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The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike.   |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
The Motley Fool
January 25, 2007
Steven Mallas |
Networks and the 'Net Looks like porting shows over to the 'net constitutes a viable paradigm. While Internet platforms might not be in the same ratings league as networks, the fact that they seem to garner an attractive audience indicates that the search for incremental revenue in this arena is justified. |
The Motley Fool
December 11, 2009
Anders Bylund |
A Revolution in Media Measurement Nielsen sold most of its publishing operations to a private investor group and shut down the rest, a move that highlights how important the company's core competency of audience measurement really is. Unfortunately, it's also a dying business model. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
The Motley Fool
May 29, 2007
Steven Mallas |
Quick Take: Slick Ads Slide Inside TV Shows If networks and advertisers work together and get people to stop fast-forwarding through spots, this will benefit all the media companies and increase the value of network inventory. |
The Motley Fool
October 3, 2007
Rick Aristotle Munarriz |
Disney Knows Its ABCs In the first week of the fall ratings, Disney's ABC was the most watched network, cashing in on the success of shows such as Grey's Anatomy, Dancing With the Stars, and Desperate Housewives. |
BusinessWeek
May 22, 2006
Ronald Grover |
The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates. |
Wired
August 2004
Frank Rose |
The Lost Boys "The bottom line is, ad dollars will follow the consumer." Last year, substituting product placements for traditional commercials, Coca-Cola followed them into The Matrix Reloaded and Atari's Enter the Matrix videogame. |
The Motley Fool
May 18, 2005
Rick Aristotle Munarriz |
See You Next Fall The major broadcasting networks are announcing their new fall schedules this week. Keep an eye on the players as faltering ratings go hand-in-hand with lower sponsor revenues. |
BusinessWeek
July 31, 2006
Jon Fine |
Counting Every Last Eyeball Nielsen's new ad ratings will change the feel of television as we know it. |
The Motley Fool
April 10, 2006
Rick Aristotle Munarriz |
Get Desperately Lost for Free The family entertainment giant will offer free, ad-supported streams of its hit ABC shows later this month. The shows, available the day after they first air on TV, will feature fresh ads that viewers won't be able to skip. |
Information Today
August 29, 2013 |
Nielsen Acquires Bowker Products Nielsen continues to collect more data than who's watching what on television: It has expanded its book-related intelligence information through its recent acquisition of Bowker's market research and commerce solutions products. |
The Motley Fool
September 24, 2010
Travis Hoium |
This Company Won Television's Big Week CBS dominates the first week of the fall season. |
CRM
June 2015
Oren Smilansky |
Nielsen Will Rate Internet-Streamed Shows Efforts are under way to calculate viewership as interest continues to shift away from cable TV |
The Motley Fool
September 25, 2007
Steven Mallas |
"CW Now": Content or Commercial? CW Now, a new fall show on the The CW, won't have any traditional commercial breaks. Instead, some of the program's segments will be a promo for an item. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
Salon.com
September 11, 2000
Damien Cave |
When Big Brother knows you watch "Big Brother" TiVo helps you find and record TV shows it thinks you'll like, and shares your viewing habits with networks and advertisers. |
The Motley Fool
June 1, 2007
Steven Mallas |
NBC Needs Managerial Heroes The network is in trouble -- can new management save the day? |
The Motley Fool
July 11, 2006
Tim Beyers |
TiVo in a Full Nielsen How real is the TiVo effect? Prepare to find out. According to The Wall Street Journal, by November, TV tracker Nielsen Media Research plans to deploy a system for rating TV ads. Investors, take note. |
The Motley Fool
March 23, 2006
Alyce Lomax |
Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
The Motley Fool
June 16, 2004
Brian Gorman |
NBC Keeps Its Perch General Electric's NBC won the ad race, but other networks can still steal the show. |
The Motley Fool
June 14, 2011
Anders Bylund |
Signs of Life in Traditional Media Guess what: the Internet hasn't killed TV advertising yet. In fact, the patient is doing all right -- and getting better. |
The Motley Fool
September 29, 2005
Steven Mallas |
Disney Is No Ratings Mouse Disney's ABC network is doing just fine, thank you, in the ratings. Shareholders should take a positive attitude and a long-term perspective for the stock. |
AskMen.com
March 9, 2003
Bernie Alexander |
TV Ratings Demystified Have you ever wondered why some shows remain on television while others are yanked faster than donuts at your local Krispy Kreme? It's all about whether audiences are interested enough for networks to justify keeping certain shows on the air. This is measured with TV ratings. |
CIO
November 11, 2010
Joab Jackson |
TV Execs: Social Media Influence Still Anecdotal Quantifying the effect of social media on television viewership remains tricky, a television conference panel concludes. |
The Motley Fool
February 5, 2004
Alyce Lomax |
TiVo's Voyeur Power After getting attention for its statistics on viewer reaction to the Super Bowl's halftime show, TiVo teams with Nielsen to market information to the television industry. |
The Motley Fool
April 20, 2004
Steven Mallas |
Fox's Summer Job Fox intends to debut new programs in the summer... that's a great idea for all the networks. |
The Motley Fool
May 16, 2005
Brian Gorman |
NBC: Praying for Ratings NBC is embracing religious-themed programming to help its ratings slump. The benefits are less than clear. |
The Motley Fool
July 10, 2007
Anders Bylund |
New Fox President Has an Eye for Quality Quality over quantity may become the new mantra at Fox. What, no more reality shows? |
The Motley Fool
April 29, 2008
Anders Bylund |
"American Idol" Needs Your Help Following a dip in viewership, News Corp.'s Fox TV network sends out a survey to figure out what's wrong with this year's American Idol. |
The Motley Fool
January 25, 2006
W.D. Crotty |
TV's Wedding Announcement UPN and the WB will put their best programs forward in a combined network come fall. But ultimately, the big winner could be CBS. Investors, take note. |
The Motley Fool
September 30, 2004
Brian Gorman |
NBC's Non-News The network needs more than publicity stunts to keep its status as a leader. |
The Motley Fool
November 30, 2005
Steven Mallas |
ABC Prolonging the Magic The Disney unit continues to do well in the ratings. Will it last? Investors must remain patient here. This is what long-term investing is all about. |
Home Theater
November 5, 2009
Mark Fleischmann |
Despite DVR, Viewers Still Spud-like Far from sapping ratings, recorders have become hit makers. |
The Motley Fool
April 5, 2006
Alyce Lomax |
NBC Tries Speed Ads Advertising disruption is well under way as NBC Universal attempts to see whether a shorter commercial break will retain viewers' attention better. |
CFO
June 1, 2008
Yasmin Ghahremani |
Why Do They Buy? New technology can help marketers understand a bit more about what makes consumers open their wallets, but advertising remains a black art. |
The Motley Fool
November 4, 2004
Steven Mallas |
Fox's Earnings Trot The media company's first-quarter earnings scoot along. |
The Motley Fool
February 14, 2005
Bill Mann |
How CNBC Can Reverse the Tide Perhaps CNBC's new management should go for less glitz and more relevance to bring back viewers. |
Home Theater
March 20, 2008 |
Net Viewing of Full TV Shows Rises Internet users have progressed beyond quick youtube clips to widespread viewing of full-length network television shows, according to a new study. |
The Motley Fool
August 7, 2006
Alyce Lomax |
Challenges Ahead for CBS As its industry changes, CBS struggles with flat ad revenues. Companies like CBS are more intriguing as examples of the shifting industry landscape than as compelling long-term investments, despite their dividend payments and other fiscal perks. |
The Motley Fool
June 3, 2010
Anders Bylund |
Stay Away From This IPO Nielsen must find new ways to make money, because the old one is going kaput. |
CRM
December 1, 2007
Jessica Tsai |
Prime Time for Streaming TV National networks are distributing TV online to increase consumer touch points, but what does that mean for network affiliates? |
BusinessWeek
November 21, 2005
Kiley & Lowry |
The End Of TV (As You Know It) In an era of on-demand entertainment, Big Media is eager to give viewers the content they want. But who will pay for it? |
The Motley Fool
July 31, 2006
Alyce Lomax |
TiVo ARMs Itself With its new unit to measure audience movement, TiVo's on the offensive. This stock is still risky, but things are definitely looking much better than they did at the start of this year. |
The Motley Fool
October 6, 2008
Rick Aristotle Munarriz |
Watch Tina Fey Save General Electric If one impersonation can save a company, we've hit desperate times. |
The Motley Fool
April 24, 2006
Alyce Lomax |
ABC to Viewers: Get "Lost" Will an interactive promotion for the series be as smart, creative, and thought-provoking as the show that inspired it, full of similar twists, turns, and symbology? Let's just hope we don't end up stranded amid an ocean of ads. |
BusinessWeek
October 29, 2009
Helm & Grover |
Don't Touch That Dial Networks are creating ads -- with their stars and sets -- to keep viewers tuned in. |
The Motley Fool
November 18, 2004
Rich Duprey |
TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers. |
