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The Motley Fool
February 6, 2004
Rick Aristotle Munarriz |
Look Away, LookSmart An online search specialist gets ready for a fall.   |
The Motley Fool
March 21, 2005
Rick Aristotle Munarriz |
Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for. |
The Motley Fool
December 21, 2004
Rich Duprey |
Will FindWhat.com's Calls Trump Clicks? New pay-per-call paid-search engine model has potential for luring new ad business. |
The Motley Fool
August 1, 2005
Tom Taulli |
LookSmart's Dim Outlook Looking at these results, it's hard to believe that LookSmart is in the online search business. Isn't this an industry in hypergrowth? Given the severity of its losses, it will take time for LookSmart to turn the corner, if at all. |
The Motley Fool
March 9, 2006
Rick Aristotle Munarriz |
Google Clicks to Fix Click fraud casts a dark cloud over the fast-growing realm of online advertising. |
Entrepreneur
June 2006
Catherine Seda |
Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable. |
The Motley Fool
August 18, 2005
Rick Aristotle Munarriz |
Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift. |
Search Engine Watch
October 2, 2003
Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
Search Engine Watch
August 5, 2003
Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
The Motley Fool
December 7, 2004
Rick Aristotle Munarriz |
FindWhat.com: A Year Later FindWhat.com had a great year. Yesterday the shares closed at $19.60, 40% higher than when the stock was singled out last year. |
The Motley Fool
June 28, 2004
Rick Aristotle Munarriz |
The Next Google? Not! Internet search provider LookSmart is making a change, but it would be better off making some spare change. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
LookSmart Extends Credits LookSmart is extending the period of credit given to those who failed to activate LookListings Small Business accounts. |
The Motley Fool
March 18, 2008
Rick Aristotle Munarriz |
Is Yahoo! Sleeping With the Enemy? Yahoo! announces it will team up with Click Forensics to share data and help tackle click fraud. |
The Motley Fool
March 4, 2005
Rick Aristotle Munarriz |
Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut. |
The Motley Fool
July 30, 2004
Rick Aristotle Munarriz |
Is LookSmart Looking Up? The company is trimming its deficits while raising targets. |
The Motley Fool
April 17, 2008
Rick Aristotle Munarriz |
Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy. |
The Motley Fool
October 6, 2004
Rick Aristotle Munarriz |
Wake Up, Yahoo! The company misses the boat by not cashing in on the frontline of paid search. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
LookSmart Changes To Cost-Per-Click Listings Pay -- and keep paying -- or don't appear, LookSmart told existing and new listing customers last month, in a significant change to how the human-powered search engine lists web pages from commercial web sites... |
The Motley Fool
September 3, 2004
Rick Aristotle Munarriz |
Google's Common AdSense Google has so many sponsors bidding for clicks on paid search results that the company has been quick to launch its own Gmail email service and win the hearts of mainstream website publishers with its AdSense program. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
The Motley Fool
February 16, 2006
Tom Taulli |
LookSmart Wises Up By licensing its sophisticated advertising management software to major publishers, the online comparison shopping service finally has a coherent strategy for growth. Investors, take note. |
Search Engine Watch
April 2, 2002
Danny Sullivan |
LookSmart Changing To Cost-Per-Click Basis Next week, LookSmart plans a shift to a model where most new listings in the commercial portions of its directory will be sold a cost-per-click basis... |
Search Engine Watch
February 8, 2005
Greg Jarboe |
Report: Most Search Marketers are Unsophisticated The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch. |
The Motley Fool
April 25, 2006
Rick Aristotle Munarriz |
Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys. |
Wired
February 2007
Fred Vogelstein |
How Yahoo Blew It Selling ads against search -- it seemed like such a simple thing. But while CEO Terry Semel fumbled and bumbled, Google pulled ahead. |
Search Engine Watch
June 2, 2004
Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
The Motley Fool
March 24, 2005
Rick Aristotle Munarriz |
Google's Potentially Fatal Flaw Even the world's most valuable dot-com can be one misstep away from falling out of favor. |
The Motley Fool
April 19, 2006
Rick Aristotle Munarriz |
Yahoo! Is Boring The online bellwether provides a mixed report to kick off the new year. Even if you add back stock-based compensation, it's disappointing to see how margins eroded all the way down to the bottom line. |
Search Engine Watch
July 15, 2005
Chris Sherman |
Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. |
The Motley Fool
May 13, 2005
Rick Aristotle Munarriz |
Getting Over Overture The Yahoo! rebranding effort is complete, but the new Overture still needs some getting used to. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
The Motley Fool
July 22, 2005
Rick Aristotle Munarriz |
Google Proves Mortal Google's ordinary June quarter leaves the market hungry for something more. But it was clearly better than online advertising's other bellwether, Yahoo! |
The Motley Fool
December 6, 2005
Rick Aristotle Munarriz |
Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture... |
The Motley Fool
February 10, 2004
Rick Aristotle Munarriz |
Finding FindWhat.com The upstart online ad specialist keeps growing. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
The Motley Fool
January 18, 2006
Rick Aristotle Munarriz |
While Google Grows, Yahoo Slows Yahoo! misses its mark and all eyes turn to Google. The expectations run high, and the valuation multiples reflect that. |
The Motley Fool
October 30, 2007
Rick Aristotle Munarriz |
Microsoft Must Kill Google, Now Microsoft's costly stake in Facebook may prove to be a bargain if it succeeds in strengthening Microsoft while weakening Google |
InternetNews
March 4, 2005
Susan Kuchinskas |
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? |
The Motley Fool
February 20, 2009
Rick Aristotle Munarriz |
Try Again, Yahoo! Yahoo! launches Rich Ads in Search, but it's not a cure. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Letters About LookSmart's Cost-Per-Click Change A sampling of letters received by Search Engine Watch relating to the change by LookSmart to cost-per-click pricing... |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
InternetNews
October 16, 2008
Kenneth Corbin |
Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations. |
InternetNews
May 13, 2004
Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
Information Today
May 6, 2002
Tara Calishain |
Yahoo! Service Offers More Advice Than Expertise First Google started an advice service with Google Answers. Now Yahoo! has stepped into the arena with Yahoo! Advice, which is offered through a partnership with LiveAdvice. Is this a new trend in search engine offerings or just a way for these two companies to generate revenue? |
Search Engine Watch
October 6, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance. |
Search Engine Watch
November 6, 2008
David Szetela |
The Account Quality Score: Money Pit for the Uninformed In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time. |
The Motley Fool
April 26, 2005
Rick Aristotle Munarriz |
Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold. |
The Motley Fool
April 16, 2004
Rick Munarriz |
Hands Off My Google The Internet's most dynamic company is coming under fire for a service that hasn't even launched. Google's free email will feature ads targeted by email content. |
