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Fast Company September 2010 Robert Safian	Letter From the Editor: Going the Distance Nike CEO Mark Parker finds ways to keep himself and his company motivated and moving. He keeps running and running.
Fast Company September 2010 Ellen McGirt	How Nike's CEO Shook Up the Shoe Industry Nike's Mark Parker brings together extreme talents, whether they're basketball stars, tattooists, or designers obsessed with shoes.
The Motley Fool June 9, 2010 Jim Royal	Nike Is More Than Just Nike The shoe maven reinvigorates a brand.
The Motley Fool June 29, 2007 Jeremy MacNealy	Fool on Call: Nike Eyes a Banner 2008 From soccer to Converse to China, Nike plans to dominate its game. For prospective investors seeking companies to hold for decades to come, it's hard not to include Nike on that list.
Fast Company September 2010	Kobe Bryant Talks Nike Shoes For his first shoe with Nike, the 2K4, Bryant's concept was the great white shark. "I was attracted to it for its simplicity and sleek aggressiveness."
The Motley Fool September 27, 2006 Jeremy MacNealy	Fool on Call: Nike's Got Ups It is not every day you see a company report a 13% decline in net earnings, and then see its stock pick up nice buying on the Street. Yet this is what happened when Nike released its fiscal 2007 first-quarter results.
BusinessWeek January 22, 2007 Stanley Holmes	Changing The Game On Nike How budget sneakers are tripping up Nike's basketball business.
BusinessWeek September 20, 2004 Stanley Holmes	The New Nike No longer the brat of sports marketing, it has a higher level of discipline and performance. With revenues exceeding $12 billion in fiscal 2004, the company that started by selling sneakers out of the back of a car has finally grown up.
BusinessWeek June 11, 2009 Reena Jana	Nike Quietly Goes Green The brand's eco-friendly products are cheaper to make, but its buyers are more interested in design and performance than sustainability.
BusinessWeek July 25, 2005 Stanley Holmes	All The Rage Since Reagan Nike's Air Force 1, introduced in the '80s, still grabs attention- and huge margins.
The Motley Fool December 19, 2003 LouAnn Lofton	Nike's Eyes on LeBron The athletic shoe company's U.S. fortunes are improving.
BusinessWeek November 28, 2005	Chaos and Creativity at Nike Vice-President John Hoke talks about letting his designers take their wildest inspirations and run with them.
The Motley Fool March 5, 2007 Mike Cianciolo	Nikes on Sale The upscale shoe company teams up with a discount retailer. The partnership won't hurt Nike's image too much, but it also won't be a huge catalyst for the company's new growth strategy.
The Motley Fool May 25, 2006 Tim Beyers	iJog for iPod Apple and Nike cut a deal aimed at fitness fanatics. How do you value a company that just seems to "get it"? That's the dilemma with Apple.
The Motley Fool October 9, 2009 Angelique Keenley	Nike Jumps Into China With Both Feet The company steps up its sales efforts in China after a successful Olympics there.
The Motley Fool June 30, 2006 Ryan Fuhrmann	Nike Plays It Cool Despite short-term stumbles, the athletic shoe maker's shares should prove fleet-footed in the future.
The Motley Fool July 7, 2006 Jeremy MacNealy	Folly Volley: Nike Beyond short-term economics, Nike is priming itself for continued domination on the global stage. Investors, take note.
The Motley Fool March 17, 2008 Rich Smith	Foolish Forecast: Nike Laces Up In advance of earnings, analysts wonder if sportswear manufacturer Nike will beat estimates for the third straight quarter.
The Motley Fool January 24, 2006 Tim Beyers	New Shoes to Fill at Nike From 2004 to 2005, the company's total brand value climbed 9% to more than $10 billion. Nice performance. Can Mark Parker bring similar results to the top job? Only time will tell. Too bad those who blindly sold shares yesterday may never find out.
Fast Company August 2002 Fara Warner	Nike's Women's Movement Can a famously high-testosterone company, built on brash ads and male athletic fantasies, finally click with female customers? That's the challenge behind Nike Goddess, whose goal is a once-and-for-all shift in how the company sells to, designs for, and communicates with women.
The Motley Fool November 30, 2005 Selena Maranjian	Jump for Nike? This once-popular stock may be ready to race again. But investors have a few red flags to watch out for.
Sports Central April 8, 2010 Kevin Beane	Two Thumbs Down For Tiger and Nike Have you seen the new Nike Tiger Woods commercial?
BusinessWeek July 21, 2003 Stanley Holmes	The Real Nike News Is Happening Abroad For the first time, Nike is raking in more revenue overseas than in the U.S. -- $5.1 billion to $4.6 billion for the fiscal year ended June 30. That's thanks to rocketing sales of soccer gear, athletic shoes, and apparel in Europe, Asia, and Latin America.
AskMen.com Farah Averill	Nike Air Max Current Huarache The latest must-have shoe that style junkies and celebrities alike will be clamoring to be seen in are Nike's Air Max Current Huaraches.
The Motley Fool December 28, 2006 Jeremy MacNealy	Fool on Call: Nike Talks Up a Big Game No other brand dominates the world of sports quite the way Nike does, at least on the apparel and footwear side. Investors, take note.
The Motley Fool July 30, 2007 David Lee Smith	A Tiger in Nike's Tank Nike's relatively rapid success with links attire and equipment is only a microcosm for the company's wider-ranging growth and maturation. This company deserves investors' attention.
AskMen.com Steve Seepersaud	5 Of The Biggest Athlete Endorsement Deals Details on the 5 biggest endorsments deals for athletes.
Fast Company November 2000 Ron Lieber	Boing! After 16 years of research-and-development effort, Nike has finally figured out how to put a little spring not in your step but in your shoes. Innovation, it turns out, is a marathon, not a sprint...
AskMen.com February 15, 2014 Branden Peters	Classic Sneakerhead Moments At NBA All-Star Games These days, sneaker companies use every possible opportunity to release kicks. None of this would be possible without the best basketball players in the world setting the tone.
The Motley Fool February 25, 2004 Rich Duprey	Nike's LeBron: Pure Gold? Nike's deal with the basketball phenom is getting buzz, but will it pay off?
Sports Illustrated May 28, 2003 George Dohrmann	James and the Giant Deal Adidas and Reebok offered more cash, but Nike's full-court press helped it win the battle for the heart -- and feet -- of high school basketball phenom LeBron James.
Sports Illustrated September 19, 2000 Michael Bamberger	Scorecard Is Tiger worth $100 million to Nike? You bet he is.
The Motley Fool December 22, 2009 Mike Pienciak	Nike Stays in the Game This apparel and footwear company could soon claim victory against the global recession.
AskMen.com Mark Simmons	LeBron: Nike's $90 Million Man A look at the success and failure of various sneaker deals in the past and the motivation for signing a $90 million contract with LeBron James.
The Motley Fool September 26, 2006 Ryan Fuhrmann	Investors Try Nike On for Size Investors applauded recent quarterly results at Nike, sending its stock up further after recent gains.
The Motley Fool January 20, 2012 Rick Aristotle Munarriz	Nike Wants to Take You by the Wrist Nike is pinning its hopes on a new wristband device.
Fast Company September 14, 2011 Robert Safian	From The Editor: Design Of Things To Come Coupled with Silicon Valley thinking and encouraged by technology, design is generating new circles of economic activity.
The Motley Fool March 19, 2004 Seth Jayson	Nike Scores Overseas The world's biggest name in sports posts slam-dunk earnings, but revenue growth depends on the drowning dollar.
The Motley Fool November 28, 2006 Jack Uldrich	Nike Wants to Feel Your Pain For some athletic shoe makers, new sensor technology is not limited to tracking mileage.
U.S. CPSC August 18, 2004	NIKE Recall of Children's Athletic Shoes The 1.5-inch to 1.75-inch rubber tab at the top of the heel can detach from the shoe, posing a choking hazard to young children.
The Motley Fool March 23, 2007 Ryan Fuhrmann	How Much Longer Can Nike Do It? The footwear company has a stellar track record, but will it stay that way? Investors, take note.
BusinessWeek April 3, 2006 Stanley Holmes	Adidas' World Cup Shutout U.S. fans of soccer's big event will see only Adidas ads on television. Nike's response: A MySpace-style site for soccer nuts.
The Motley Fool May 23, 2006 Brendan Mathews	Nike's Not Courting Disaster Temporary legal issues at Nike have merely created a buying opportunity for investors.
The Motley Fool February 24, 2006 Jeremy MacNealy	A Fleet of Foot Stocks Here, the author focuses in on the athletic side of footwear and highlights one large-cap, medium-cap, and small-cap stock to see how each one measures up.
The Motley Fool March 27, 2007 Anders Bylund	Nike Unfastens Her Sandal A consumer giant changes its advertising strategy. Will others follow? These are still the early days of online marketing, and perhaps it's a bit too soon to crown a champion.
BusinessWeek October 28, 2010 Matt Townsend	A Half-Court Shot for Under Armour Under Armour wants to go into the basketball shoe business, the purview of Nike.
The Motley Fool December 27, 2010 Andrew Bond	A Footwear Giant That Doesn't Fake It Instead of entering the toning shoe market, Nike has transformed it.
BusinessWeek March 14, 2005 Stanley Holmes	Adidas: The Machine of a New Sole Adidas' new shoe is no gimmick, and at $250 it's no bargain. Nevertheless, Adidas is pumped by nine months of positive buzz that preceded the new shoe's launch. And rivals Nike and Reebok have taken notice.
BusinessWeek September 25, 2006 Stanley Holmes	Nike Goes For The Green After 14 years, it figures out how to get greenhouse gas out of its sneakers.
The Motley Fool October 25, 2010 Rich Smith	Under Armour, Overconfident? CEO boasts he'll capture the basketball shoe market, but record has flat feet.