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InternetNews September 2, 2009	Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study.
BusinessWeek November 5, 2007 Ante, Grover & Green	In Search of MyProfits The pressure is on for Murdoch to turn MySpace into a cash machine.
InternetNews March 12, 2008 David Needle	Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed.
BusinessWeek November 12, 2007 Catherine Holahan	So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads?
InternetNews August 23, 2006 Nicholas Carlson	Confirmed: Microsoft and Facebook Friendship Microsoft is now the exclusive provider of brand advertising and sponsored links on the Facebook social network of more than 9 million registered users.
Fast Company Steven Melendez	Report: Snapchat Is Building Its Own Ad Platform Snapchat is working on an application-programmer interface that would let brands buy more targeted and sophisticated ads on the popular mobile messaging platform
The Motley Fool April 4, 2008 Rick Aristotle Munarriz	Socially Disturbing MySpace News MySpace's woes spell trouble for smaller social networking sites.
InternetNews August 5, 2009	Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site.
Inc. February 2008 Buchanan, Chafkin & McCarthy	Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs.
InternetNews September 24, 2009	Social Network Ad Spend Surging Nielsen analysis finds advertisers are warming up to Facebook, MySpace and other social sites.
The Motley Fool December 15, 2008 Tim Beyers	Is Facebook About to Hit the Wall? The social network's revenue growth could finally be slowing, as ad buyers are tapping the brakes on digital ad spending.
InternetNews July 21, 2005 Susan Kuchinskas	Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers.
Search Engine Watch August 1, 2005 Danny Sullivan	New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct Ask Jeeves unveiled a new automated paid listings service today, Ask Jeeves Sponsored Listings, that will allow anyone to purchase ads directly on the Ask Jeeves network.
Fast Company	A Facebook User's Challenge To Facebook: Here's All My Data, Now Give Me Ads I Like Facebook, the world's largest social network, relaunched a brand-focused service that will allow companies to zap ads to your screens even when you aren't looking at Facebook.
InternetNews June 22, 2009 Michelle Megna	Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
InternetNews October 18, 2007 David Needle	MySpace Plans to Get More Developer Friendly MySpace follows Facebook's lead in becoming a platform, with enhanced advertising features, to boot.
The Motley Fool June 18, 2008 Rick Aristotle Munarriz	Microsoft Should Get LinkedIn With tens of billions burning a hole in Microsoft's pocket now that Yahoo! is out of the picture, a lot of other buying opportunities look tempting. LinkedIn, the business-oriented social networking site, better be high on its list.
InternetNews February 9, 2010	Yahoo Tops Display Ad Sector in 2009 Online metrics firm comScore looks back at the digital highlights of 2009, noting Yahoo's hegemony in the display space, and the continued rise of Facebook in the social networking arena.
Search Engine Watch January 14, 2004 Christine Churchill	Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit?
Inc. February 2008 Buchanan, Chafkin & McCarthy	Social Networks: Up And Down The Social Register MySpace and Facebook are by far the largest general-interest social networks. But for companies that market to niches, one of these specialized social networks may be a better venue.
The Motley Fool February 2, 2009 Tim Beyers	Facebook: Polling for Dollars? The social superstar could create the world's largest marketing database.
BusinessWeek March 10, 2011 Brad Stone	Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow.
CRM October 8, 2015	Marketo Integrates with Facebook Lead Ads Integration expands Marketo Ad Bridge offering and helps connect consumers and businesses on mobile devices.
InternetNews October 2, 2008 Sean Gallagher	Doubts Loom Over MySpace Music Strategy How much headway can even MySpace make against an entrenched iTunes?
The Motley Fool June 14, 2006 Rick Aristotle Munarriz	Thanks for the Ad, MySpace News Corp.'s leading social networking site has its eyes on the search engine marketing prize.
The Motley Fool April 11, 2006 Alyce Lomax	News Corp. Plays It Safe Will an ad campaign focused on Internet safety for teens save MySpace from bad PR? Given the here-today, gone-tomorrow elements of social networking, it's likely not going to be an easy tightrope to walk.
InternetNews November 2, 2007 Susan Kuchinskas	SocialAds: Who Wins? Will Facebook's new ad format ding AdSense? Enrich Microsoft? Or both?
The Motley Fool December 13, 2006 Rick Aristotle Munarriz	Yahoo! Closing Its Facebook? Yahoo! apparently tires of wooing the college-based social networking site. One site could use a sugar daddy, and the other could use the high-profile real estate. The deal still makes sense. Time will tell whether it makes dollars and cents, too.
InternetNews November 2, 2006 Nicholas Carlson	Social Networks In For a Big 2007? A research firm is predicting that 2007 ad spending on US social networking sites will jump to $865 million from $350 million in 2006 a close to three-fold jump.
Fast Company Pavithra Mohan	Facebook Now Lets Advertisers Pay Only For Fully Visible Ads The social network presented a new feature, one that advertisers have long been clamoring for: the ability to pay for an ad only when it is fully visible on users' screens.
BusinessWeek April 9, 2007 Ronald Grover	Cold Cash From A Hot Site Can MySpace pull in revenue fast enough for Rupert Murdoch?
InternetNews October 13, 2008	MySpace Tries Democracy in Ad Test Social network's 'HyperTargeting Technology' is now available in a widespread beta test.
InternetNews November 6, 2007 Kenneth Corbin	Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program.
InternetNews November 26, 2007	News Corp Builds Online Ad Network Proposed network would sell online ads across News Corp's assets and to other media firms as well.
InternetNews November 7, 2007 Sean Gallagher	Facebook's Beacon Casts Light On Future Of Web Ads Facebook's new advertising program raises questions about user privacy and what traits and qualities qualify a company as a "real business."
InternetNews September 24, 2007 Nicholas Carlson	Fox Interactive Sets Its Sites Free Thanks to advertisers, mobile users hitting sites such as IGN, FOXSports, AskMen, RottenTomatoes.com and that social network MySpace will be able to do so for free.
InternetNews March 11, 2008 Kenneth Corbin	Google, Paid Clicks And The Economy Emphasizing conversions over clicks, Google executives outline the changing ad landscape in search, display and social networking.
InternetNews June 3, 2009 Michelle Megna	iPhone 3.0 Mobile Ads SDK Debuts As recent data shows iPhone users seeing more ads in social media, AdMob unveils new ad formats for social networking, search and rich media display in connection with iPhone 3.0 launch.
BusinessWeek June 11, 2009 Robert D. Hof	Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite?
InternetNews February 8, 2010	Facebook Pulling Microsoft Banner Ads Facebook's exclusive ad partnership may have fallen short of promise, but Microsoft touts expanded search relationship with the popular social site.
CRM October 16, 2015	Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program.
BusinessWeek December 12, 2005 Ben Elgin	Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.
Search Engine Watch February 10, 2011 Guillaume Bouchard	Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social.
InternetNews August 28, 2009	Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites.
Fast Company April 2014 Om Malik	Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it.
InternetNews November 5, 2007	MySpace, Others, Showcase Targeted Web Advertising Details to come on how MySpace plans to 'Hyper-Target' its nearly 100 million users.
The Motley Fool September 12, 2007 Rick Aristotle Munarriz	Bobbing for Bebo at Yahoo! Yahoo! and Bebo, the UK's top social networking site, announce a multiyear deal in which Yahoo! will provide most of the display advertising seen on Bebo.
InternetNews November 7, 2008 Susan Kuchinskas	Facebook: We're Not Focused on Making Money Facebook, the fast-growing consumer social networking site, doesn't need money, its CEO said at the Web 2.0 Summit.
BusinessWeek September 22, 2010 Brad Stone	Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge.