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InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.   |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
InternetNews
November 7, 2007
Kenneth Corbin |
Web Marketers Still Finding Lay of the Land At the ad:tech conference today, speakers shared their vision of the lucrative, if elusive, digital advertising industry. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
CRM
November 2011
Leonard Klie |
Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016. |
InternetNews
July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
Fast Company
May 2008
Cora Daniels |
The Cell Sell Mobile advertising -- expected to rise tenfold by 2011, to $14 billion -- is getting more and more creative. |
InternetNews
February 25, 2008
Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. |
CRM
May 2012
Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
Entrepreneur
February 2009
Lindsay Holloway |
Lingo for Thriving in a Web Economy The language of technology moves as fast as the technology itself. Here's a roundup of the latest terms. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
InternetNews
April 10, 2009
Kenneth Corbin |
Online Political Ads Play Catch-Up to Social Media Experts see paid political advertising on the Web as an important niche, but still not much more. |
Fast Company
September 1, 2007
Cora Daniels |
Fast Talk: A Pioneer's Startup Story Profile on: Tom Bedecarre, who recently launched AKQA mobile to create ad content for cell phones, has several clients, including Coca-Cola, McDonald's, Nike, and Visa, all with their eyes set on the Olympics. The phone-centric Chinese have more than 500 million handsets. |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
BusinessWeek
April 2, 2007
Jon Fine |
Mobile Broadcasting: Manana Ad placement on cell-phone TV remains a problem, and the technology isn't there yet. |
BusinessWeek
April 17, 2006
David Kiley |
Learning To Love The Dreaded TiVo How ad agencies are using TiVo to make ads that viewers actually want to watch. |
InternetNews
October 5, 2009 |
Internet Ad Spending Down, But It Could Be Worse Although interactive advertising is still slipping, the category overall is still faring well compared to traditional marketing. |
Fast Company
April 2002
Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
AFP eWire
January 20, 2004 |
Making Your Website Work With Your Fundraising Plan How can I get more supporters and potential donors to visit our organization's website? How can I make our website more interactive? Will our website look funny in different browsers or on a Mac? Answers to these questions and more |
Search Engine Watch
January 24, 2007
Patricia Hursh |
Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads. |
BusinessWeek
November 24, 2010
Felix Gillette |
Don Draper's Revenge Everyone is waiting for Omnicom, Interpublic, WPP, and Publicis to fade away. But these lumbering advertising behemoths have advantages over smaller, cutting-edge firms |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
InternetNews
April 21, 2006
Nicholas Carlson |
Internet Ads up 30% Internet advertising revenues grew 30 percent, earning $12.5 billion in 2005, according to numbers released today by Interactive Advertising Bureau and PricewaterhouseCoopers. |
InternetNews
May 3, 2007
Clint Boulton |
Microsoft Takes ScreenTonic For Mobile Advertising Microsoft jumped into the mobile advertising pool by agreeing to purchase ScreenTonic SA for an undisclosed sum. |
Search Engine Watch
September 20, 2010
Nathan Linnell |
How to Create a Social Media Ad Buy on a Budget With smart research and resourceful planning, you can build a social media ad buy that's set up to succeed. These five simple steps can help set you up for success. |
InternetNews
May 27, 2010 |
Mobile Ads Taking Hold: ABI Research firm finds that more than a quarter of mobile phone users who have visited a website on their handhelds have clicked on a banner ad or text link. |
InternetNews
June 8, 2009
Michelle Megna |
Local Mobile Advertising Gains Traction Mobile search and advertising continue to shine amid wider marketing slumps. |
InternetNews
September 22, 2008
Kenneth Corbin |
Microsoft: There's More to Life Than Search At the Interactive Advertising Bureau's Mixx conference, Microsoft says search claims too much credit for online sales - even as it rethinks its own plans following the Yahoo bid. |
Fast Company
November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
InternetNews
February 12, 2004
Janis Mara |
IAB: Ad Revenues Up 38 Percent in Q4 Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates. |
AFP eWire
June 13, 2005 |
Website Back to Basics: Site Search A search field is more than a convenient tool for web visitors. It is a fundamental component of the visitor/donor experience because it is a window on visitor needs and desires. |
Entrepreneur
April 2010
Nicholas Chilenko |
It's In the Way That They Use It Website design and usability are critical to converting eyeballs to sales for small business. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
