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CRM January 17, 2012 Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. |
CRM January 1, 2006 Marshall Lager |
MarketScope: Manufacturing: CRM's Next Makeover To the outsider, manufacturing seems like an impersonal business. But the industry stands to benefit heavily from advances in CRM technology and techniques, and analytics will be the mark of success. |
CRM September 2004 Eric Krell |
The 2004 CRM Elite The CRM Elite awards showcase six companies that set out to get measurable results, then met or surpassed their expectations. |
CRM September 2007 |
The 2007 Market Awards: Rising Stars Here are rising stars that reflect the CRM industry's emerging trends, its continuing reach, and its ongoing aspirations. |
CRM February 2004 Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
CRM August 2004 Emmy Favilla |
What's in it for Me? Five strategies for encouraging partners to embrace CRM. |
CRM July 2006 Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM April 2004 Emmy Favilla |
Midsize Companies, Mammoth Results You don't have to be a huge corporation to get a big return on your CRM investments, and these 10 midmarket businesses prove it. |
CRM September 2003 Compton & Ullman |
The 2003 CRM Elite There is one thing that every company wants from its CRM initiative: results. Our inaugural CRM Elite awards showcase six companies that know how to get them. |
CRM February 2003 Lisa Picarille |
The ABCs of Global CRM CRM is making it as easy for international companies to share information among offices scattered across the globe as it is for them to share it with coworkers down the hall. The secret to mastering this in your company is to follow these 10 essential guidelines. |
CRM April 2004 Martin Schneider |
Breaking From Tradition No longer is the midmarket the dominion solely of regional systems integrators. Enterprise vendors and hosted CRM services are changing the way midmarket customers implement their CRM systems. |
CRM June 7, 2013 Peter Chase |
Five Steps to Giving Marketers Data Ownership Integration is key. Collecting data is the easy part; the real challenge comes from connecting the different types of data across multiple channels. |
CRM October 2012 Judith Aquino |
SMBs Leap into Marketing Automation CMOs are on pace to spent more on IT than CIOs. |
CRM August 1, 2006 Colin Beasty |
Business Problem: Channel Managers Are Struggling to Exchange Customer Info with Their Partner Network Tech Solution: Partner relationship management tools. Usually accessed through a Web portal, PRM software takes costs out of the processes, improves the quality of information flow, and allows measurement and analysis of channel partnerships. |
CRM June 2005 Bailor et al. |
100 Proven CRM Ideas, Part 1 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Here are tips 1 through 50. |
CRM March 2003 Jason Flynn |
New & Noteworthy TechExcel Inc. released its FrontOffice 4.0 for small and midsize business sales, marketing, and customer support... Interactive Intelligence Inc. has released two new products... NetLedger Inc. has launched its NetSuite 8.6, which will include enhanced partner relationship management capabilities... etc. |
CRM May 1, 2003 David Myron |
Vertical Focus: Retail Retailers are learning from others' mistakes. Instead of investing heavily in full suite applications, retailers are nibbling on CRM and noticing bite-size successes, according to "Getting Retail CRM Right," a recent report by Forrester Research. |
CRM December 2003 Martin Schneider |
Suite Success Seamless integration creates a rising tide of revenue for Waters Corp. |
CRM March 28, 2014 Glenn Johnson |
5 Tips for Making CRM an Enterprise Portal Focus on revenue to drive project objectives. |
CRM April 2004 Lisa Picarille |
The Art of War Enterprise CRM vendors and hosted service providers are in a heated battle against traditional midmarket CRM vendors for market share. In the end it is the customers who will win. |
InternetNews March 3, 2004 Kevin Newcomb |
NetSuite 9.5 Adds Billing, Analytics and Communications Features The new features include line-item billing, customer mining and segmentation tools, and no-click e-mail integration. |
CRM April 8, 2011 Tyler Garns |
Convergence of CRM and Marketing Automation for SMBs What this integration means for business |
CRM September 2015 Leonard Klie |
Integrate CRM and ERP for Better Intelligence Businesses benefit when information flows freely between systems |
CRM September 2015 Michael Vickers |
Is Your CRM System Aligned with Your Entire Business? For peak efficiency, your enterprise solution needs to wear many hats |
CRM December 2003 Ginger Conlon |
A Winning Formula Top executives from five leading vendors voice their opinions on how companies can unite sales and marketing to create a customer-centric organization. |
CFO July 1, 2003 Alix Nyberg |
Buyer Be Aware Overbuying and elusive ROI measures plague CRM, yet customers continue to sign on. |
Home Toys December 2005 Brandi Browning |
How a Customer Relationship Manager for Microsoft Office Can Turn Your Small Business Into a Productivity Powerhouse The benefits of a Customer Relationship Manager (CRM) do not stop with just the needs of the customer -- it adds value to the business as a whole. |
CFO March 15, 2004 Anne Stuart |
Stuck on the Middle Enterprise software companies try to lure smaller customers with tailored products and lower prices. |
CRM January 2016 Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands |
CRM October 2003 Martin Schneider |
Stand By Me As IT staffs shrink and CRM projects get increasingly complex, more and more service providers are playing a long-term role to ensure that CRM systems run smoothly and generate ROI. |
CFO March 17, 2003 Peter Krass |
Once More, Without Reeling CRM has stumbled, but the next round may produce better results. |
CRM October 2005 Bailor et al. |
The 2005 CRM Market Leaders, Part 1 The CRM industry's impact -- especially in the small and medium business markets -- is growing more pervasive across industries and within organizations. Here's how the CRM leaders are driving the market and how they stack up against the competition. |
CRM October 2006 |
The 2006 Market Leaders, Part 1 The need for data quality continues to influence every CRM niche. Some of this year's positional shifts will surprise you, and so will some companies that didn't move as much as they might have hoped. Amdocs... SSA Global Technologies... etc. |
IndustryWeek May 1, 2003 Tonya Vinas |
CRM 2.0 Companies are building more focused customer strategies as products emphasize low cost, quick implementation and extended capabilities. |
CRM December 14, 2012 Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
CIO May 1, 2002 Susannah Patton |
Get the CRM You Need at the Price You Want As the economy cuts into CRM spending, companies are looking for ways to move ahead without breaking the bank. Why a small-step implementation adds up to big ROI, why patching together different software solutions can work, and when outsourced models may be the answer... |
CRM December 14, 2012 Shannon Aronson |
Social CRM and the Great Power Shift Social CRM is about customer involvement, not supervision. This means that marketers today must curate, respond to, and inspire conversations in order to thrive in the marketplace. Here are five keys to success. |
CRM June 30, 2010 Lauren McKay |
7 Named Leaders in Forrester Wave of CRM Suites for Midsize Organizations The Forrester Wave: CRM Suites for Midsized Organizations '10: In his annual evaluation, analyst Bill Band identifies the top-performing options for midmarket CRM. |
CRM August 2011 |
The 2011 CRM Market Leaders Spending on CRM software is expected to see the largest increase of all the application software markets worldwide. Here's a look at the market leaders. |
CRM December 2013 Esteban Kolsky |
The Digital Transformation of CRM When the world is changing, businesses must do the same. |
CRM May 2005 Jason Compton |
CRM Is a Journey, Not a Destination Here are five companies that have worked for years to refine, realign, and improve their customer relationships, long after the project first went live. |
CRM June 2, 2003 David Myron |
Market Watch: Marketing Automation With the recent spate of acquisitions, one might conclude it is the beginning of the end for the marketing automation industry. But industry reports and vendor investments tell a different tale. |
CRM December 2003 Martin Schneider |
The Year in Preview How the major trends in 2003 will alter the CRM landscape over the coming year. |
CRM December 9, 2015 Mark Smith |
CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness. |
CRM October 2003 Ginger Conlon |
How Satisfied are You With CRM? That's the question CRM magazine recently asked its readers. More than 330 executives voiced their opinions. |
CRM August 3, 2012 Carrie Scott |
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability. |
CRM July 11, 2012 Judith Aquino |
Votigo Rolls out Saas-Based Social Marketing and CRM Suite Platform includes promotions and conversation managers, analytics, and more |
CRM September 2003 Guglielmo et al. |
The 2003 Market Leaders (Part 2) Which vendors are leading the industry? CRM magazine scrutinized CRM suite vendors and related categories to uncover the top-five leaders in each category: enterprise CRM, mid-market CRM, analytics, contact center outsourcers, and consulting firms. |
CRM December 2007 Marshall Lager |
It's All Coming 2.0gether As 2007 ends, and 2008 looms ahead of us, patterns are beginning to emerge: The future of business may not be in the hands of the executives, but those of the customer instead. And yet, hasn't it always been that way? |
CRM March 13, 2015 Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |