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Pharmaceutical Executive
March 1, 2009
Walker & Stahl |
Activate Your Audience Marketers need to reach beyond disease awareness to spark "movement" communications campaigns.   |
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May 2015
Maria Minsker |
10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures |
Entrepreneur
February 2008
Kim T. Gordon |
Join Forces Marketing for a charitable cause can benefit your company, too. |
InsideFlyer
May 2013 |
60 Seconds with Alden Hadwen, Director, Community Engagement at Aeroplan Since Aeroplan launched its Beyond Miles program in 2006, Aeroplan members have donated over 290 million miles and the Aeroplan program itself has donated more than 140 million miles to charitable organizations. |
Search Engine Watch
October 1, 2009
Justilien Gaspard |
Getting People to Talk About Your Company Build brand awareness and credible links by getting people to talk about your company. People link to companies they are familiar with and trust. |
CRM
November 2011
Brittany Farb |
Rethink Pink Materials of this color might be counterproductive for breast cancer awareness, a study finds |
CRM
November 2013
Maria Minsker |
Cause Marketing Engenders Loyalty Emotional engagements are the key to cementing long-term customer relationships. |
Pharmaceutical Executive
November 1, 2006
Marcee Nelson |
Direct to Consumer: Emotional Connection By reaching out to women, pharma companies can build more meaningful brands. |
DailyCandy
October 5, 2006 |
The Weekend Guide What you can buy, eat and do to support breast cancer awareness. |
InsideFlyer
December 2007 |
Charitable Miles We delve into giving miles and points to charity. Who does it? Why do they do it? And the benefits of giving. |
HBS Working Knowledge
August 20, 2014
John Deighton |
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster Most companies should envy the financial and brand awareness brought about by the ALS Ice Bucket Challenge. The campaign's key ingredient is that participants enhance their personal capital in performance of a good deed. |
AFP eWire
October 1, 2013
Claire Kerr |
How Does Your Organization Define "Success" in Social Media Fundraising? Fortunately for those of us who love social channels, it's now much simpler to prove that platforms like Facebook or Twitter (or even Pinterest!) have a measurable impact on your fundraising projects. |
The Motley Fool
April 11, 2007
Selena Maranjian |
Getting Flak for Doing Good A look at the (RED) campaign. Companies have long been associating themselves with good causes, and while the motives may often be financial, the results can be rather effective. |
AFP eWire
December 8, 2014
Paul Nazareth |
Three Free Tools to Help You Increase Donations This Holiday Season Here are three simple and free tools from the team at CanadaHelps that will help your charity amplify its voice, attract new donors, and raise more this Holiday season. |
AFP eWire
February 24, 2006 |
Secrets of Success from a Nonprofit Pioneer Nancy Brinker, founder and self-described veteran volunteer for the Susan G. Komen Breast Cancer Foundation shared her secrets of success: Harness the power of one... Go for grassroots... Change the culture... etc. |
CRM
October 20, 2010
Juan Martinez |
5 Dos and Don'ts of Social Media Marketing Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign? |
Fast Company
December 1999
Gina Imperato |
Surf the Web for a Change It's never been easier to make a difference on behalf of an issue you care about. You can use the Web to browse for a good cause, to donate money for good works, or to serve as a virtual volunteer. Social change is just a click away. |
AskMen.com
Samuel Hui |
Fine Living: Smart Philanthropy To help develop a sound and effective donation strategy, here are a few prudent financial management tips to guide you along the way. |
Salon.com
March 26, 2002
Daniel Engber |
Dentally unsound The American Dental Association's oral cancer awareness campaign targets young white people -- but that's not who's most likely to get oral cancer... |
Search Engine Watch
July 9, 2009
Justilien Gaspard |
Community Outreach for Public Relations and Links Reaching out to help the local community is a great way to create a positive public relations campaign in the media. Besides being a good thing to do, this will also create some much-desired links, including those from government sites. |
Pharmaceutical Executive
January 1, 2011
Eric Boothe |
The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns. |
AFP eWire
October 16, 2006 |
Advertising Council Unveils New Giving Campaign The campaign, which is titled "Generous Nation" and includes the call-to-action "Don't Almost Give. Give," will feature television and Internet advertising and a website to help link interested individuals with opportunities to help. |
Pharmaceutical Executive
July 1, 2006 |
Direct to Consumer: Making the Connection Whether it's to promote a drug or help educate the masses, pharmaceutical manufacturers are creating advertising campaigns that tug at people's hearts to get the message out. |
AFP eWire
January 8, 2013 |
Ten Things You Might Have Missed (January 8, 2013) 6 Ways Brands Can Leverage Google Plus Communities... Show, Tell and Involve: Fundraising Fundamentals for a New Era of Philanthropy... 7 ways to increase your nonprofit's donations... |
HBS Working Knowledge
May 29, 2006 |
A Business Plan to Fight Disease Avichai Kremer devised a three-pronged plan centered on reaching out to researchers in Israel, raising funds, and building public awareness of the ALS and its lack of a cure. |
CRM
December 2010
Juan Martinez |
No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects |
AFP eWire
February 4, 2014 |
Your Crowd Funding Campaign as an Action Movie As one of the hottest and most innovative methods of fundraising on the scene today, Robert Osborne shows how creating your crowd-funding campaign like an action movie will steal the audience's attention, and inspire them to give. |
The Motley Fool
December 17, 2010
Dan Caplinger |
Supersize Your Gifts -- Free! Charitable employer matching lets you double the good you do. |
Pharmaceutical Executive
May 1, 2006
Gary Norman |
Direct to Consumer: Hit 'Em Where It Helps In-Store Pharma Promotions Capture Brand Interest: In-store campaigns are able to extend the reach and value of a pharma ad campaign. They add impressions while communicating more detailed brand messages to target audiences. |
AFP eWire
October 25, 2011 |
New Web Portals Turn Birthdays, Anniversaries or Holidays into Fundraising Events In the era of social networking, there are many new online tools that supporters can use to spread the word about your organization and creatively turn well wishes and gifts into donations for worthy charitable causes. |
Inc.
September 2004
David J. Dent |
Playing Politics It can be very tempting to try to grease the political wheels. But are campaign donations a sound investment for your firm? Campaign-finance reform laws have made small companies more important in politics. |
The Motley Fool
December 7, 2006
Mary Dalrymple |
Give It All Away Some alternative ways to bestow your riches on a deserving charity. |
Financial Advisor
November 2011
Eric Rasmussen |
One From The Heart As the economy sputters, charities try to keep their footing. Advisors who understand the world of philanthropy will find themselves better positioned with high-net-worth clientele. |
AFP eWire
August 12, 2015 |
Chatting About Campaigns With Matthew Cottle We talked recently with Matthew Cottle, who is presenting a webinar on "The Campaign Prequel: Success Begins Before the Campaign Plan." |
AFP eWire
March 30, 2010 |
Your Capital Campaign: Are You Ready to Succeed? A capital campaign is a marathon, not a sprint. Here are some tips to make sure you are ready to go the distance. |
