Similar Articles

Browse Main Topics:

Business
Computers & Electronics
Education & Reference
Entertainment & Leisure
Family & Home
Finance & Investment
Health
Internet
Pets & Animals
Science & Technology
Society, Politics & Culture
Sports & Recreation

Similar Articles

InternetNews February 26, 2007 Nicholas Carlson	Yahoo's Panama Panning Out...So Far A new study says the system designed to ratchet up click-through rates for sponsored ads is working.
Search Engine Watch March 1, 2007 Kevin Newcomb	Google Offers More Click Fraud Data The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google.
InternetNews August 2, 2005 Susan Kuchinskas	Dogpile: Search Engines Don't Have Much in Common Users of the meta-search service can now see results from MSN Search in addition to results from Google, Yahoo, Ask Jeeves and MSN Search. As part of its announcement, Dogpile demonstrated the diversity of results across the engines.
InternetNews April 30, 2004 Robyn Greenspan	Searching for Balance Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results.
Entrepreneur June 2006 Catherine Seda	Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.
Search Engine Watch October 6, 2008 David Szetela	Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance.
BusinessWeek October 2, 2006 Ben Elgin	Click Fraud's Next Frontier If you place an advertisement on Google or Yahoo!, and you're paying the search giants each time somebody clicks, it would be nice to know that the clicker is a human being who might actually purchase your product. Unfortunately, there are no such assurances.
InternetNews November 10, 2005 Susan Kuchinskas	Google Personalization Out of The Gate Google flipped the switch on Google Personalized Search on Thursday, turning it on for all users when they create a new Google account.
Search Engine Watch October 15, 2009 Jason Tabeling	Google Bid Simulator: A Step Toward Efficiency, Volume While some data in Google's new tool isn't available for all keywords, it's still a must-have for search marketers making bid management decisions.
PC World July 2005 Laurianne McLaughlin	New Search Stars What's the trend in Web search? Newcomers and search giants cook up specialty services that get you information faster than ever.
InternetNews March 9, 2006 Clint Boulton	Gift Shop Takes Google For $90M Google is close to settling a click fraud case to the tune of $90 million, according to an attorney for the search giant.
Search Engine Watch May 4, 2009 Ron Jones	Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.
PC Magazine August 31, 2005 David Murphy	Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers.
Wired January 2006 Charles C. Mann	How Click Fraud Could Swallow the Internet Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy.
InternetNews August 3, 2006 Nicholas Carlson	Search Giants Gang Up on Click Fraud Competition in the search space goes to the back burner as Google, Microsoft and Yahoo vow to fight click fraud.
Search Engine Watch August 20, 2008 Kevin Ryan	The Beginning of the End? Or the End of the Beginning? In the end, searches are still up; search revenues are still strong; and the sky isn't falling. Universal or blended search means lower click volume. The data's right. But why?
Search Engine Watch August 5, 2002 Danny Sullivan	LookSmart Extends Credits LookSmart is extending the period of credit given to those who failed to activate LookListings Small Business accounts.
InternetNews April 14, 2006 Susan Kuchinskas	A Head Above the Clickfraud Tide Estimates vary, but it's clear there's a surge of bad clicks in paid search.
InternetNews March 11, 2008 Kenneth Corbin	Google, Paid Clicks And The Economy Emphasizing conversions over clicks, Google executives outline the changing ad landscape in search, display and social networking.
Inc. August 2005 Adam L. Penenberg	So Many Clicks, So Few Sales Pay-per-click advertising seems like a dream. But up to 35% of all the clicks you pay for may be fraudulent.
Entrepreneur January 2007 Catherine Seda	War of the Words Pay-per-click arbitrage could be driving up the cost of your keywords.
Search Engine Watch September 18, 2009 Marc Poirier	Click Fraud Not Dead Yet The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks.
The Motley Fool April 25, 2006 Rick Aristotle Munarriz	Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys.
Entrepreneur March 2004 Catherine Seda	Clicking Away Pay-per-click fraud may be taking the bang out of your advertising buck.
Entrepreneur May 2007 Catherine Seda	Not So Fast . . . Don't just throw more money at pay-per-click - make it work for you.
Search Engine Watch March 4, 2002 Danny Sullivan	Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look...
InternetNews January 31, 2007 Erin Joyce	Google Shows Why It Leads The Pack Google's profit almost tripled amid soaring revenues in the fourth quarter.
The Motley Fool September 27, 2007 Rick Aristotle Munarriz	Google's Got Answers.com Online reference site Answers.com extends its contract with Google to fill its website with relevant Google AdWords text ads. The deal sent Answers shares soaring.
BusinessWeek October 2, 2006 Elgin & Grow	Taking The Search Engines To Court Under pressure from advertisers, Google Inc. and Yahoo! Inc. are adjusting the way they deal with click fraud. Several lawsuits filed on behalf of hundreds of advertisers have helped fuel the modest changes.
InternetNews January 14, 2005 Sean Michael Kerner	Search Ads Reap Big Rewards Doubleclick reports that search advertising revenues grew by more than 300 percent in the third quarter.
BusinessWeek May 8, 2006 Elgin & Greene	The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut.
InternetNews July 19, 2006 Nicholas Carlson	Click Fraud And Google's Context A click-fraud activist believes that recent comments by Google CEO Eric Schmidt about solving click fraud by ignoring it, though apparently taken out of context, still belie an intrinsic problem.
Search Engine Watch July 6, 1999	Google Goes Forward While I've considered Google a "major player" in the search space for some time, the deal with Netscape gives it a mass audience for the first time, along with its first business deal.
CRM June 1, 2006 Jessica Sebor	How Many Clicks Does a Click Fraud Make? As invalid click percentage projections oscillate, it is important for advertisers to stay focused on fraud identification and filtration.
The Motley Fool June 30, 2008 Alyce Lomax	Fool Blog: Dear Gmail ... They're great and useful, but where's the money, Google? How can Gmail's bizarre pitches generate any ad clicks at all? Gmail's weird, off-base ads make me think that investors shouldn't assume Google is perfect.
InternetNews October 10, 2006 Nicholas Carlson	How Does Google Get a $1.65B Return? Can Google earn a full return on its investment with sponsored search results in YouTube's video search engine?
Search Engine Watch December 10, 2009 Jason Tabeling	How Will Mobile Search Impact Your Paid Campaigns? Monitoring search volume data is key to determine how to best optimize your PPC campaigns.
Inc. March 2006 Darren Dahl	Why Pay for Ads That Don't Work? A host of technology entrepreneurs believe they have a better answer to pay-per-click ads on the Internet.
The Motley Fool March 28, 2008 Rick Aristotle Munarriz	Is Google Over? Flattish growth at Google through the first two months does not bode well.
Search Engine Watch July 28, 2010 Kevin Gibbons	7 Golden Rules for Paid Search Copy Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks.
InternetNews July 28, 2006 Clint Boulton	Green Lights For Google's Click Fraud Settlement Advertisers claimed the search engine power defrauded them. Did Google get off easy?
The Motley Fool January 24, 2005 Seth Jayson	Info, Promo, or Don't Know? A recent study suggests that Internet users don't know when they're on the catching end of a sales pitch.
Search Engine Watch March 7, 2011 Eli Goodman	Q&A Search: Who, What, Where, When, Why & How Each of these question search terms tell their own story. A look at why the consumer experience on your website, and the ensuing return visitation if satisfied, is so important in the Q&A space.
The Motley Fool January 11, 2007 Rick Aristotle Munarriz	When in Doubt, Google It One more company falls under Google's spell. MIVA announced that it was turning to Google to help beef up its paid-search business. Investors, take note.
Search Engine Watch February 19, 2010 Michael Boland	Mobile PPCall Simplified: A Conversation with Google Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks?
InternetNews May 22, 2007 David Needle	Report: Click Fraud on Sophisticated Rise Fair Isaac's preliminary results, disputed by Google, indicates click fraud in pay-per-click advertising may be as high as 15 percent.
InternetNews June 29, 2005 Susan Kuchinskas	With Google, It's Personal Google introduced Personalized Search, a search enhancement that gives users more of what they want by paying attention to what they wanted before.
The Motley Fool December 14, 2006 Tom Taulli	Searching for Big Blue IBM is moving aggressively into the software space.
The Motley Fool January 23, 2009 Tim Beyers	Google Gores the Bear Google is focused on revenue and profits, and produced plenty of both in the fourth quarter.
The Motley Fool September 3, 2004 Rick Aristotle Munarriz	Google's Common AdSense Google has so many sponsors bidding for clicks on paid search results that the company has been quick to launch its own Gmail email service and win the hearts of mainstream website publishers with its AdSense program.