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CRM November 1, 2005 |
destinationCRM Dashboard Oracle Will Buy Siebel... Microsoft Acquires a VoIP Startup... Siebel Continues to Lead Enterprise Deployment... CRM Software: A Customer Loyalty Problem... etc. |
CRM July 2010 Donna Fluss |
The Siebel Effect -- And Its Survivors Failed CRM projects of the past may lead to a promising future. |
CRM April 1, 2005 Colin Beasty |
My Flat In London The fashion forward boutique gains a unified view of its luxury-item customers by improving order management and sales. |
CRM September 19, 2014 Sameer Bhatia |
5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success. |
CRM April 2012 Esteban Kolsky |
The Big Three The big problems in CRM are not solved by deploying software and changing a few processes. They require a lot more than that to be solved. |
CRM October 2013 Barton Goldenberg |
Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. |
InternetNews October 5, 2004 Michael Singer |
Siebel Colors Its CRM Blue Siebel Systems partners with IBM and others to build its Customer Relationship Management and Business Intelligence businesses. |
CRM December 13, 2004 Jason Compton |
Revitalizing a CRM Strategy True change to customer-centric thinking can only come about when businesses structure their KPIs (key performance indicator) around customer lifecycles. |
CRM April 13, 2004 Ginger Conlon |
People Are the Most Important Part of the CRM Equation Customer focus starts at the very top of the organization. |
CRM December 2005 Colin Beasty |
11 Ways to Ensure CRM Success We asked consultants to list some common CRM mistakes, and to then advise readers on how to avoid them. What we found was that no matter the type of company, good CRM practices are often applicable to companies in many industries. |
CRM July 2015 Barton Goldenberg |
From the CRM Trenches: A 30-Year Perspective Technology has changed everything but this: People are still the name of the game |
CRM May 2006 Colin Beasty |
Barriers to CRM Success Tech obstacles to CRM success can be considerable, but others include process and people concerns -- read here about two companies' experiences. |
CRM August 13, 2015 Denis Pombriant |
Know Your Customer's Moments of Truth With the help of journey mapping and analytics, you can engineer the customer experience from the customer's point of view. |
CRM October 2010 Barton Goldenberg |
A Quarter-Century in CRM An industry veteran looks back at the lessons learned over the course of 25 years. |
CRM January 2015 Denis Pombriant |
What CRM Automation Doesn't Offer, Process Does Manage by exception to zero in on buyers' needs. |
CRM September 17, 2004 |
Eversheds' Partners Buy In Solicitors on the client-service team of U.K. law firm Eversheds commit to CRM, says Marketing Project Manager Sadie Baron. |
CRM May 1, 2007 Jessica Sebor |
Market Focus: Government: Citizen Satisfaction The public sector thinks differently about the C in CRM, as more vendors cater to this vertical's specific needs. |
CRM March 1, 2004 Ginger Conlon |
CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology |
CRM February 2012 Leonard Klie |
CRM Is a High-Yield Investment Business analytics return $10.66 for every dollar spent; CRM systems return $5.60. |
CRM March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM March 2006 Jim Dickie |
It May Cost More Than You Think Many companies say their CRM system implementations are surpassing their initial time and budget expectations. |
CRM November 19, 2004 |
The Pulse: What Was the Most Critical Factor in Your Choice of CRM Vendor? Here's a chart showing what the deciding factor was in choosing a CRM vendor. |
CRM March 2015 Danny Estrada |
Create a Blueprint for CRM Success What are vendors leaving out of the conversation? |
CRM November 2003 Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM October 1, 2003 Martin Schneider |
Market Watch: Analytics Now that analytics has taken a secure place in the big picture of CRM, the trick for vendors is to make it more a part of the everyday workings of a CRM solution. |
CRM February 2, 2004 |
Why CRM? An exclusive survey reveals the primary motivators for deploying CRM. |
CRM February 2004 Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
CRM August 2010 William Band |
Navigating the Vendor Landscape A leading analyst firm assesses the CRM marketplace. |
CRM June 2, 2003 Martin Schneider |
Vertical Focus: High-Tech It's not unusual to assume that technology companies, often quick to implement new and promising solutions, would be on the cutting edge when it comes to adopting CRM software. But the fact is, most technology companies are quite conservative in their CRM choices. |
CRM December 2003 Lisa Picarille |
Five Ways to Be a Good Customer Here's what every CRM project leader must do when dealing with internal staff, vendors, integrators, and consultants to ensure the CRM initiative is truly fruitful. |
CRM July 2004 Joshua Weinberger |
5 Ways to Ensure CRM Success Want to predict whether your CRM project will falter or thrive? Chances are the quality of your technology won't be the deciding factor. |
CRM March 2007 Colin Beasty |
The Enlightened Enterprise As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance. |
CRM May 2003 Ramin Ganeshram |
Get With the Program Companies that ignore the culture change required for any CRM initiative to succeed do so at their peril. Here's how culture relationship management facilitates CRM. |
Wall Street & Technology March 19, 2007 |
Evaluating CRM Solutions When Companies Merge CRM systems are not one-size-fits-all. Those that have features specific to financial industries will more easily reveal their value to users and deliver greater ROI. |
CRM February 29, 2012 Tom Scontras |
Power Up Your CRM Platform Layering sales apps boosts productivity. |
CRM September 1, 2009 |
The 2009 CRM Market Awards: The 2009 Market Leaders CRM magazine's eighth annual Market Leader awards rate the top five companies in 10 categories. |
CRM May 3, 2004 |
Heard and Overheard Quotes from the CRM industry: "Success in CRM is a journey, not a destination"... "In our world CRM stands for Can't Replace Marketing"... etc. |
CRM April 23, 2015 |
Where2GetIt Expands Brandify's Local-Social Capabilities New location-based marketing platform promises to elevate brands' social engagement. |
CRM March 2005 Barton Goldenberg |
Let's Keep to the High Road To move the CRM industry forward, leaders must learn from others' mistakes and stay focused on what's important. |
CRM April 2015 Oren Smilansky |
How to Select a CRM System Whether it's your first solution or your fourth, these tips will help make the vendor selection process easier. |
CRM November 6, 2012 Leonard Klie |
Social Adds to CRM's Appeal Nucleus Research's Value Matrix highlights new functionality and integration capabilities. |
CRM May 1, 2006 |
destinationCRM Dashboard It's Siebel in the Service and Support Leader Corner... CRM Will Sustain Its Uptake... SAS Buys a Build Out in the MRM Market... Decisions, Not Data, Drive CRM Improvements... Siebel and SAP Dominate Western European CRM... etc. |
CRM February 6, 2012 |
Microsoft Unveils Microsoft Dynamics CRM Mobile Microsoft Dynamics CRM service update will include a new, cloud-based, cross-platform, native mobile application. |
CRM July 2003 Laura Pollard |
Enterprise Schmenterprise Who truly sees the value of enterprise CRM? |
CRM February 2004 Jason Compton |
Expert Advice No one should be better at using CRM than CRM vendors themselves. Here, they reveal their inside strategies. |
CRM April 2010 Barton Goldenberg |
Your People Are Half the Battle You have a simple choice: Prepare your people or prepare for failure. |
CRM November 2003 Barton Goldenberg |
CRM Is Not a Game of Chance Don't commit to any CRM application until first understanding your CRM needs -- then understand which CRM application best meets them. |
CRM September 2004 Barton Goldenberg |
Don't Put the Cart Before the Horse Process excellence helps some companies enhance business processes like streamlining new product development and improving CRM. |
Insurance & Technology August 13, 2009 Anthony O'Donnell |
IBM's SPSS Acquisition May Speed Insurers' Adoption of Predictive Analytics The addition of SPSS to IBM's capabilities rounds off the vendor's offering at a time when insurers are poised to invest more heavily in predictive analytics, according to industry analysts. |
CRM July 2010 Lauren McKay |
CRM Is No Longer a Four-Letter Word Things started to change, however, with the emergence of software-as-a-service and on-demand offerings; mobile computing; and the application of data and business intelligence and analytics. |