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Search Engine Watch
December 29, 2008
Ron Jones |
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so.   |
Search Engine Watch
August 11, 2009
Eric Enge |
The 60 Minute SEO Site Audit Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less. |
Search Engine Watch
December 22, 2008
Ron Jones |
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO. |
Search Engine Watch
June 13, 2008
Chris Boggs |
SEO Baseline: U.S. Presidential Election 2008 Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective. |
AFP eWire
October 20, 2008
Lynch & Habig |
Online Fundraising: Is Your Website Google-friendly? If you're trying to figure out what sure-fire steps you can take to bolster your fundraising efforts in the coming weeks and months, have you considered search engine optimization? |
Search Engine Watch
October 16, 2007
Greg Jarboe |
Search About to Upset the Political Applecart Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off. Here are some usage stats. |
Search Engine Watch
November 4, 2008
Mark Jackson |
SEO Site Review: Custom Creations, Unlimited The author performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little things. |
Information Today
February 2008
Michael Baumann |
The Wired Bunch: Ranking the E-Candidates Ratings of the 13 remaining major party candidates on how well they're using the web to campaign and how each of them might affect the internet from the White House. |
Search Engine Watch
January 27, 2009
Mark Jackson |
SEO Web Site Review: Water Filter Corner This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success. |
InternetNews
December 27, 2007
Nicholas Carlson |
Political Web: A Promise Not Yet Fulfilled Wasn't the Internet supposed to reshape politics? A look at how the presidential candidates used the Web in 2007, and what they plan for the future. |
Search Engine Watch
September 13, 2010
Josh McCoy |
Don't Let Small Disconnects Lead to SEO Disaster When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders. |
Search Engine Watch
September 23, 2008
Mark Jackson |
Who Audits the Auditor? There are some individuals and companies who will provide SEO audits. But some of these folks look at this as an opportunity for them to earn new business or referral checks. |
Search Engine Watch
May 10, 2006
Anne Kennedy |
Curbing SEOs Who've Gone Wild When it comes to optimizing your website for search engines, when is "enough" enough? And why is overoptimization a problem? |
Entrepreneur
February 2010
Erin Weinger |
What You Don't Know About SEO It's essential to understand SEO before you spend thousands hiring consultants you may not even need. |
Search Engine Watch
September 24, 2008
Eric Enge |
Use Care When Choosing an SEO Agency It's important to beware of instant SEO experts who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on your own without validating that it's the right course of action. |
InternetNews
September 5, 2008
Kenneth Corbin |
Obama up in Web Spend; McCain Surges in Video New analysis profiles two candidates' online ad campaigns, finding Obama more invested in the Web, though McCain might be reaching the voters who count. |
Search Engine Watch
March 28, 2011
Ray "Catfish" Comstock |
SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization. |
HBS Working Knowledge
January 28, 2015
Dina Gerdeman |
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case. |
Search Engine Watch
December 19, 2007
Eric Enge |
Search Engine Visibility and Site Crawlability, Part 1 This is the first of two articles outlining and explaining the SEO problems two experts identified with dynamic Web sites and solutions. |
Search Engine Watch
November 10, 2009
Mark Jackson |
SEO Site Review: Beadsbug.com Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more. |
BusinessWeek
April 30, 2007
Javers & Dunham |
Candidates' Stupid Accounting Tricks Political campaigns, like corporations, sometimes play games with their financial reports. |
Search Engine Watch
May 20, 2008
Mark Jackson |
Don't Hire a Butcher to do a Baker's Job - Part 2 If SEOs are bakers, then Web site designers are the butchers of the search engine world. Here are 13 questions customers need to ask their butchers. |
Search Engine Watch
January 11, 2010
Ron Jones |
Article Marketing 101 How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content. |
Search Engine Watch
August 26, 2008
Mark Jackson |
SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content. |
Search Engine Watch
July 7, 2009
Mark Jackson |
Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time. |
Inc.
January 2008
Clay Risen |
Political Animals This year, several campaigns are relying on entrepreneurs to play key roles, from campaign manager to battleground-state fundraiser. What do the entrepreneurs bring to these campaigns, and what do they get out of the brush with big-time politics? Here's a look at eight business owners in the arena. |
Search Engine Watch
August 25, 2009
Eric Enge |
10 Common SEO Mistakes Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective. |
Search Engine Watch
October 4, 2010
Ray "Catfish" Comstock |
The Challenges of Measuring SEO Success, Part 3 A deep dive into how businesses should use Webmaster tools search rankings, brand vs. non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance. |
Search Engine Watch
May 11, 2009
Joshua Palau |
Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy. |
Search Engine Watch
August 19, 2008
Mark Jackson |
Search Engine Optimization: Back To Basics There just isn't enough time in the day for you to do everything, so here are a few ideas for SEO basics that you can look at in a short amount of time, that can lead to improved organic search ranking. |
Search Engine Watch
September 19, 2008
Gregg Stewart |
Getting to Know Local SEO Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are changing. |
Search Engine Watch
February 25, 2009
Eric Enge |
Maintaining an SEO Log At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next. |
Fast Company
December 1, 2007
Robert Scoble |
Stars, Stripes, and Social Media What you can learn from the presidential candidates and their Web strategies. |
Search Engine Watch
August 7, 2010
Jonathan Allen |
NHLPA Starts SEO From Scratch To Up It's Game on Google How-to guide: Optimizing your website for search engines, using the NHLPA.com as a live, working example. |
Searcher
November 2011
Rushton & Funke |
The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information. |
Search Engine Watch
October 1, 2010
Rob Chant |
Improve Your SMB Site with These 2 Basic SEO Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise. |
Search Engine Watch
September 3, 2009
Melissa Mackey |
PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels. |
Search Engine Watch
November 11, 2008
Mark Jackson |
Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well. |
InternetNews
April 19, 2007
Andy Patrizio |
On The SaaS Trail of CampaignForce Salesforce.com's CRM application is for the political candidate who has everything except access to campaign donor information. |
Search Engine Watch
February 13, 2011
Mark Jackson |
10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success. |
Search Engine Watch
April 28, 2005
Danny Sullivan |
Worthless Shady Criminals: A Defense Of SEO SEO has developed a bad reputation, despite having a lot to offer. In this article, a look at why we've arrived at this sorry state of affairs and how everyone needs to reassess the need for search engine optimization. |
Search Engine Watch
April 17, 2008
Liana Evans |
Barack Obama is Rocking the Youth Vote Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different. |
Search Engine Watch
April 25, 2011
Ray "Catfish" Comstock |
3 Use Cases for SEO Tools If you want to improve your SEO campaign, especially if you have a large website, it may be worth your time to investigate what modern SEO tools can do to make you more efficient and help you attain better results. |
Reason
May 2007
David Weigel |
More Money, No Problem The death of taxpayer-financed campaigns: Taking the money out of campaigns is supposed to clean up politics; the fact that 2008 might become the first $1 billon presidential campaign is considered a sign of a broken democracy. |
Search Engine Watch
November 25, 2008
Carrie Hill |
25 Design Best Practices for Your Small Business Web Site Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. |
Reason
February 2008
Brian Doherty |
Scenes from the Ron Paul Revolution The rise of an eclectic anti-state movement. |
Search Engine Watch
February 29, 2000
Danny Sullivan |
Can You Find Your Candidate? If search engines could vote in the upcoming US Presidential elections, it would be a race between Democrat Bill Bradley and Republican John McCain, rather than frontrunners Democrat Al Gore and Republican George W. Bush. After all, a survey of 18 major search engines shows that you are far more likely to find the official candidate web sites of Bradley and McCain than those of Gore and Bush. |
Search Engine Watch
December 2, 2008
Mark Jackson |
Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site. |
Search Engine Watch
July 29, 2008
Mark Jackson |
Press Releases and Search Engine Optimization Combining press releases with SEO efforts can help gain presence in the editorial results of the search engines, even if it's not a direct presence for your actual domain. |
Search Engine Watch
August 12, 2010
John Lynch |
SEO for Start-ups: Build Authority Offsite How new online businesses can quickly create organic visibility while simultaneously building trust and authority within their domain. |
