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Search Engine Watch
July 29, 2004
Jessie Stricchiola |
Lost Per Click: Search Advertising & Click Fraud Click fraud, the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing the advertiser to pay for the click, is emerging as an important concern for search engine marketers.   |
Search Engine Watch
May 4, 2009
Ron Jones |
Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe. |
Inc.
August 2005
Adam L. Penenberg |
So Many Clicks, So Few Sales Pay-per-click advertising seems like a dream. But up to 35% of all the clicks you pay for may be fraudulent. |
Search Engine Watch
October 28, 2010
Melissa Mackey |
Click Fraud Rising - Should You Be Concerned? Lost revenue from click fraud can be minimized. Here's what search advertisers can do to avoid wasting budget. |
Wired
January 2006
Charles C. Mann |
How Click Fraud Could Swallow the Internet Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy. |
PC Magazine
August 31, 2005
David Murphy |
Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers. |
Entrepreneur
March 2004
Catherine Seda |
Clicking Away Pay-per-click fraud may be taking the bang out of your advertising buck. |
Search Engine Watch
September 18, 2009
Marc Poirier |
Click Fraud Not Dead Yet The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks. |
InternetNews
April 14, 2006
Susan Kuchinskas |
A Head Above the Clickfraud Tide Estimates vary, but it's clear there's a surge of bad clicks in paid search. |
Search Engine Watch
March 1, 2007
Kevin Newcomb |
Google Offers More Click Fraud Data The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google. |
The Motley Fool
April 25, 2006
Rick Aristotle Munarriz |
Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
InternetNews
May 6, 2005
Sean Michael Kerner |
SES: Web Analytics Key To Search Success Experts contend that Web analytics are the key to ensuring online success as well as helping to prevent online fraud. |
Search Engine Watch
January 4, 2007
Kevin Newcomb |
It's Time to See What's In the PPC Sausage Optiem's Jeffrey Rohrs has penned a "sausage manifesto," asserting that advertisers' click fraud concerns should be addressed as a customer service and disclosure issue as much as one of technology. |
Entrepreneur
December 2005
Melissa Campanelli |
Get Your Clicks Click fraud may be a larger problem than you think. Learn how to it before it drains your ad budget. |
InternetNews
March 23, 2007
Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry. |
Search Engine Watch
March 22, 2007
Kevin Newcomb |
Yahoo Steps Up Click Fraud Efforts A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues. |
The Motley Fool
March 9, 2006
Rick Aristotle Munarriz |
Google Clicks to Fix Click fraud casts a dark cloud over the fast-growing realm of online advertising. |
CRM
June 1, 2006
Jessica Sebor |
How Many Clicks Does a Click Fraud Make? As invalid click percentage projections oscillate, it is important for advertisers to stay focused on fraud identification and filtration. |
InternetNews
August 3, 2009
Michelle Megna |
Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud. |
InternetNews
June 29, 2006
Nicholas Carlson |
Yahoo Settles Click Fraud Case Yahoo today announced a $4.95 million click fraud settlement with Checkmate Strategic Group, months after search rival Google settled its own lawsuit for $90 million. |
InternetNews
August 17, 2007
Nicholas Carlson |
Google Opens Click-Fraud Resource Center Remember when Google CEO Eric Schmidt said click fraud wasn't really a problem? Its new resource center says otherwise. |
InternetNews
May 22, 2007
David Needle |
Report: Click Fraud on Sophisticated Rise Fair Isaac's preliminary results, disputed by Google, indicates click fraud in pay-per-click advertising may be as high as 15 percent. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture... |
Search Engine Watch
April 24, 2008
David Szetela |
The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am Google's being sued for tricking advertisers into advertising on its content network - but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing? |
Search Engine Watch
December 19, 2010
Dan Yomtobian |
Click Fraud: What Is Your Ad Network Doing About It? Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it. |
The Motley Fool
June 5, 2007
Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. |
BusinessWeek
October 2, 2006
Brian Grow et al. |
Click Fraud What marketers should know about the "dark side" of online advertising. |
Search Engine Watch
February 23, 2005
Grant Crowell |
Search Engines and Legal Issues A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options? |
Search Engine Watch
January 30, 2009
Frank Watson |
Battling Click Fraud is Important for All Involved Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. |
Entrepreneur
May 2007
Catherine Seda |
Not So Fast . . . Don't just throw more money at pay-per-click - make it work for you. |
InternetNews
July 19, 2006
Nicholas Carlson |
Click Fraud And Google's Context A click-fraud activist believes that recent comments by Google CEO Eric Schmidt about solving click fraud by ignoring it, though apparently taken out of context, still belie an intrinsic problem. |
Search Engine Watch
July 15, 2005
Chris Sherman |
Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. |
Search Engine Watch
September 28, 2006
Catherine Seda |
Search Arbitrage: Good or Evil? With a bit of creativity, you can use arbitrage to profit from price differences in search engine advertising programs. |
Entrepreneur
June 2004
Catherine Seda |
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it. |
InternetNews
August 3, 2006
Nicholas Carlson |
Search Giants Gang Up on Click Fraud Competition in the search space goes to the back burner as Google, Microsoft and Yahoo vow to fight click fraud. |
Search Engine Watch
May 19, 2008
David Szetela |
Placement-Targeted Campaigns: Taming the Beast Having trouble with Google AdWords placement-targeted campaigns? Learn the secrets of getting those stalled campaigns off the ground, churning out conversions like the best search campaigns. |
InternetNews
June 16, 2009
Michelle Megna |
Microsoft Takes a Swing at Click Fraud in Search Microsoft targets alleged fraudsters after an 18-month-long investigation that involved auto insurance, World of Warcraft and a problem endemic in the paid listings space. |
The Motley Fool
March 24, 2005
Rick Aristotle Munarriz |
Google's Potentially Fatal Flaw Even the world's most valuable dot-com can be one misstep away from falling out of favor. |
Search Engine Watch
October 7, 2004
Catherine Seda |
Contextual Ads: Vital to a Search Marketing Campaign? Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs. |
InternetNews
March 9, 2006
Clint Boulton |
Gift Shop Takes Google For $90M Google is close to settling a click fraud case to the tune of $90 million, according to an attorney for the search giant. |
Entrepreneur
January 2007
Catherine Seda |
War of the Words Pay-per-click arbitrage could be driving up the cost of your keywords. |
The Motley Fool
July 18, 2005
Rick Aristotle Munarriz |
Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention. |
The Motley Fool
March 21, 2007
Seth Jayson |
Quick Take: Google Dragged Toward Honesty The "innovation leader" finally offers a less profitable, more accurate ad model. |
HBS Working Knowledge
March 24, 2008
Martha Lagace |
Reducing Risk with Online Advertising In this Q&A, HBS professor Ben Edelman, who designs electronic markets, explains how contract terms can be managed to both reduce advertisers' risks of being defrauded and reward good suppliers. |
InternetNews
June 23, 2006
Brian Livingston |
Click Forensics Aims to End Click Fraud The spread of click fraud could cause long-term damage to search-engine advertising. One company has created a fraud detection network it hopes will restore faith in the system. |
Search Engine Watch
November 24, 2003
Chris Sherman |
Overture & Google Unveil New Advertiser Tools Overture's new Marketing Console is a performance marketing tool, while Google's Auto-Optimization feature automatically optimizes advertiser campaigns. |
The Motley Fool
August 18, 2005
Rick Aristotle Munarriz |
Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
Search Engine Watch
September 2, 2004
Danny Sullivan |
Overture Shifting To Default Broad Match Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch. |
