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Search Engine Watch May 23, 2001 Danny Sullivan |
Meta Search Or Meta Ads? A review of meta search services shows that some are providing results where more than half of their listings are paid links. A guide to what's paid, what's not and how to get the most from your meta search service... |
ONLINE May 2000 Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this.... |
Search Engine Watch October 1, 2002 Danny Sullivan |
Death Of A Meta Tag Now supported by only one major crawler-based search engine -- Inktomi -- the value of adding meta keywords tags to pages seems little worth the time. |
Search Engine Watch December 4, 2000 Danny Sullivan |
AltaVista Latest To Carry GoTo Paid Listings AltaVista has become the latest in a string of search engines to carry paid listings provided by GoTo.com... |
Search Engine Watch June 13, 2008 Chris Boggs |
SEO Baseline: U.S. Presidential Election 2008 Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective. |
Search Engine Watch October 2, 2001 Danny Sullivan |
Surplus Of Search Engine Marketing Reports Three different publications released recently cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness... |
Search Engine Watch August 2, 2001 Danny Sullivan |
Search Engine Marketing Finally Getting Respect To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages... |
Search Engine Watch December 5, 2002 Danny Sullivan |
Revisiting Meta Tags Follow up to October 2002 article about the demise of the meta keywords tag. |
Search Engine Watch February 6, 2001 Danny Sullivan |
The End For Search Engines? The impending closure of Go only underscores the dramatic changes that have been taking place among the major search engines. Money is tight; new revenue is being sought anywhere, and no one seems guaranteed a future. Will your favorite search engine be around tomorrow? |
Search Engine Watch April 2, 2001 Danny Sullivan |
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... |
Entrepreneur August 2004 Catherine Seda |
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization. |
Search Engine Watch December 22, 2008 Ron Jones |
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO. |
Search Engine Watch September 4, 2000 Danny Sullivan |
Monetizing The Search Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. |
Search Engine Watch April 2, 2001 Danny Sullivan |
Time For The Search Dividend? We may be seeing the beginning of a search dividend coming to searchers, now that several of the major search engines are maturing their new business models... |
Science News March 15, 2008 Julie J. Rehmeyer |
Spoil-Proofing Elections The only way to ensure that the person the voters prefer walks away the winner, mathematicians say, is to fundamentally change voting procedures. |
Search Engine Watch March 5, 2001 Danny Sullivan |
GoTo Increases Prices, Appears At iWon The days of 1 cent clicks at GoTo's US service are gone, made extinct by a price increase put into place on March 1, which raised the minimum bid to 5 cents. GoTo advertisers learned of the changes in an email sent to them on the day the price changes took effect... |
BusinessWeek March 17, 2011 Jonathan D. Salant |
The Republican Money Primary Begins Republican Presidential hopefuls haven't declared their candidacies, but the competition for top fundraisers, known as bundlers, has begun. |
BusinessWeek June 4, 2007 Richard S. Dunham |
Execs On The Sidelines With no clear front-runner, few bosses are betting on GOP hopefuls. |
Reason June 2000 Nick Gillespie |
Albert Agonistes What Gore's winning storyline tells us about politicians |
InternetNews September 5, 2008 Kenneth Corbin |
Obama up in Web Spend; McCain Surges in Video New analysis profiles two candidates' online ad campaigns, finding Obama more invested in the Web, though McCain might be reaching the voters who count. |
Reason May 2007 David Weigel |
More Money, No Problem The death of taxpayer-financed campaigns: Taking the money out of campaigns is supposed to clean up politics; the fact that 2008 might become the first $1 billon presidential campaign is considered a sign of a broken democracy. |
Search Engine Watch August 2, 1999 |
Search Engine Coverage Study Published In 1998, a landmark study published in Science magazine found that search engines fell well-short of listing everything on the web. Last month, a repeat to this study was published. Once again, search engines were found to contain only a small percentage of the web pages available. |
Search Engine Watch March 4, 2003 Danny Sullivan |
Where Are They Now? Search Engines We've Known & Loved Looks at early search engines that have died, those that have been transformed and how the new players that are no longer so young are doing. |
Search Engine Watch February 4, 2002 Danny Sullivan |
Lawsuit Over Paid Placements To Define Search Engines A new chapter in search engine law was opened last week, when Mark Nutritionals filed lawsuits seeking $440 million in damages for alleged trademark infringement and unfair competition against AltaVista, FindWhat, Kanoodle and Overture... |
PC World September 1, 2000 Kim Zetter & Harry McCracken |
How to Stop Searching and Start Finding Tired of wading through useless search-engine results? We test 20 engines to pinpoint the ones that really deliver the goods.... |
AskMen.com January 31, 2001 Justin Becker |
How To: Use Search Engines Well, no need to feel lost anymore -- here is a map of which search engines I highly recommend, and which ones to use for specific searches. And since information is power, you'll feel like king of the world in no time... |
Chemistry World October 2008 Rebecca Trager |
The winning chemistry As the US prepares for its presidential election, the author looks at where each candidate stands on science |
Search Engine Watch September 4, 2000 Danny Sullivan |
GoTo Redevelops, Reaches Out In addition to rolling out major changes to its site, GoTo has also been establishing new deals to distribute its results through other sites. The moves are designed to take GoTo from being only a paid placement search engine to a source of paid listings that powers other search engines. |
Fast Company June 1, 2007 Danielle Sacks |
Fast Talk: The Selling of a President: John McCain's Pacemaker Russ Schriefer, credited as one of George W. Bush's main image makers, is part of the five-member advertising team who will be writing and scripting all of John McCain's campaign ads. |
Search Engine Watch July 17, 2001 Danny Sullivan |
Consumer Group Asks FTC To Investigate Search Ads Is it deceptive advertising to include paid listings in your search results and not clearly label them as ads? A group backed by consumer advocate Ralph Nader believes so, and it's asking the US Federal Trade Commission to take action against seven major search companies... |
Searcher October 2001 Gary Price |
Web Search Engines FAQs: Questions, Answers, and Issues The Web search world changes on what sometimes seems like an hourly basis. What follows are a few selected tips and resources for some of the most well-known of engines... |
ONLINE May/Jun 2002 Greg R. Notess |
Dead Search Engines There have been major and significant changes in the search engine industry over the past few years, with surprising announcements almost every month. While most of the search engines' domains remain active, the actual state of the search engines is quite different... |
Salon.com August 2, 2000 Anthony York |
McCain gives it up In a strangely subdued speech, the Arizona senator tries to talk up George W. Bush. |
Knowledge@Wharton |
A Search for Google's Success Turns Up Two Words: Trust and Technology With a combination of top-quality search service and high credibility among users, Google offers some valuable business lessons - not just for search engines but for other types of Internet services as well... |
Salon.com October 21, 2000 Jake Tapper |
McCain's awkward embrace of Bush Preparing to stump for the Texas governor, he becomes sick to his stomach -- as do some of his supporters... |
Search Engine Watch October 16, 2007 Greg Jarboe |
Search About to Upset the Political Applecart Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off. Here are some usage stats. |
Reason November 2000 Nick Gillespie |
Being Al Gore The "Real" Appeal of The Kiss... |
Search Engine Watch July 2, 2001 Danny Sullivan |
The Evolution Of Paid Inclusion Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines... |
Search Engine Watch December 29, 2008 Ron Jones |
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so. |
AskMen.com Jeff Stone |
Career Lessons From George W. Bush In Bush's new book, he candidly admits to things he wishes he could do over. By taking action, fostering a competent image and holding onto your principles, you can learn from his reflection on his own mistakes -- and avoid them in your own life. |
Search Engine Watch November 3, 2000 Danny Sullivan |
Submitting For Free Now that all of LookSmart's major partners are offering the paid LookSmart Express Submit program on their own Add URL pages, a number of people believe that they must also pay a fee to be listed in the non LookSmart-powered portions of these search engines... |
Search Engine Watch April 4, 2000 |
Search Satisfaction And Behavior Results Released Every three months, some users at the major search engines are selected randomly by NPD and asked about their visits. The results are fascinating, but they've not been available to the general public until now.
The survey is funded and conducted on behalf of the major search engines, and the results have been used for their own internal purposes.... |
Search Engine Watch April 2, 2001 Danny Sullivan |
Excite Gets Search Refinement Feature, Paid Listings Coming Excite's new "Zoom In" search refinement feature debuted on the site last month, and the service will be gaining paid listings later this month... |
Reason January 2009 Matt Welch |
Obama's Numbers The president-elect has promised to make his math add up. Therein lies a glimmer of possibility. |
Search Engine Watch September 22, 2005 Chris Sherman |
Myriad Search: Meta Search Your Way A new meta search engine lets Internet marketers and others compare results from the four top web search engines, and tweak their relative importance in a cutomized result set. |
Search Engine Watch June 4, 2001 Danny Sullivan |
Can Portals Resist The Dark Side? The battle now raging over profits in the search space may not be as dramatic as Star Wars, but there's definitely an element of the Dark Side as two more search engines -- iWon and Canada.com -- have shifted over to using paid placement listings. Will other search engines follow? |
Search Engine Watch January 2, 2008 Herndon Hasty |
SEO for President The sites of major candidates and minor players on both sides of the aisle show glaring holes in search strategy. |
Search Engine Watch December 4, 2003 Greg Jarboe |
Meta Search Engines are Back It's been a busy year for the major meta search engines, with a number of notable developments that have restored their usefulness as worthy search tools. |
Search Engine Watch March 5, 2001 Danny Sullivan |
Being Search Boxed To Death General purpose search engines often can do many different jobs. Nevertheless, your results might be better if you turn to a vertical tool. This may be the year that the general purpose search engines finally figure out a way to get the right vertical tools into the hands of their users... |
Search Engine Watch May 3, 2000 |
Movement In Meta Search Meta search engine ProFusion was acquired by search utility maker Intelliseek in April, making it the third major meta search engine to be gobbled up in recent months. |