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Search Engine Watch
June 2, 2004
Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried.   |
Search Engine Watch
May 18, 2004
Danny Sullivan |
Yahoo Reawakens The Paid Inclusion Debate Yahoo drew widespread criticism for new paid inclusion programs launched in March. What is Yahoo doing? How does it impact the advertiser and searcher? Are there changes Yahoo should be making? The first in a series of articles looking at paid inclusion. |
Search Engine Watch
March 2, 2004
Chris Sherman |
Yahoo Announces Content Acquisition Program Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the scope and quality of content available via Yahoo search. |
Search Engine Watch
November 24, 2004
Chris Sherman |
Rating Search Engine Disclosure Practices Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so? A new report offers some surprising insights. |
Search Engine Watch
May 30, 2003
Danny Sullivan |
Search Engine Disclosure Ratings In June 2002, the US Federal Trade Commission issued guidelines to US-based search engines about how they should disclose paid content to searchers. Periodically, Search Engine Watch assesses how well it believes search engines are meeting these guidelines. |
Searcher
September 2002
Tara Calishain |
URL Inclusion Programs New Revenue Generator for Search Engines |
Search Engine Watch
November 3, 2000
Danny Sullivan |
Paid Inclusion At Search Engines Gains Ground Paid inclusion, now in place at Ask Jeeves, LookSmart and Inktomi, guarantee to site owners that they will be included in a search engine's listings in greater depth than might ordinarily occur... |
Search Engine Watch
March 25, 2004
Danny Sullivan |
New Look In July, New Search Engine Later, Says MSN MSN announced a redesign for its MSN Search service last week, a cosmetic change that better delineates paid placement listings. But the July release will not coincide with the launch of new underlying technology. |
Search Engine Watch
July 2, 2001
Danny Sullivan |
The Evolution Of Paid Inclusion Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines... |
Search Engine Watch
June 29, 2002
Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
Search Engine Watch
June 3, 2003
Danny Sullivan |
Report Shows Confusion Over Paid Listings Expect to see the issue of how well, or poorly, search engine disclose paid content to come up this month. Reason? Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch
November 23, 2004
Chris Sherman |
Search Engine Disclosure: Better, but Still Wanting How forthcoming are search engines in disclosing their paid placement and paid inclusion policies? They're better than they were a couple of years ago, but there's still room for improvement, according to a prominent watchdog group. |
InternetNews
December 26, 2003
Sean Michael Kerner |
Outlook: Paid Inclusion Needs to Change its Ways Jupiter Research looks at the market outlook for the paid inclusion search model, and finds plenty that needs fixing before growth returns to the sector. |
Search Engine Watch
December 8, 2004
Chris Sherman |
Yahoo Bolsters Local Search Business Listings Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new content inclusion program. |
Search Engine Watch
August 5, 2003
Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch
November 4, 2002
Danny Sullivan |
Paid Inclusion Listings May Get Boosted At AltaVista It turns out that Trusted Feed content at AltaVista may indeed get a bump into the top results, in the right circumstances. |
Search Engine Watch
November 3, 2000
Danny Sullivan |
Inktomi Debuts Self-Serve Paid Inclusion In a landmark move, Inktomi announced a new partnership with Position Technologies this week that allows site owners to pay for guaranteed inclusion in the Inktomi index... |
Search Engine Watch
July 1, 2004
Danny Sullivan |
MSN Search Gets New Look; Microsoft Gets New Search Engine Microsoft released a public preview of its long-awaited web search technology today. The company also gave a facelift to its popular MSN Search site that remains powered by Yahoo's search technology and dropped paid inclusion listings there. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Ask Jeeves Launches Paid Inclusion For Teoma Ask Jeeves went live last month with a beta program that allows paid inclusion into the Teoma index... |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Mixed Message Of Paid Inclusion Pages pitching webmasters on the advantages of paid inclusion end up hurting search engines that run these programs, because they imply that the search engines have out-of-date, incomplete listings of the web... |
BusinessWeek
October 6, 2003
Ben Elgin |
Web Searches: The Fix Is In How much exposure can you buy? Plenty, concludes a BusinessWeek probe. Controversy over paid inclusion is driving a wedge through the search industry. At the heart of the issue is whether the industry's content will be swayed by advertisers. |
Search Engine Watch
February 6, 2001
Danny Sullivan |
Inktomi's Free Add URL Penalty Submitting your page to Inktomi via the free Add URL pages of its partners such as HotBot causes them to incur a ranking penalty. Relax, it's not as bad as it sounds, though disclosure of this change, made in the middle of last year, would have saved us some confusion... |
Search Engine Watch
October 9, 2002
Danny Sullivan |
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. |
Search Engine Watch
January 7, 2003
Danny Sullivan |
Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue. |
Search Engine Watch
March 5, 2001
Danny Sullivan |
Network Solutions Launches Inktomi Paid Inclusion Network Solutions was Inktomi's first paid inclusion partner, announced way back in the middle of last year. Finally, that partnership has gone live, with Network Solutions now offering guaranteed inclusion in the Inktomi web index through its web site... |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Free Search Engine Submission Is Still Alive! Despite the rise in paid participation programs, it is still possible to get listed in search engines for free... |
Search Engine Watch
July 17, 2001
Danny Sullivan |
Consumer Group Asks FTC To Investigate Search Ads Is it deceptive advertising to include paid listings in your search results and not clearly label them as ads? A group backed by consumer advocate Ralph Nader believes so, and it's asking the US Federal Trade Commission to take action against seven major search companies... |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Monetizing The Search Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. |
Search Engine Watch
July 2, 2001
Danny Sullivan |
AltaVista Opens Paid Inclusion After months of talking about it, AltaVista finally unveiled a paid inclusion program last week... |
Search Engine Watch
November 16, 2000
Danny Sullivan |
Yahoo Drops Free Submit For Commercial Categories Yahoo is now charging for all sites that wish to submit to certain commercial categories of its directory... |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Lycos & FAST Launch Paid Inclusion After months of beta testing, FAST has finally opened its paid inclusion program to the general public. However, FAST is not selling inclusion into its web index directly. Instead, FAST is allowing its search partners to resell the service to web site owners and site promoters... |
InternetNews
December 14, 2004
Susan Kuchinskas |
Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry. |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Time For The Search Dividend? We may be seeing the beginning of a search dividend coming to searchers, now that several of the major search engines are maturing their new business models... |
InternetNews
May 13, 2004
Sean Michael Kerner |
Search Engines: What's the Difference? Yahoo! Google and Ask Jeeves go toe-to-toe in frank discussion of which technology yields the best results. |
Search Engine Watch
December 7, 2003
Danny Sullivan |
Google Dance Case Studies Real life stories of how sites were impacted by the recent Google ranking changes, with an analysis of factors that may be in play. |
Search Engine Watch
April 13, 2005
Chris Sherman |
Yahoo Offers Free Business Web Sites Yahoo is expanding its Yahoo Local search service by providing a free web site to business owners that will automatically be integrated into Yahoo Local listings. |
Search Engine Watch
February 18, 2004
Chris Sherman |
Yahoo! Birth of a New Machine Yahoo is launching a brand new search engine today, with its own index and ranking mechanisms, casting aside its long-standing use of Google-powered search results. The move is bound to roil the industry and sets in motion a new race for the claim of web search champion. |
Information Today
March 8, 2004
Barbara Quint |
Yahoo! Pursues Invisible Web Content for Its Search Engine Having launched a major challenge to Google's dominance of the Web search engine field Yahoo! has now added a Content Acquisition Program that offers enhanced coverage to both commercial and noncommercial data sources. |
PC World
February 28, 2002
Tom Spring |
Are Search Results For Sale? Analysis: Search engines walk a tightrope, seeking profit while helping you find what you want... |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... |
ONLINE
Jul/Aug 2004
Greg R. Notess |
On The Net - The New Yahoo! Search With all the changes at various search engines, Yahoo! has now risen to the top as one of the major places to look beyond Google. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... |
Search Engine Watch
October 1, 2002
Danny Sullivan |
AltaVista Sales Pitch Suggested Paid Inclusion Boost An AltaVista sales pitch tells Traffick.com's Andrew Goodman that paid inclusion will boost his pages. AltaVista then recants and says it was all just a misunderstanding. |
Search Engine Watch
February 16, 2004
Chris Sherman |
Changes Afoot at Yahoo & MSN Yahoo switches from Google to its own search, and MSN drops LookSmart listings. |
Search Engine Watch
January 6, 2005
Danny Sullivan |
Looking Back, Looking Ahead: Developments With Consumer Search This year, web search will morph into consumer search, where major search companies offer a robust range of ways to search for information in specialized areas. |
Search Engine Watch
December 16, 2003
Grant Crowell |
How Search Engines Make Money Too often, web entrepreneurs today think of search as a one-way business, focusing solely on how to make money off of the search engines without understanding how search engines also need to make money in order to survive and thrive. |
Search Engine Watch
July 5, 2000 |
Yahoo Partners With Google Yahoo has selected Google to take over from Inktomi in powering Yahoo's secondary results.... |
ONLINE
May/Jun 2002
Greg R. Notess |
Internet Search Engine Update Changes at Altavista, Fast Search, Google, Teoma, iLor, Lycos, WiseNut, Yahoo!... |
Search Engine Watch
April 27, 2004
Danny Sullivan |
Spam Rules Require Effective Spam Police How effective rule enforcement by the search engines regarding spam would help matters, and the impact better spam disclosure would have for searchers and marketers alike. |
