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AFP eWire
February 9, 2004
Linda Lysakowski |
Tips From Members: The Planning Study Process, Part Two When considering a capital or endowment campaign, organizations need to consider conducting an external assessment of the willingness and ability of the organization's constituency to support the campaign.   |
AFP eWire
February 4, 2014 |
Your Crowd Funding Campaign as an Action Movie As one of the hottest and most innovative methods of fundraising on the scene today, Robert Osborne shows how creating your crowd-funding campaign like an action movie will steal the audience's attention, and inspire them to give. |
AFP eWire
March 30, 2010 |
Your Capital Campaign: Are You Ready to Succeed? A capital campaign is a marathon, not a sprint. Here are some tips to make sure you are ready to go the distance. |
AFP eWire
July 28, 2009 |
Are You Ready for a Capital Campaign? Let's explore the characteristics of a nonprofit that is most likely to find success in a campaign. |
AFP eWire
February 2, 2004 |
Tips From Members: The Planning Study Process When considering a capital or endowment campaign, a major undertaking for most organizations, an internal assessment of the organization's readiness is imperative. |
AFP eWire
July 10, 2006 |
Successful Capital Campaign Teams: Balancing Technical and Interpersonal Skills New research finds that many capital campaign teams, while meeting their goals, often contend with a lack of cohesion, overemphasizing interpersonal skills at the expense of optimal fundraising success. |
AFP eWire
July 28, 2009 |
Capital Campaigns: Getting the Word Out A capital campaign is the perfect time to tell your organization's story and tell it well. |
AFP eWire
September 28, 2010 |
The Top 10 Mistakes in Fundraising Campaigns Is your fundraising campaign fizzling? Whether you are stalled or just moving slower than you would like, there are some common mistakes that you can diagnose now before your campaign sputters to a stop. |
AFP eWire
November 1, 2011 |
The Feasibility Study: It's All About the Interview A conversation with an important donor can uncover much more than just his or her interest in supporting a capital campaign. Here are some tips on making the most of an interview. |
AFP eWire
January 8, 2013 |
Ten Things You Might Have Missed (January 8, 2013) 6 Ways Brands Can Leverage Google Plus Communities... Show, Tell and Involve: Fundraising Fundamentals for a New Era of Philanthropy... 7 ways to increase your nonprofit's donations... |
InternetNews
April 19, 2007
Andy Patrizio |
On The SaaS Trail of CampaignForce Salesforce.com's CRM application is for the political candidate who has everything except access to campaign donor information. |
AFP eWire
August 5, 2014 |
Crowdfunding Part 2 -- How to Crowd Surf These tips, how to's, what not to's and step-by-step articles will lead you in your planning, launch, implementation and ultimately successful crowdfunding campaign. |
AFP eWire
April 7, 2014
Andrea McManus |
Collaborative Campaigning -- Can We Be Friends Through Collective Impact? Calgary is a city with a ten-year plan to end homelessness and, it is one of the few such plans in North America that is actually working. |
AFP eWire
October 1, 2013
Claire Kerr |
How Does Your Organization Define "Success" in Social Media Fundraising? Fortunately for those of us who love social channels, it's now much simpler to prove that platforms like Facebook or Twitter (or even Pinterest!) have a measurable impact on your fundraising projects. |
AFP eWire
April 30, 2014 |
Top Ten (Week of April 30, 2014): Has the Word 'Impact' Lost Its Impact? How to Predict the Success of a Nonprofit Program Before It Starts... How to Get People Excited About Your Nonprofit's Next Fundraising Campaign... Has the Word `Impact' Lost Its Impact?... |
Search Engine Watch
July 14, 2008
David Szetela |
Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls. |
CRM
October 2013
Marshall Lager |
What's Your Marketing Plan? Good marketing campaigns have a set goal. There's a reason why. |
AFP eWire
July 24, 2013 |
Attention Small Nonprofits -- Donor Screening Services Are More Tangible Than You Think Even the smallest nonprofit can benefit from the resources available to the larger nonprofits, if they create a set of reasonable goals and expectations. |
Search Engine Watch
April 27, 2010
Jeremy Hull |
Paid Search Management: Campaign Organization, Part 1 Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of two. |
Search Engine Watch
January 21, 2011
Joseph Kerschbaum |
Automate Your AdWords Management with Automated Rules, Part 1 This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. |
Search Engine Watch
May 26, 2010
Joseph Kerschbaum |
How to Move an AdWords Campaign Without Breaking it If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. |
CRM
October 20, 2010
Juan Martinez |
5 Dos and Don'ts of Social Media Marketing Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign? |
AFP eWire
July 24, 2013
Goldman & Fishman |
Mitzvah Monday: A One-Day Fundraising Initiative UJA-Federation held its second annual Mitzvah Monday campaign, a one-day fundraising initiative. The campaign is part of UJA-Federation's continuing efforts to find innovative and meaningful ways to support our mission and engage new donors. |
Information Today
October 10, 2011 |
OCLC's Geek the Library Campaign Receives Additional Funding OCLC's Geek the Library community awareness campaign, piloted in 2009 and 2010 and now available to all U.S. public libraries, received an additional grant from the Bill & Melinda Gates Foundation. |
AFP eWire
October 13, 2014 |
Top Ten (Week of October 13, 2014): Moving a First-Time Donor to a Major Donor 7 Fundamental Principles of Major Capital Campaigns... Who Would You Rather Ask for a Gift: a Woman or a Man?... Move a First-Time Donor to a Major Donor... |
CRM
November 25, 2011 |
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. |
Search Engine Watch
May 21, 2009
Sage Lewis |
Cabela's, Performics, and Performance Marketing Here's an interesting promotion that drives online shoppers to offline retail locations using coupons. There are some important things to learn from this successful online/offline promotion. |
CRM
December 12, 2011
Judith Aquino |
Constant Contact Launches Marketing Tool for Small Businesses Constant Contact, an online marketing company that serves small businesses and non-profits, unveiled its new Social Campaigns tool today, giving users a way to create stylized landing pages on Facebook. |
AFP eWire
February 21, 2005 |
Paying for Your Own Keep Tony Poderis, a development professional and consultant with more than 30 years of experience, speaks out against the practice of fundraisers having to pay for their own salaries. |
AFP eWire
November 6, 2013 |
Top Ten: The Best of Year-end Fundraising! (November 6, 2013) Stand apart from the crowd with your year-end fundraising campaign... 3 Keys to Year-End Giving ... 3 ways to wake up your donors... |
Bank Technology News
August 2004
John Adams |
Political Contribution Management: Arnold Webifies His War Chest A subtle nugget of the California Governor's political prowess is his campaign's use of contribution-management technology -- which could lead to an advanced way of managing election finance. |
Entrepreneur
November 2004
Nancy Michaels |
Direct Effect Make the most of your direct-mail campaign. |
HBS Working Knowledge
March 22, 2004
Martha Lagace |
How Nonprofits Use the Internet to Get Ahead You'll need more than a nice-looking Web site and a "Donate Now" button. Experts swapped tips at the 2004 Social Enterprise Conference. |
AFP eWire
December 15, 2008 |
Face the Economy With Sharpened Focus, Solid Strategy eWire interviewed two veteran fundraising consultants about the effect the economy is having on their clients' fundraising and to get their advice on how to deal with these unprecedented challenges. |
CRM
December 1, 2005
Alexandra DeFelice |
Cost Reduction Gets a Dutch Touch With Data Mining Dutch insurance company FBTO Verzekeringen deployed a marketing campaign optimization tool and reduced campaign costs by 35% the first year, saw a 29% profit improvement and increased conversion rates by 40%. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
AFP eWire
October 16, 2006 |
Advertising Council Unveils New Giving Campaign The campaign, which is titled "Generous Nation" and includes the call-to-action "Don't Almost Give. Give," will feature television and Internet advertising and a website to help link interested individuals with opportunities to help. |
Entrepreneur
February 2008
Kim T. Gordon |
Join Forces Marketing for a charitable cause can benefit your company, too. |
AFP eWire
August 21, 2013 |
Top Ten Things: 25 Situations Only Nonprofit People Can Understand (August 21, 2013) Fundraising Research: Raising Money in a Changing World... Fundraising Strategy/Approach: You Have 6 Nonprofit Story Types to Tell... Donor Psychology: The Static State of Philanthropy... |
AFP eWire
July 10, 2012
Kevin LaManna |
Using Pinterest as a Nonprofit Fundraising Engine While chatting with nonprofits, we've been asked how they can use Pinterest to help their organizations. Here are 7 tips on how nonprofits can start using Pinterest to raise awareness, impact and fundraising. |
AFP eWire
November 20, 2013 |
Top Ten: A Playbook To Kickstart Your Nonprofit's #GivingTuesday Campaign (November 20, 2013) Fundraising Research: Why Women Thrive in Political Fundraising... Volunteer Management: Narrow the Focus... Donors: Why Asking and Thanking Donors is All Wrong... |
BusinessWeek
April 30, 2007
Javers & Dunham |
Candidates' Stupid Accounting Tricks Political campaigns, like corporations, sometimes play games with their financial reports. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
December 2014
Leonard Klie |
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. |
Pharmaceutical Executive
January 1, 2011
Eric Boothe |
The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns. |
AFP eWire
November 4, 2011 |
Nashville Fundraiser Wins International Award for Service to the Profession The Association of Fundraising Professionals has bestowed the Barbara Marion Award for Outstanding Leadership to Susan Earl Hosbach. |
AFP eWire
February 5, 2014 |
Top Ten (Week of February 5, 2014): 10 Must-Have Elements for Nonprofit Websites Volunteer Management: 5 Ways To Get Leadership Engaged In Your Employee Volunteer And Giving Program... Donors: Monthly Donors: Small is beautiful!... Technology: 6 Strategies To Sending Mobile Friendly Emails... |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
The Motley Fool
January 6, 2004
Rich Smith |
Chick-fil-A Refuses to Crow Fast-food chicken purveyor Chick-fil-A suspends new marketing campaign. |
Entrepreneur
December 2004
Nancy Michaels |
Patriot Acts Should you play up the "Made in the USA" angle in your marketing campaign? |
