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Search Engine Watch
October 17, 2007
Grant Crowell |
Trademark Law - What Search Marketers Should Know, Part 1 Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have fed off of one another to become a growing dilemma for search engines and advertisers alike.   |
Search Engine Watch
October 18, 2007
Grant Crowell |
Trademark Law - What Search Marketers Should Know, Part 2 Important tips and tactics used by online intellectual property attorneys and legal counsels for search engines, for both protecting trademark material and respecting the trademarks of others. |
Search Engine Watch
December 22, 2003
Elizabeth Osmeloski |
Search Engines and Trademark Issues The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates. |
Search Engine Watch
October 3, 2007
Grant Crowell |
Search and the Law: Attorney Clarke Douglas Walton Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers. |
Search Engine Watch
October 4, 2007
Grant Crowell |
Search and the Law: Attorney Deborah Wilcox Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads. |
Search Engine Watch
May 19, 2004
Patricia Hursh |
Search Engines Turning Trademark Law Upside Down Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back. |
AskMen.com
Jim Bauer |
How To: Register A Trademark If you're in business (even if it's a small, part-time operation) or you have an idea for a product, then chances are that at least part of what makes your operation unique can be protected under trademark law. |
InternetNews
August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
InternetNews
April 26, 2004
Susan Kuchinskas |
Amid Googlemania, Another Trademark Suit AXA, an international insurance and asset management company, is suing Google for trademark infringement in a French court. The suit arises from the search provider's AdWords pay-per-click advertising service that lets marketers pay to have their ads show up when someone searches for a specific term. |
Search Engine Watch
October 19, 2009
Ron Jones |
Internet Law 101, Part 1 The basics of trademark law and some guidelines on the proper use of testimonials and endorsements. |
Search Engine Watch
February 23, 2005
Grant Crowell |
Search Engines and Legal Issues A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options? |
Search Engine Watch
January 13, 2011
Grant Crowell |
5 AdWords Tips for Monitoring Your Trademarks -- A Client's Success Story Some valuable legal information that every search marketer, and especially those advertising using Google AdWords, should pay attention to. |
Search Engine Watch
April 15, 2004
Jeffrey Rohrs |
Google Drops Restrictions on AdWords; Amazon's A9 Launches Google has unveiled new AdWords policy disclaiming any responsibility to monitor or restrict keywords for ads served within the U.S. and Canada... Amazon.com's separately branded and operated subsidiary has launched a beta version of its web search site... |
InternetNews
August 17, 2007
Nicholas Carlson |
Skies Aren't So Friendly For Google American Airlines sues Google to get the company to stop selling keyword-based sponsored search results tied to any of its trademarks and is seeking punitive damages over the alleged infringement. |
Entrepreneur
June 2007 |
In the Know Find out all you can about patents, trademarks and copyrights now - your business will thank you later. |
Search Engine Watch
October 9, 2007
Grant Crowell |
Search and the Law: Professor Eric Goldman Eric Goldman discusses self-service IP enforcement, current search engine lawsuits, and the future of search engine law. |
Search Engine Watch
September 26, 2007
Grant Crowell |
Copyright Law: What Search Marketers Should Know (Part 1) Most online copyright infringement issues are best handled by being diplomatic and professional, and can be handled with some simple legal procedures. |
Search Engine Watch
March 4, 2003
Danny Sullivan |
Google Acts To Protect Trademark Google's first publicized action to protect its trademark from being transformed into a generic word has occurred. |
Pharmaceutical Executive
November 1, 2006
Cook & Witten |
Legal: Keyword: "Infringement?" Google and other search engines sell pharma companies' trademarks as keyword search terms. Seems okay. If not for one thing: Guess who's buying? Your direct competitors. |
Search Engine Watch
September 8, 2004
Greg Jarboe |
Trademark vs. Search: Do you Soo...gle? Does Geico's trademark lawsuit against Google have merit? How will the case be argued? What's the likely outcome of the trial? How will it impact the search community? A mock court of trademark experts weighs in with their verdict. |
T.H.E. Journal
October 2003 |
Are You Breaking the Law? Copyright guidelines for video streaming and digital video in the classroom |
Search Engine Watch
March 30, 2006
Sara Holoubek |
Trademark Protection, Copyright and Search Engines What do you do when someone is playing fast and loose with your intellectual property online? A panel of legal experts offer suggestions for a range of potential scenarios. |
AskMen.com
Ross Bonander |
5 Things You Didn't Know: Copyright Copyright constitutes one aspect of intellectual property law; here are five things you may not know about it. |
Search Engine Watch
February 4, 2002
Danny Sullivan |
Lawsuit Over Paid Placements To Define Search Engines A new chapter in search engine law was opened last week, when Mark Nutritionals filed lawsuits seeking $440 million in damages for alleged trademark infringement and unfair competition against AltaVista, FindWhat, Kanoodle and Overture... |
Information Today
October 2005
David Mirchin |
Google Wins U.S. Keyword Case Can Google or other search engines sell keywords registered as trademarks? |
Search Engine Watch
October 26, 2009
Ron Jones |
Internet Law 101, Part 2 Learn the basics about copyrighting your Web site content, Web agreements, privacy policy issues, and domain issues including cybersquatting, typosquatting, hijacking, and transfer fraud. |
Information Today
July 30, 2013 |
Thomson Reuters CompuMark Promotes Trademark Best Practices in China A new white paper "Best Practices for Brand Expansion in China: How to Navigate a Unique Intellectual Property Landscape," discusses best practices for trademark protection in China and outlines strategies for brand protection. |
Search Engine Watch
October 20, 2005
Grant Crowell |
Copyrights, Trademarks and Search Engines Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas. |
Information Today
April 2003
Dick Kaser |
Opinion: Do You Yahoo!? Paul McFedries was on the receiving end of a cease-and-desist notice from Google lawyers after having published a definition for the new verb "google" at his Word Spy Web site. The whole incident raises an interesting point about the protection of trademarks in general. |
CIO
March 15, 2001 |
Policing Privacy Find the answers to all your Internet privacy law questions: Web hosts and COPPA... Privacy issues while trying to track down hackers... Monitoring employee Internet use in Canada... Privacy laws by country... |
InternetNews
March 13, 2008
Kenneth Corbin |
The Privacy Debate Beyond Google-DoubleClick The debate over consumer privacy and behavioral targeting in online advertising is far from over. |
InternetNews
August 18, 2005
Susan Kuchinskas |
Google Uses Blog to Spin Court Decision After a court case ruling that other insurance companies' ads could appear when searching for Geico on Google, Google officials posted a blog entry supporting the judgement. |
Search Engine Watch
September 27, 2007
Grant Crowell |
Copyright Law: What Search Marketers Should Know (Part 2) Addressing copyright infringement issues can be a tricky business. Take the time to plan out your approach so you can get through it quickly and easily. |
Linux Journal
July 2001
Lawrence Rosen |
Copyright Confusion Do I need to put a copyright notice on my software?... Can a software license restrict my ability to use software?... |
Search Engine Watch
October 29, 2008
Kevin Ryan |
Search Trademark Hobby Kit Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. Are they simply misunderstanding the search realm and buying funnel? |
Information Today
September 24, 2009 |
Trademarkia Launches New Free Trademark Search Service Trademarkia is for busy people who want an effortless way to create a business name from the millions of trademarks filed at the United States Trademark Office that have now gone abandoned. |
IndustryWeek
November 1, 2006
Jill Jusko |
Intellectual Property Help Findlaw.com has launched the Intellectual Property Center. The new site presents a substantial amount of free resources, including how to obtain, enforce, and protect patents and trademark rights. |
InternetNews
October 18, 2007
Jack Rogers |
Media Bigwigs Set Guidelines for Policing Web Videos CBS, Microsoft, NBC, News Corp., Disney, and others lay down the law to fight copyright infringement online. |
AskMen.com
Aaron Broverman |
How To: Protect An Idea While the majority of ideas have already been thought of, if yours is unique, here are some tips to protect them and reap the benefits. |
InternetNews
August 23, 2006
Ed Sutherland |
Microsoft Sues Cybersquatters Microsoft filed three lawsuits today against cybersquatters it claims are looking to profit from the software giant's trademarks and the growth of online advertising. |
InternetNews
April 16, 2007
David Needle |
Cybersquatters Beware TypoSquasher CitizenHawk offers companies an automated solution to protecting their brand online. |
Pharmaceutical Executive
February 1, 2006
Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
CRM
December 1, 2006
Colin Beasty |
Required Reading: Gen Next? In their new book, Coming to Concurrence, authors Walker Smith, Ann Clurman, and Craig Wood explain that consumers now possess the tools, technologies, and determination to assert control, because they don't have the time, patience, or interest for mass marketing. Here's an interview with Smith on marketing success. |
Inc.
March 2005
Lora Kolodny |
Does Google Enable Trademark Infringement? Are the Google lads up to no good? Lawsuits that charge search engines with trademark infringement could upend online advertising... |
InternetNews
January 13, 2011 |
Microsoft Aims to Block 'App Store' Trademark Tensions between Microsoft and Apple escalate to a new front, with the software giant asking the U.S. Patent and Trademark Office to reject Apple's bid to trademark the phrase "app store." |
InternetNews
January 29, 2004
Janis Mara |
Google Sued For Trademark Infringement American Blind says Google's sale of its brand name as a keyword is trademark infringement. |
The Motley Fool
May 16, 2008
Brian Orelli |
J&J's Public Image in the Red Johnson & Johnson's lawsuit against the American Red Cross was a no-win situation for the perennial American health-care company. |
Search Engine Watch
April 8, 2009
Kevin Ryan |
Trademark: The Next Generation Last week's Second Circuit Court ruling in the case of Rescuecom Corp. v. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation. |
