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InternetNews
February 6, 2004
Janis Mara |
LookSmart Beats Street, But Lowers 2004 Guidance The struggling search listings provider said it will have a yearly loss worse than expected in 2004.   |
Search Engine Watch
February 6, 2001
Danny Sullivan |
LookSmart Cuts Staff But Gains Big Amazon Deal LookSmart cut its staff by nearly one-third last month, but this was due primarily to the continuing refocus at LookSmart on selling listings that are distributed to partners, rather than trying to sell advertising on its own site... |
Search Engine Watch
October 7, 2003
Danny Sullivan |
MSN To Drop LookSmart LookSmart has announced that its deal to provide Microsoft with listings for its MSN Search service is not being renewed, leaving the company without its most important partner. |
Search Engine Watch
August 5, 2003
Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch
October 2, 2003
Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
LookSmart Extends Credits LookSmart is extending the period of credit given to those who failed to activate LookListings Small Business accounts. |
The Motley Fool
August 1, 2005
Tom Taulli |
LookSmart's Dim Outlook Looking at these results, it's hard to believe that LookSmart is in the online search business. Isn't this an industry in hypergrowth? Given the severity of its losses, it will take time for LookSmart to turn the corner, if at all. |
Search Engine Watch
August 2, 1999 |
LookSmart Live Looks-Up Answers Looking for an answer? Look no further than LookSmart, which is providing custom research to frustrated searchers through its new LookSmart Live program. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
LookSmart Changes To Cost-Per-Click Listings Pay -- and keep paying -- or don't appear, LookSmart told existing and new listing customers last month, in a significant change to how the human-powered search engine lists web pages from commercial web sites... |
Search Engine Watch
August 2, 2000
Danny Sullivan |
LookSmart First To Charge Commercial Sites After months of beta testing, LookSmart has become the first major search service to charge commercial sites to be reviewed for inclusion in its listings. In addition, the revenue-generating move appears to have helped LookSmart win back its former position as AltaVista's directory provider. |
Search Engine Watch
November 3, 2000
Danny Sullivan |
Submitting For Free Now that all of LookSmart's major partners are offering the paid LookSmart Express Submit program on their own Add URL pages, a number of people believe that they must also pay a fee to be listed in the non LookSmart-powered portions of these search engines... |
Search Engine Watch
June 2, 2004
Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
Search Engine Watch
April 2, 2002
Danny Sullivan |
LookSmart To Buy WiseNut LookSmart announced last month its intention to purchase the WiseNut search engine, which it hopes will turn LookSmart into an all-in-one solution for portals, internet service providers and others who need a search solution... |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch
November 3, 2000
Danny Sullivan |
Paid Inclusion At Search Engines Gains Ground Paid inclusion, now in place at Ask Jeeves, LookSmart and Inktomi, guarantee to site owners that they will be included in a search engine's listings in greater depth than might ordinarily occur... |
Search Engine Watch
April 2, 2002
Danny Sullivan |
LookSmart Changing To Cost-Per-Click Basis Next week, LookSmart plans a shift to a model where most new listings in the commercial portions of its directory will be sold a cost-per-click basis... |
Search Engine Watch
February 16, 2004
Chris Sherman |
Changes Afoot at Yahoo & MSN Yahoo switches from Google to its own search, and MSN drops LookSmart listings. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Letters About LookSmart's Cost-Per-Click Change A sampling of letters received by Search Engine Watch relating to the change by LookSmart to cost-per-click pricing... |
Search Engine Watch
August 2, 2001
Danny Sullivan |
LookSmart Overhauls Submission Process, Increases Prices The good news is that over the past month, LookSmart has given site owners greater flexibility than ever before to get listed with the service. The changes make getting listed more complicated, but are especially beneficial for those with non-commercial content... |
BusinessWeek
October 6, 2003
Ben Elgin |
Web Searches: The Fix Is In How much exposure can you buy? Plenty, concludes a BusinessWeek probe. Controversy over paid inclusion is driving a wedge through the search industry. At the heart of the issue is whether the industry's content will be swayed by advertisers. |
Search Engine Watch
January 3, 2001
Danny Sullivan |
LookSmart Ups Basic Submit Price The price of LookSmart's "Basic Submit" service has been increased from $79 to $99. Basic Submit guarantees that a site will be reviewed within eight weeks for possible inclusion into the directory... |
Search Engine Watch
July 2, 2001
Danny Sullivan |
The Evolution Of Paid Inclusion Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines... |
Information Today
June 5, 2000
Barbara Quint |
Gale Full-Text Content Free on LookSmart? Well, Some of It ... LookSmart announced that the company had signed an exclusive agreement with Gale Group, a leading full-text aggregator. However, information professionals may find the quantity of material actually delivered through the service to be, at least initially, a lot less than the press release leads one to believe. |
Search Engine Watch
March 25, 2004
Danny Sullivan |
New Look In July, New Search Engine Later, Says MSN MSN announced a redesign for its MSN Search service last week, a cosmetic change that better delineates paid placement listings. But the July release will not coincide with the launch of new underlying technology. |
The Motley Fool
November 9, 2006
Tom Taulli |
LookSmart Looking Like a Growth Company Is a strong third quarter at the online advertising company the beginning of sustainable growth? Investors, take note. |
InternetNews
December 26, 2003
Sean Michael Kerner |
Outlook: Paid Inclusion Needs to Change its Ways Jupiter Research looks at the market outlook for the paid inclusion search model, and finds plenty that needs fixing before growth returns to the sector. |
Search Engine Watch
July 1, 2004
Danny Sullivan |
MSN Search Gets New Look; Microsoft Gets New Search Engine Microsoft released a public preview of its long-awaited web search technology today. The company also gave a facelift to its popular MSN Search site that remains powered by Yahoo's search technology and dropped paid inclusion listings there. |
The Motley Fool
June 28, 2004
Rick Aristotle Munarriz |
The Next Google? Not! Internet search provider LookSmart is making a change, but it would be better off making some spare change. |
Search Engine Watch
July 1, 2002
Danny Sullivan |
Letter From Australia I was in Sydney last month for the Search Engine Strategies conference, and in this article, I thought I'd share a few things that stood out in my mind as I listened to the various local speakers discuss search engine marketing. |
Search Engine Watch
March 16, 2005
Danny Sullivan |
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
LookSmart Adds Paid Listings Option For Small Businesses A new program from LookSmart has made it possible for small businesses and others with low publicity budgets to get listed within the paid placement area of its search results... |
Search Engine Watch
June 3, 2002
Danny Sullivan |
LookSmart Hit With Potential Class Action Lawsuit Over Submission Program A proposed class action lawsuit claiming breach of contract, fraudulent business practices and misleading advertising has been filed against LookSmart over a recent change in how the company sells some of its commercial web site listings |
Information Today
May 6, 2002
Tara Calishain |
Yahoo! Service Offers More Advice Than Expertise First Google started an advice service with Google Answers. Now Yahoo! has stepped into the arena with Yahoo! Advice, which is offered through a partnership with LiveAdvice. Is this a new trend in search engine offerings or just a way for these two companies to generate revenue? |
The Motley Fool
February 16, 2006
Tom Taulli |
LookSmart Wises Up By licensing its sophisticated advertising management software to major publishers, the online comparison shopping service finally has a coherent strategy for growth. Investors, take note. |
Search Engine Watch
August 2, 2001
Danny Sullivan |
Search Engine Marketing Finally Getting Respect To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages... |
The Motley Fool
February 6, 2004
Rick Aristotle Munarriz |
Look Away, LookSmart An online search specialist gets ready for a fall. |
Search Engine Watch
March 4, 2003
Danny Sullivan |
Where Are They Now? Search Engines We've Known & Loved Looks at early search engines that have died, those that have been transformed and how the new players that are no longer so young are doing. |
Searcher
September 2002
Tara Calishain |
URL Inclusion Programs New Revenue Generator for Search Engines |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Monetizing The Search Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. |
Search Engine Watch
June 2, 2000 |
Free Listings Gone At LookSmart In mid-May, LookSmart ceased accepting free submissions to the US-edition of its directory. The company says that this is not yet a permanent move. |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... |
The Motley Fool
January 28, 2005
Rick Aristotle Munarriz |
LookSmart FeelDumb LookSmart is proving to be the bust in the paid search boom. |
Search Engine Watch
June 17, 2004
Danny Sullivan |
Going Beyond FTC Paid Inclusion Disclosure Guidelines A look at how Yahoo might go beyond FTC guidelines about paid inclusion as a means of rebuilding faith in the impact of paid inclusion on relevancy and its listings in general. |
Search Engine Watch
June 29, 2002
Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
InternetNews
March 16, 2005
Susan Kuchinskas |
MSN Takes First Step Toward Native Ad Platform MSN's adCenter online advertising platform could eliminate revenue share with archrival Yahoo. |
Search Engine Watch
February 3, 2000 |
LookSmart Launches Express Submission Service LookSmart is currently testing a new submission service where by paying a fee, you can get a fast answer as to whether your site will be listed. |
The Motley Fool
July 30, 2004
Rick Aristotle Munarriz |
Is LookSmart Looking Up? The company is trimming its deficits while raising targets. |
Search Engine Watch
October 3, 2000
Danny Sullivan |
LookSmart Acquires Zeal Community Directory LookSmart has purchased the Zeal.com community search site. Similar to the Open Directory, Zeal.com uses volunteer editors to organize web sites into categories. |
Search Engine Watch
February 6, 2001
Danny Sullivan |
The End For Search Engines? The impending closure of Go only underscores the dramatic changes that have been taking place among the major search engines. Money is tight; new revenue is being sought anywhere, and no one seems guaranteed a future. Will your favorite search engine be around tomorrow? |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Free Search Engine Submission Is Still Alive! Despite the rise in paid participation programs, it is still possible to get listed in search engines for free... |
