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InternetNews May 4, 2006 David Miller	Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.
Search Engine Watch April 20, 2005 Chris Sherman	Google Personalizes the Web Say goodbye to bookmarks: Google's My Search History feature automatically keeps track of web searches and every page viewed from search results by saving your "search behavior," not web pages.
The Motley Fool March 21, 2005 Rick Aristotle Munarriz	Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for.
PC Magazine November 16, 2004 Tara Calishain	Google Everywhere Search results can find you many ways.
The Motley Fool June 2, 2004 Alyce Lomax	Google Goes Corporate The corporate market is Google's plan to open another revenue channel.
InternetNews May 2, 2006 Nicholas Carlson	Google, Microsoft Face to Face After all the talk, direct competition is finally escalating between Google and Microsoft. It's to a point now that Google even gets mentions in Microsoft company memos.
InternetNews June 21, 2007 Nicholas Carlson	Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days.
CIO January 15, 2006 Juan Carlos Perez	Who Uses Google Google users tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo and others, according to a new study.
BusinessWeek May 8, 2006 Elgin & Greene	The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut.
InternetNews April 12, 2007 Nicholas Carlson	Another Month And More Google Growth Google accounted for 64 percent of all U.S. searches. Yahoo hangs on to second place, but it has a Panama trick up its sleeve that it's hoping to boost its share.
InternetNews July 20, 2006 Nicholas Carlson	Google Finds Bigger Profits With AdSense Adsense was among the standouts for Google's stellar earnings results that more than met expectations.
Search Engine Watch November 10, 2005 Chris Sherman	Google Personalized Search Leaves Google Labs Google's personalized search has graduated from Google Labs and is now available to users on 39 worldwide Google domains in addition to Google.com.
The Motley Fool July 13, 2007 Rick Aristotle Munarriz	Google Down, Down Under Australians try to tame the giant. Advertising under trademarked keywords -- such as a rival company's name -- has been a thorn in Google's side before. The practice has been upheld domestically, but tighter laws in other countries do not offer that kind of sponsorship flexibility.
BusinessWeek April 19, 2004 Ben Elgin	Can Google Hit It Out Of The Park Again? Its high-powered free e-mail offering has put rivals -- and privacy advocates -- on alert
InternetNews August 11, 2005 Catherine Pickavet	Google Resellers Target Chinese SMBs Amid rising competition in a red-hot market, the search giant adds to its partner network. China Enterprise, China Source and Hotsales will provide sales and support for Google AdWords ads in China.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
InternetNews August 7, 2006 Nicholas Carlson	Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network.
InternetNews March 16, 2006 David Miller	Google Eyes Retail Sector Amazon is now offering low-cost online data storage to users, Microsoft wants to be the search site of choice, Yahoo is involved with VoIP services, and Google seems to want to break into retail.
The Motley Fool December 13, 2004 Alyce Lomax	Google's Suggestive New Service Google Suggest may come as no shock, but it's useful and accurate.
PC World August 2005 Harry McCracken	A Google, Google, Google, Google World The sovereign of search wants to organize everything. Is there a catch? So long as putting profitable little text ads next to search results enables Google to hire more smart people, it will keep launching products at an equal rate or maybe a greater rate.
Search Engine Watch June 29, 2006 Chris Sherman	Google Launches Checkout, not the Rumored GBuy Checkout isn't the rumored PayPal killer, but it does offer some compelling features for both merchants and online shoppers alike.
Information Today April 25, 2005 Paula J. Hane	Search Engines Roll Out New Personalization Options Several major search engines, such as Ask Jeeves and Yahoo!, are offering personalization upgrades to retain searchers.
The Motley Fool September 26, 2005 Tim Beyers	Mr. Softy Goes to Madison Avenue Microsoft finally enters the search advertising business. The service kicks off in France and Singapore and will expand globally.
InternetNews December 8, 2006 Nicholas Carlson	Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S.
BusinessWeek August 9, 2004 Ben Elgin	Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.
BusinessWeek November 22, 2004 Stephen H. Wildstrom	There's Google. Then There's Google Desktop The new local search tool is no privacy threat, but it falls short in several ways -- such as fundamental problems in using its Web query and results formats for local searches. But the decision to use it should be based on whether it meets your needs, not scare talk.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
InternetNews December 5, 2007 David Needle	Google Integrates Its iPhone Apps Single interface and fast mobile access for GMail, Calendar and other applications is the goal.
Search Engine Watch April 2, 2003 Danny Sullivan	Search Privacy At Google & Other Search Engines This article examines what Google and other search engines record about your searches.
Search Engine Watch August 1, 2005 Danny Sullivan	New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct Ask Jeeves unveiled a new automated paid listings service today, Ask Jeeves Sponsored Listings, that will allow anyone to purchase ads directly on the Ask Jeeves network.
ONLINE Mar/Apr 2006 Greg R. Notess	On The Net - Tracking Your Search History Commercial databases and traditional online systems have offered a search history feature for decades. Web search engines are finally catching up. The options vary greatly among them, but all raise a number of privacy issues.
The Motley Fool November 17, 2004 Alyce Lomax	Google's G-nius The search company may be crazy like a fox. Whether investors should be jumping in at current levels is another story, and one that seems like it's going to be a cliffhanger.
InternetNews September 14, 2005 Sean Michael Kerner	Google's All About The Bloggle Google launches Blog Search Beta, but keeps AdWords ads out of it for now.
The Motley Fool February 1, 2005 Alyce Lomax	Microsoft's Search and Destroy Will heavy ad pocketbooks help Microsoft strangle Google?
The Motley Fool October 12, 2005 Rick Aristotle Munarriz	Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium?
InternetNews September 30, 2005 Susan Kuchinskas	Google Calendar Imminent? It's been an open secret among entrepreneurs in Silicon Valley that Google would launch Google calendar in October.
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
InternetNews June 28, 2005 Susan Kuchinskas	Google to Earth Google Earth is a new mapping product that lets users do virtual flyovers, then find local businesses.
InternetNews May 23, 2006 Nicholas Carlson	Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads.
InternetNews March 17, 2004 Jim Wagner	Google Goes Local The search giant introduces a local search service, setting up a battle with Yahoo! and Verizon for users and advertisers.
The Motley Fool March 4, 2005 Rick Aristotle Munarriz	Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut.
Search Engine Watch April 29, 2004 Danny Sullivan	Google IPO To Happen, Files For Public Offering As many expected, Google filed to go public today. A quick update on the news and pointers to more information.
BusinessWeek July 10, 2006 Ben Elgin	So Much Fanfare, So Few Hits An analysis of some two dozen new ventures launched over the past four years shows that Google has yet to establish a single market leader outside its core search business, where it continues to chew up Microsoft and Yahoo.
Search Engine Watch March 4, 2002 Danny Sullivan	Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture...
Search Engine Watch July 6, 1999	Google Goes Forward While I've considered Google a "major player" in the search space for some time, the deal with Netscape gives it a mass audience for the first time, along with its first business deal.
Search Engine Watch January 22, 2004 Chris Sherman	Google Alert Automatically Tracks Your Favorite Topics Google Alert lets you automate the process of running regular queries, sending you an email whenever any new content matching your query is added to the Google database.
Search Engine Watch December 29, 2005 Danny Sullivan	2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc.
InternetNews February 21, 2006 Ed Sutherland	Google Admits Security Risks Google agrees with report saying there is 'unacceptable risk' in Desktop 3 Beta for companies.
The Motley Fool April 3, 2006 Stephen Ellis	Google's Not Worth $109 Billion The search giant is priced to perfection. The market, unable to value its disruptive potential, has overestimated the shares' worth, and with no room for error, numerous issues threaten to derail Google's ascent.
InternetNews September 8, 2008 Sean Michael Kerner	Google @10: The Can Opener Innovation Continues Has Google actually ever invented anything new? Think about that.