocketing sales of soccer gear, athletic shoes, and apparel in Europe, Asia, and Latin America. |
The Motley Fool
September 25, 2006
Brian Richards |
What Did the Oracle of Omaha Tell King James? NBA superstar LeBron James had lunch with Warren Buffett. Here's hoping they'll do it again. Will there be a direct link between the stock prices of Nike or Coca-Cola and Buffett's lunch with LeBron? |
AskMen.com
Steve Seepersaud |
Endorsement Deals Gone Sour To help sell their merchandise, many companies will use well-known, professional athletes. Here's a look at some endorsement deals that turned sour because the athlete endorser becomes the generator of negative news stories. |
The Motley Fool
December 22, 2009
Mike Pienciak |
Nike Stays in the Game This apparel and footwear company could soon claim victory against the global recession. |
The Motley Fool
June 1, 2004
Phil Wohl |
Jordan Takes Air Out of Nike Nike's grand spokesman Michael Jordan recently bolted out of a scheduled appearance in Taiwan as quickly as he used to drive to the hoop for the Chicago Bulls. |
Fast Company
September 2010 |
A 31-Year Look at Mark Parker's Nike Career How Mark Parker helped create Nike's success. |
The Motley Fool
December 19, 2003
LouAnn Lofton |
Nike's Eyes on LeBron The athletic shoe company's U.S. fortunes are improving. |
Sports Central
November 5, 2008
Wailele Sallas |
Is Kobe Going Greek? Eleven players who were on NBA rosters last year went to the international game for no taxes and more money. And just last month there were rumblings that Kobe Bryant was offered $83 million for three years. Tax free! |
Sports Central
December 18, 2009
Jeffrey Boswell |
Sports Q&A: New Endorsements For Tiger Few doubt Woods' ability to rebound as a golfer, but will he be able to recover his marketability as an endorser and spokesperson? |
Sports Central
March 6, 2015
Jeffrey Boswell |
NBA Week in Review The author offers comments and a prediction on LeBron James, James Harden, and other basketball stars. |
Sports Central
July 14, 2007
Greg Wyshynski |
Jordan vs. Beckham Is David Beckham bigger than Michael Jordan? |
The Motley Fool
January 11, 2010
Nick Kapur |
The Real Losers in the Tiger Woods Scandal The real losers in the whole Tiger Woods affair will be the corporate sponsors who've just dumped a golden goose after what amounts to just another bread-and-butter scandal. |
BusinessWeek
March 25, 2010
Jason Zengerle |
March Payday Madness No one makes more money from the annual NCAA tournament than big-time college basketball coaches. Are they worth their astronomical paychecks? |
AskMen.com
Steve Seepersaud |
Extreme Recruiting Efforts Most sports teams will often go that extra mile to sign athletes. But some teams stretch that mile into a marathon, using ploys that are desperate and often in bad taste. Here's a look at some outlandish, even outrageous recruiting techniques. |
AskMen.com
Steve Seepersaud |
Endorsement Deals Gone Sour - Part 2 For advertisers, hitching their wagons to athletes can be tantamount to a crap shoot, and a financial nightmare. |
The Motley Fool
June 28, 2004
Tim Goh |
Nike's European Affair Nike takes over British soccer franchise Manchester United's replica uniform merchandising business, which means Nike gains from every player on the team's star-studded roster where apparel is concerned. |
Sports Illustrated
November 17, 2000
E.M. Swift |
Tiger, silence is golden Tiger Woods should run out and buy Michael Jordan's little-known but much respected manual How You, Too, Can Be a Superstar in the Endorsement Field. It's a quick read... |
The Motley Fool
July 8, 2010
Andrew Bond |
How to Profit If James Picks New York LeBron and the Knicks would be a marriage made in investor heaven for the bottom line of certain stocks. |
Knowledge@Wharton
August 13, 2003 |
David Beckham and the Selling of European Football The transfer of Beckham from Manchester United to Real Madrid is part of a deliberate management strategy aimed at transforming football into a world-class marketing machine. The message is clear: "It is no longer enough to score goals," says one observer. "You also have to sell jerseys." |
Sports Central
February 27, 2012
Corrie Trouw |
The Inescapable Heat LeBron James may win, but he'll never again be the people's champion. |
BusinessWeek
April 12, 2004
Gene G. Marcial |
Reebok Sprints Ahead Reebok wil launch a major push into China and has also signed up Houston Rockets basketball star Yao Ming to endorse the brand. |
Fast Company
September 2010
Robert Safian |
Letter From the Editor: Going the Distance Nike CEO Mark Parker finds ways to keep himself and his company motivated and moving. He keeps running and running. |
Salon.com
November 22, 2000
Allen Barra |
Transcending the game Tiger Woods and the Williams sisters want a bigger cut of the increased revenues they've created. Not for winning, but just for showing up. Only a fool would give it to them. |
The Motley Fool
November 30, 2005
Selena Maranjian |
Jump for Nike? This once-popular stock may be ready to race again. But investors have a few red flags to watch out for. |
