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Feature: Language Translation in the Internet Age - 'my Hovercraft is Full of Eels' Webpages are designed to attract users and to keep them coming back. Along with poor design and typos, issues of unclear messages plague many websites today. |
Nursing Management
April 2012
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October 2001
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International Business Multiculturalism and the Internet That the World Wide Web contributes to the creation of a global economy has become accepted as fact. But what resources exist for businesspeople interested in learning about the larger world and the people who inhabit it? |
Search Engine Watch
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Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe? |
CRM
March 2008 |
Online Exclusive: The Making of a Multicultural Campaign Before launching a multicultural campaign, marketers should know how the consumers are using the products in real time, how they live their lives in real time. |
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July 19, 2013
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Your Users Are Hungry for Big Language Global organizations must effectively translate content into languages their customers understand. Give your content global relevancy with machine translation. |
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Direct to Consumer: The Secret of My Success Pharmaceutical industry experts sound off on the methods behind an award-winning ad and how the next great direct-to-consumer campaign will come about. |
Pharmaceutical Executive
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Direct to Consumer: Culturally Relevant Marketing Through culturally relevant marketing, pharma can seamlessly weave its brands into consumers' lives... Also: The 2005 Pharmaceutical Advertising and Marketing Excellence Award recipients... |
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Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics. |
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Al Williams |
Taking on The World Is your site ready for internationalization? |
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October 2007
Martin Sipkoff |
Cultural Sensitivity Is Vital In Medication Management The diverse Latino population requires insurers to understand that there is no cookie-cutter answer for successful medication management. |
Job Journal
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Julia Hollister |
Multilingual Skills Matter Multilingual talents translate directly into dollars for forward-thinking businesses. |
Search Engine Watch
May 19, 2010
Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more. |
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Understanding Needs of Multi-Cultural Clients Your clients come from a host of different cultures, whether you realize it or not. What are you missing? |
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February 9, 2015
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Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations. |
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October 7, 2009
Andy Atkins-Kruger |
How to Choose an International Search Agency A vast majority of international search marketing resourcing decisions made this month will be taken by people who've never had to make such decisions and guidance is offered to aid in the process. |
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SDL Launches Customer Journey Analytics and Social Media Monitoring New social intelligence solutions help brands measure purchase intent and brand advocacy. |
Search Engine Watch
October 20, 2010
Christian Arno |
Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines. |
The Motley Fool
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Learn a Language, Get a Job Multilingual workers are in demand. |
Pharmaceutical Executive
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Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
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Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
HBS Working Knowledge
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In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. |
Pharmaceutical Executive
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Direct to Consumer: One Size Fits You Custom-tailored e-mail campaigns yield high marks from consumers. |
Search Engine Watch
March 2, 2011
Christian Arno |
5 Money-Saving Strategies for Localized Websites How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. |
Search Engine Watch
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International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. |
Entrepreneur
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Cultural Club Use ethnic holidays to attract new customers. |
Search Engine Watch
August 11, 2010
Andy Atkins-Kruger |
Improving Your International SEO Skills If you're looking to take your search engine optimization to a global level, you'll need the right skill set. Some tips on how to gain international search experience, where to seek training, and dealing with other languages. |
Information Today
June 11, 2012 |
Multicultural Books and Videos Becomes SkyRiver Vendor Partner SkyRiver announced an expansion of the SkyRiver database through a new partnership with Multicultural Books and Videos, Inc., a major library supplier of foreign language materials -- particularly titles in non-Roman languages. |
D-Lib
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Debabelizing Libraries: Machine Translation by and for Digital Collections Million-book libraries provide not only testbeds for existing ideas, but also several problems in need of immediate solution. As data acquisition becomes more automated, cataloguing needs more automated help. |
Entrepreneur
August 2006
Gwen Moran |
Hot Stuff Make these top trends part of your marketing mix. |
CIO
October 1, 2003
Patricia Ensworth |
Culture Clash You don't need a degree in anthropology to negotiate multicultural IT projects. But as this IT exec discovered, having one sure doesn't hurt. |
ONLINE
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Greg R. Notess |
Multilingual Searching: Search Engine Language Tools For savvy searchers, the multiple languages and content from distant countries create new opportunities for finding previously buried information resources. |
Information Today
Paula J. Hane |
Britannica Subsidiary Unveils English-Arabic Search Engine Melingo has just introduced Morfix CL, its English-Arabic-English Cross-Language Search with Embedded Translation. What that means is that English-speaking researchers can search through Arabic material without knowing any Arabic at all--and see a results page with a translation of each Arabic word or phrase. |
Information Today
September 3, 2009
Paula J. Hane |
Please Translate That for Me Google recently added nine new languages to Google Translate |
