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The Motley Fool
February 27, 2006
Alyce Lomax |
KFC Takes on TiVo? Or does it? KFC's new ad says a lot about advertising. As modern advertising evolves, advertisers need to be very careful no to drive away prospective customers with heavy-handed techniques. Investors, take note.   |
The Motley Fool
June 26, 2006
Alyce Lomax |
Death of a Salesman Big media, take note: Advertisers are embracing a disruptive shift in marketing. |
The Motley Fool
March 23, 2006
Alyce Lomax |
Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks. |
The Motley Fool
October 9, 2006
Rick Aristotle Munarriz |
CBS Eyes YouTube CBS and YouTube team up for content distribution. Google may soon discover that its biggest competitor in its bid for YouTube may be YouTube itself. |
The Motley Fool
September 5, 2006
Alyce Lomax |
A Big Eye on TiVo TiVo may soon bring time shifting to a whole new level, judging by its deal with CBS. Investors who have been watching TiVo know that this is just the latest in some pretty impressive agreements it has been racking up. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
The Motley Fool
August 25, 2006
Tim Beyers |
Has TV Land Gone Loony? Between a stunning court victory over EchoStar and the desperate cry of advertising by grocery, all signs point toward TiVo as the portal through which the future of TV is being defined. Is it time to buy the stock? |
The Motley Fool
November 22, 2006
Rick Aristotle Munarriz |
CBS Eyes YouTube Groove CBS finding success on a platform like YouTube, which is often praised as an anti-corporate democratization site, isn't really a surprise. |
Entrepreneur
February 2007
Sara Wilson |
Hawking on Eggshells Which came first, the advertising or the egg? No matter - now they're together at last. |
The Motley Fool
February 21, 2007
Rick Aristotle Munarriz |
Hating on YouTube More networks are getting jittery over Google's YouTube site. But networks may be leaving money on the table by sidestepping YouTube. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
The Motley Fool
March 16, 2007
Steven Mallas |
March Madness Spreads to YouTube CBS is bringing college-hoops clips to Google's video purveyor. How will CBS monetize this initiative? Pretty much the only way possible in this case -- advertising. |
BusinessWeek
June 25, 2007
Jon Fine |
Not Bad, For A TV Network CBS's online strategy is to go with what it knows: ad-based revenue. |
The Motley Fool
September 7, 2007
Rick Aristotle Munarriz |
Video Clip, Aisle Four CBS snaps up supermarket video display specialist SignStorey. The acquisition will allow the media giant to promote its shows to as many as 72 million consumers a month. |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
The Motley Fool
June 16, 2004
Brian Gorman |
NBC Keeps Its Perch General Electric's NBC won the ad race, but other networks can still steal the show. |
The Motley Fool
February 27, 2008
David Lee Smith |
CBS Doesn't Stand for Catbird Seat Like many other traditional media companies, CBS is being whacked by falling ad sales. |
The Motley Fool
October 16, 2006
Alyce Lomax |
All Eyes on CBS CBS teams with Yahoo! to distribute local video news online. Investors might want to reserve their optimism until they've got more proof that CBS's digital strategies are working. |
The Motley Fool
August 7, 2006
Alyce Lomax |
Challenges Ahead for CBS As its industry changes, CBS struggles with flat ad revenues. Companies like CBS are more intriguing as examples of the shifting industry landscape than as compelling long-term investments, despite their dividend payments and other fiscal perks. |
The Motley Fool
April 24, 2006
Alyce Lomax |
ABC to Viewers: Get "Lost" Will an interactive promotion for the series be as smart, creative, and thought-provoking as the show that inspired it, full of similar twists, turns, and symbology? Let's just hope we don't end up stranded amid an ocean of ads. |
The Motley Fool
July 19, 2006
Alyce Lomax |
NBC Queues Up With Netflix NBC gambles with advance DVDs of its season premieres. |
The Motley Fool
September 24, 2010
Travis Hoium |
This Company Won Television's Big Week CBS dominates the first week of the fall season. |
The Motley Fool
August 3, 2007
David Lee Smith |
CBS Has the Analysts Confused Wall Street is convinced that June wrapped up a terrific and a terrible quarter at CBS. Given its mixed segment results and acquisitive appetite, investors should wait for the rebound first. |
The Motley Fool
July 22, 2009
Jennifer Schonberger |
Chris Anderson on "Free" and YouTube The "Wired" editor-in-chief on monetizing YouTube, whose amateur contributors are almost reinventing the concept of television. |
The Motley Fool
April 5, 2006
Alyce Lomax |
NBC Tries Speed Ads Advertising disruption is well under way as NBC Universal attempts to see whether a shorter commercial break will retain viewers' attention better. |
The Motley Fool
June 14, 2011
Anders Bylund |
Signs of Life in Traditional Media Guess what: the Internet hasn't killed TV advertising yet. In fact, the patient is doing all right -- and getting better. |
InternetNews
September 23, 2008
Kenneth Corbin |
Moonves: How CBS Got Digital Religion Network boss talks up CBS' great digital awakening: content anywhere and everywhere. |
The Motley Fool
April 30, 2008
David Lee Smith |
Don't Tune Your Portfolio to CBS CBS' earnings growth may hide clouds on the horizon. |
The Motley Fool
April 17, 2007
Steven Mallas |
Nielsen Cells Another Service In a society busy with entertainment, quality ratings data will turn out to be crucial. Nielsen's gauge of social-spot viewing habits should deliver some interesting insight into what all those eyeballs want to see. |
The Motley Fool
April 5, 2006
Brian Gorman |
CBS's Couric Coup Overblown? Katie Couric's move to CBS from NBC's Today show is generating headlines, but it may not be the smartest move from a business perspective. For CBS, this looks like an expensive misuse of talent. |
The Motley Fool
May 3, 2007
Rick Aristotle Munarriz |
CBS Reveals Its Secret CBS was supposed to be the sleepier sibling, appealing to income investors with its current 2.8% yield. It turns out that you can score some capital gains and make a little pocket change along the way. |
The Motley Fool
May 29, 2007
Steven Mallas |
Quick Take: Slick Ads Slide Inside TV Shows If networks and advertisers work together and get people to stop fast-forwarding through spots, this will benefit all the media companies and increase the value of network inventory. |
BusinessWeek
May 22, 2006
Ronald Grover |
The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates. |
The Motley Fool
October 4, 2010
Matthew Brown |
Keep an Eye on CBS Advertising is picking up. If it stays that way, CBS stock will follow. |
The Motley Fool
September 11, 2006
Alyce Lomax |
AOL Time Warps, Too Two fall shows from NBC will stream on AOL ahead of their TV premieres. The major TV networks are obviously well aware that through digital video recorders and the Internet, people are increasingly watching programs and content when they want to. |
The Motley Fool
April 13, 2007
Anders Bylund |
CBS Opens New Distribution Channels It looks like CBS is serious about online content distribution. The company trumpeted the news about a boatload of new online video agreements that instantly made CBS' shows the most widely distributed out of all the television networks. |
CRM
May 2012
Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
Search Engine Watch
October 23, 2007
Greg Jarboe |
Will the Revolution in Mobile Search be Televised? CBS Mobile is teaming up with Medio Systems to add mobile search capabilities and search advertising opportunities to CBS Mobile sites. |
The Motley Fool
September 22, 2006
Alyce Lomax |
Fool on the Street: CBS For the last several months, investors have been rather sweet on CBS stock. What's the outlook for the company? CBS President and CEO Les Moonves took on questions earlier this week at a Goldman Sachs conference. |
The Motley Fool
September 27, 2007
Steven Mallas |
Fool on the Street: Moonves Sees CBS as Content King CEO Les Moonves believes that CBS can successfully monetize its content in a digital age. Looking forward, management plans to continue focusing on expanding deals with retransmission content and keeping production costs down. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
Fast Company
October 1, 2007
Rob Walker |
Amateur Hour, Web Style The future of advertising belongs to consumers. The brand may be yours, but the message is me, me, me. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
The Motley Fool
February 16, 2005
Alyce Lomax |
McDonald's Isn't Chicken Free samples of Chicken Selects form a bold move for the fast-food giant. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
Fast Company
April 2005
Ryan Underwood |
Ruling The Roost Like just about everything advertising agency Crispin Porter + Bogusky does, the Subservient Chicken ad campaign for Burger King is risky and extreme. It's also very, very smart. |
InternetNews
April 13, 2007
Nicholas Carlson |
Joost Adds Shows, Crosses Fingers The soon-to-be-launched Internet video portal Joost is determined to go head to head with the likes of YouTube and NBC/News Corp. |
The Motley Fool
December 11, 2006
Rick Aristotle Munarriz |
Good Luck Killing YouTube The major networks don't stand a chance in fighting Google's video site. We've already seen what happens when big companies try to get small without checking their egos at the door. |
The Motley Fool
December 15, 2006
Rick Aristotle Munarriz |
CBS Records Is Back, Jack The media giant gets back in touch with its musical roots. The label's focus will be digital distribution through its own CBSRecords.com site, as well as through Apple's iTunes. |
InternetNews
September 28, 2007
Nicholas Carlson |
CBS Enlists Viewers to Promote Content CBS looks to user-generated content as rivals networks put full episodes on the Web. |
