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InternetNews December 24, 2003 Ryan Naraine |
FindWhat, Espotting Extend Merger Date Paid listing players try to keep their on-again, off-again marriage plans on again. |
InternetNews January 28, 2004 Janis Mara |
IAR Bits and Bytes Espotting snags freenet search and an Ohio lawmaker proposes a tough new anti-spam law. |
Search Engine Watch December 3, 2001 Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
Search Engine Watch February 4, 2002 Danny Sullivan |
Europe's Paid Placement Warriors Unlike in the US, Overture faces competition for major partners in the form of United Kingdom-based Espotting... |
Search Engine Watch December 23, 2003 Shari Thurow |
Search Engine Contextual Ads Gain Momentum A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing. |
InternetNews February 10, 2004 Janis Mara |
FindWhat Makes Commitment, Profit The paid search provider will make that acquisition of Espotting Media, after all, and notches a record quarter to boot. |
The Motley Fool February 10, 2004 Rick Aristotle Munarriz |
Finding FindWhat.com The upstart online ad specialist keeps growing. |
Search Engine Watch January 14, 2004 Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
Entrepreneur November 2001 Melissa Campanelli |
Guaranteed Results Entrepreneurs are buying prime locations in search-engine results. Should you? |
Search Engine Watch October 13, 2009 Carrie Hill |
Saturating Your Message in Search Marketing Tips to ensure your business controls as many spaces as possible on a search results page. |
InternetNews January 7, 2004 Janis Mara |
Overture Breaks Up Contextual, Search Listings Overture will offer the option to bid on each of its products individually. |
Search Engine Watch March 3, 2003 Danny Sullivan |
Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results. |
Entrepreneur June 2004 Catherine Seda |
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it. |
InternetNews January 14, 2004 Zachary Rodgers |
The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided. |
InternetNews July 7, 2009 Michelle Megna |
Google Puts Real Estate Listings on the Map Google is expanding its real estate listings and search functionality by allowing searchers to find property listings on Google Maps. |
Search Engine Watch February 2, 2001 Danny Sullivan |
Yahoo Gets Paid Listings If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo... |
Search Engine Watch June 4, 2001 Danny Sullivan |
Can Portals Resist The Dark Side? The battle now raging over profits in the search space may not be as dramatic as Star Wars, but there's definitely an element of the Dark Side as two more search engines -- iWon and Canada.com -- have shifted over to using paid placement listings. Will other search engines follow? |
Search Engine Watch July 17, 2001 Danny Sullivan |
Consumer Group Asks FTC To Investigate Search Ads Is it deceptive advertising to include paid listings in your search results and not clearly label them as ads? A group backed by consumer advocate Ralph Nader believes so, and it's asking the US Federal Trade Commission to take action against seven major search companies... |
InternetNews December 23, 2003 Pamela Parker |
Lycos Europe, Overture Expand Deal, Involve Yahoo! Google and Espotting fail in their bid to replace Yahoo!'s Overture for paid listings on Lycos Europe's search pages. |
Search Engine Watch December 8, 2004 Chris Sherman |
Yahoo Bolsters Local Search Business Listings Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new content inclusion program. |
InternetNews August 2, 2004 Susan Kuchinskas |
Search Versus Search in Silicon Valley The Search Engine Strategies conference focuses on optimizing Web pages so they'll rank higher in search results. |
Search Engine Watch November 5, 2001 Danny Sullivan |
Lycos Redeems Itself With Relaunch Today's relaunch of Lycos is a surprising reversal of the service's decline. If you gave up on Lycos in the past, it is well worth revisiting the improved service... |
The Motley Fool April 27, 2004 Rick Aristotle Munarriz |
Finding the Next Google Google has the spotlight, but the stocks of some of its smaller peers are shining. |
Search Engine Watch May 25, 2004 Sullivan & Sherman |
Search Engine User Attitudes With so much interest in search, it's amazing how relatively little research has been done into how people interact with search engines, especially from a search marketing perspective. That's finally changing. |
Search Engine Watch November 25, 2003 Catherine Seda |
Dayparts & Other Search Engine Paid Listings Evolutions When it comes to gaining the most bang for the buck from paid search engine listings, micro-managing is a good thing, says our panel of experts. |
InternetNews January 5, 2004 Janis Mara |
FindWhat Adds New Division, New Tool The second-tier paid search player beefs up its offerings to compete with the big boys. |
Search Engine Watch June 29, 2002 Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
InternetNews December 18, 2003 Zachary Rodgers |
Ah-ha.com Adopts New Moniker The paid search listings provider changed its name to Enhance Interactive. The name change was motivated foremost by a gradual change in ah-ha.com's business model. |
Search Engine Watch December 27, 2006 Sara Holoubek |
Contextual Search Ads: Boon or Bust? Scared of contextual search advertising? Not sure how to explain a lower click through rate to your boss? Never fear: A panel of experts offered insights on this close cousin of sponsored search listings. |
Search Engine Watch December 8, 2008 William Flaiz |
Universal Search Should Be a Plus Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user. |
Search Engine Watch July 8, 2010 Jeff Beard |
Who's the Best Authority to Own and Manage Business Listings? More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard against inaccurate or inconsistent info on local search sites. |
Search Engine Watch May 26, 2004 Gord Hotchkiss |
Inside the Searcher's Mind: It's a Jungle in Here! What goes on in the mind of searchers? A research group set out to find the answers -- and came up with some interesting and surprising answers. |
Search Engine Watch July 1, 2002 Danny Sullivan |
Letter From Australia I was in Sydney last month for the Search Engine Strategies conference, and in this article, I thought I'd share a few things that stood out in my mind as I listened to the various local speakers discuss search engine marketing. |
Search Engine Watch February 25, 2003 Danny Sullivan |
Overture To Buy FAST Web Search Division Overture announced today that it intends to purchase AltaVista in a $140 million cash and stock deal. |
Search Engine Watch July 1, 2003 Danny Sullivan |
The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc. |
Search Engine Watch October 24, 2008 William Flaiz |
The Organic and Paid Balancing Act As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. |
Search Engine Watch December 22, 2010 Jeff Beard |
12 Days of Business Listings For Holidays and the New Year How is your local business identity performing online? Twelve tips to help consumers find you this holiday season and in the New Year. |
Search Engine Watch March 9, 2011 Frank Watson |
Cooper Tire Hijacked 2300 Listings at Yahoo Local, Yellow Pages More glitches in local search listings hijack other businesses. |