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InternetNews August 17, 2007 Nicholas Carlson	Google Opens Click-Fraud Resource Center Remember when Google CEO Eric Schmidt said click fraud wasn't really a problem? Its new resource center says otherwise.
Search Engine Watch March 1, 2007 Kevin Newcomb	Google Offers More Click Fraud Data The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google.
The Motley Fool March 9, 2006 Rick Aristotle Munarriz	Google Clicks to Fix Click fraud casts a dark cloud over the fast-growing realm of online advertising.
InternetNews August 3, 2006 Nicholas Carlson	Search Giants Gang Up on Click Fraud Competition in the search space goes to the back burner as Google, Microsoft and Yahoo vow to fight click fraud.
Search Engine Watch September 18, 2009 Marc Poirier	Click Fraud Not Dead Yet The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks.
CRM June 1, 2006 Jessica Sebor	How Many Clicks Does a Click Fraud Make? As invalid click percentage projections oscillate, it is important for advertisers to stay focused on fraud identification and filtration.
InternetNews April 14, 2006 Susan Kuchinskas	A Head Above the Clickfraud Tide Estimates vary, but it's clear there's a surge of bad clicks in paid search.
Search Engine Watch May 4, 2009 Ron Jones	Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.
Search Engine Watch October 28, 2010 Melissa Mackey	Click Fraud Rising - Should You Be Concerned? Lost revenue from click fraud can be minimized. Here's what search advertisers can do to avoid wasting budget.
InternetNews June 21, 2005 Susan Kuchinskas	Google Moving Forward on Payment System Google CEO Eric Schmidt confirmed that Google is developing an online payment system.
InternetNews March 9, 2006 Clint Boulton	Gift Shop Takes Google For $90M Google is close to settling a click fraud case to the tune of $90 million, according to an attorney for the search giant.
Search Engine Watch March 22, 2007 Kevin Newcomb	Yahoo Steps Up Click Fraud Efforts A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues.
InternetNews April 17, 2007 David Needle	Google CEO Downplays DoubleClick Buy CEO Eric Schmidt says antitrust concerns over the company's DoubleClick bid are wrong.
InternetNews June 29, 2006 Nicholas Carlson	Yahoo Settles Click Fraud Case Yahoo today announced a $4.95 million click fraud settlement with Checkmate Strategic Group, months after search rival Google settled its own lawsuit for $90 million.
The Motley Fool March 21, 2007 Seth Jayson	Quick Take: Google Dragged Toward Honesty The "innovation leader" finally offers a less profitable, more accurate ad model.
Search Engine Watch August 22, 2006 Andrew Goodman	Google CEO Maps Missions, Stays on Message Put Google CEO Eric Schmidt on stage with SEW's Danny Sullivan and you get an entertaining and enlightening glimpse into the soul of the world's favorite search machine.
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
The Motley Fool April 25, 2006 Rick Aristotle Munarriz	Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys.
InternetNews May 22, 2007 David Needle	Report: Click Fraud on Sophisticated Rise Fair Isaac's preliminary results, disputed by Google, indicates click fraud in pay-per-click advertising may be as high as 15 percent.
InternetNews August 9, 2006 David Needle	Schmidt: Google Closer to The Perfect Answer Google CEO CEO Eric Schmidt covers a range of issues affecting Google and the Internet at industry trade show.
Search Engine Watch July 29, 2004 Jessie Stricchiola	Lost Per Click: Search Advertising & Click Fraud Click fraud, the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing the advertiser to pay for the click, is emerging as an important concern for search engine marketers.
InternetNews June 1, 2006 Nicholas Carlson	Does Google Expect Quick Cash from Dell Deal? Or was the move meant to add long-term protection against Microsoft?
Wired January 2006 Charles C. Mann	How Click Fraud Could Swallow the Internet Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy.
Search Engine Watch May 10, 2005 Grant Crowell	Click Fraud: A Legal Look Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue?
Search Engine Watch January 30, 2009 Frank Watson	Battling Click Fraud is Important for All Involved Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact.
InternetNews July 21, 2005 Susan Kuchinskas	Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers.
The Motley Fool April 3, 2006 Stephen Ellis	Google's Not Worth $109 Billion The search giant is priced to perfection. The market, unable to value its disruptive potential, has overestimated the shares' worth, and with no room for error, numerous issues threaten to derail Google's ascent.
Search Engine Watch January 4, 2007 Kevin Newcomb	It's Time to See What's In the PPC Sausage Optiem's Jeffrey Rohrs has penned a "sausage manifesto," asserting that advertisers' click fraud concerns should be addressed as a customer service and disclosure issue as much as one of technology.
Entrepreneur December 2005 Melissa Campanelli	Get Your Clicks Click fraud may be a larger problem than you think. Learn how to it before it drains your ad budget.
InternetNews August 7, 2006 Nicholas Carlson	Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network.
InternetNews July 20, 2006 Nicholas Carlson	Google Finds Bigger Profits With AdSense Adsense was among the standouts for Google's stellar earnings results that more than met expectations.
PC Magazine August 31, 2005 David Murphy	Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers.
Search Engine Watch August 23, 2006 Andrew Goodman	CEO Schmidt: Many People are Very Happy with Google Search Part two of coverage of Danny Sullivan's SES keynote conversation with Google chief executive Eric Schmidt.
InternetNews July 28, 2006 Clint Boulton	Green Lights For Google's Click Fraud Settlement Advertisers claimed the search engine power defrauded them. Did Google get off easy?
InternetNews October 10, 2006 Nicholas Carlson	How Does Google Get a $1.65B Return? Can Google earn a full return on its investment with sponsored search results in YouTube's video search engine?
InternetNews October 16, 2008 Kenneth Corbin	Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations.
InternetNews May 12, 2006 Nicholas Carlson	Google Sued Over Click Fraud, Again Lead plaintiff Joseph Kinney and other Internet advertisers had their lawyers sue to block the $90 million settlement Google reached in a click fraud case in March.
Search Engine Watch June 29, 2006 Chris Sherman	Google Launches Checkout, not the Rumored GBuy Checkout isn't the rumored PayPal killer, but it does offer some compelling features for both merchants and online shoppers alike.
InternetNews January 31, 2007 Erin Joyce	Google Shows Why It Leads The Pack Google's profit almost tripled amid soaring revenues in the fourth quarter.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
The Motley Fool July 29, 2006 Rick Aristotle Munarriz	A Fool Looks Back Click fraud and flick frauds played more than bit parts in this week's Wall Street flick: Cleaning up Google's Act... Supply and Video on Demand...
BusinessWeek October 2, 2006 Elgin & Grow	Taking The Search Engines To Court Under pressure from advertisers, Google Inc. and Yahoo! Inc. are adjusting the way they deal with click fraud. Several lawsuits filed on behalf of hundreds of advertisers have helped fuel the modest changes.
BusinessWeek October 2, 2006 Brian Grow et al.	Click Fraud What marketers should know about the "dark side" of online advertising.
BusinessWeek September 29, 2003	Eric Schmidt, Google It took an upstart like Google to help show the Net's leaders how to make money by linking ads to search results.
The Motley Fool June 23, 2005 Rick Aristotle Munarriz	Google's Payday Is Coming Google may not be gunning for eBay, but that doesn't mean PayPal is safe from friendly fire.
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
BusinessWeek October 24, 2005 Jon Fine	Hard Questions From Google What's the right amount to spend for advertising on the Internet?
The Motley Fool May 26, 2006 Stephen Ellis	Google Is NOT Worth Every Penny Can Google deliver market-beating returns going forward with a hefty enterprise valuation of $105 billion dragging it down? Perhaps not.
InternetNews April 19, 2007 Michael Hickins	Google 'Ecstatic' Over Earnings Some of Google's moves may seem far afield, but according to CEO Eric Schmidt, it all comes back to supporting its core ad-selling business.