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CRM November 23, 2012 Pelin Thorogood |
The New Science of Retaining Customers Look to digital analytics to improve buyer loyalty and customer lifetime value. |
CRM January 2014 Maria Minsker |
Pizza Hut Slices Customer Base with Segmentation Capillary Technologies delivers results through consumer behavior intelligence and targeted time-focused campaigns. |
CRM April 2014 Maria Minsker |
13 Digital Marketing Myths, Debunked The real answers to those burning questions about email, social media, mobile devices, and big data. |
InternetNews August 8, 2005 Susan Kuchinskas |
New Responsys Release Tightens Focus The e-mail automation company's upgraded platform produces automatic but highly targeted messages. |
CRM January 20, 2012 Kara Trivunovic |
Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns. |
CRM December 14, 2012 Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
CRM September 2013 Maria Minsker |
Consumers Call Personalized Email Marketing 'Superficial' Marketers and consumers are on different pages when it comes to email marketing effectiveness. |
CRM November 1, 2005 Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM May 2015 Oren Smilansky |
Wine Enthusiast Uncorks More Personalized Email Campaigns with Bluecore Solution A reduction in outgoing email increases revenue for the wine accessories company. |
CRM May 4, 2012 Faletski & Sherrett |
Building a Successful Mobile Email Campaign Here are three ways you can improve the success of your email campaigns in an increasingly mobile world. |
CRM November 2015 Maria Minsker |
LuckyFish Hooks "Hi-Def" Customer Segments with Optimove Facebook Audience micro-segments let the gaming company boost retention rates. |
CRM June 10, 2011 Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
HBS Working Knowledge November 11, 2013 Dina Gerdeman |
A Smarter Way to Reduce Customer Defections Companies can't afford to lose hard-won customers, but in truth some are more important to keep than others. Recent research by Sunil Gupta and Aurelie Lemmens explains how to find them. |
CRM November 25, 2011 |
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. |
CRM April 10, 2013 |
Constant Contact Expands Marketing Integrations New content creation integrations add to email marketing functionality for SMBs. |
CRM December 12, 2011 Judith Aquino |
Constant Contact Launches Marketing Tool for Small Businesses Constant Contact, an online marketing company that serves small businesses and non-profits, unveiled its new Social Campaigns tool today, giving users a way to create stylized landing pages on Facebook. |
CRM February 2012 Judith Aquino |
Wyndham Hotels' Targeted Emails Break Records Group's marketing team hones in on members through email messages. |
CRM May 2006 Carol Ellison |
8 Email Marketing Tips Experts provide commonsense advice about one of the most powerful and yet one of the most dangerous mediums of communication -- Email. |
AFP eWire July 31, 2013 Mike Snusz |
Three Pieces to an Engaging Email Campaign Nonprofit email campaigns can learn from what the corporate world is doing. Corporate email programs have focused on delivering value -- they test offers, messaging and more. |
AFP eWire May 20, 2014 |
Donor Retention -- The Talk of The Town Some of you may be thinking, "Retention? Enough Already!" The truth is - it's important, it's a hot topic and it's not going anywhere. |
CRM July 2011 Brittany Farb |
Mobile e-Commerce in the B2B Sector While mobile e-commerce is trending for retailers, it also is a hot tool for business-to-business marketing. |
CRM September 2011 Leonard Klie |
Email Marketing Has the Look Responsys' third annual Email Design Look Book highlights strategies vital to marketers' future success |
Search Engine Watch October 10, 2007 Pat Stroh |
Is Your Paid Search Campaign Part of a Mix or a Mess? The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns. |
Bank Systems & Technology May 6, 2004 |
One Question For Greg Fusilli, The Bank of New York How is The Bank of New York using technology to improve its relationships with retail banking customers? |
U.S. Banker July 2008 Foote & Gupta |
Avoiding a Marketing Meltdown Even in the best of times, retail-bank marketing teams face loads of performance pressure and often struggle to set priorities. But now the swooning market has redoubled the challenge. |
Pharmaceutical Executive December 1, 2008 Dave Ormesher |
The Self-Fueling Marketing Machine Creating a self-fueling machine that produces data - which steers the marketing channel and in turn produces more data - represents the necessary evolution for the survival of pharmaceutical e-marketing. |
Bank Systems & Technology July 29, 2009 Maria Bruno-Britz |
Jack Henry Rolls Out BIG Rewards BIG Rewards was created with Saylent Technologies to give banks a deeper solution for customer stickiness. |
CRM March 22, 2013 Kelly Crothers |
Build a Strong Foundation for the Most Effective Campaign Management Stand out with data-driven marketing. |
AskMen.com Kirk Thurbide |
Employee Retention Employee retention looks to be an ongoing challenge for organizations. As the workforce continues to change, perhaps so must the conventional thinking on employees and retention. |
CRM March 15, 2013 Paul Anderson |
Win Over Your Customers with Smart CRM Moves Use the right tools to boost brand loyalty. |
CRM February 10, 2014 Maria Minsker |
As Marketers Embrace New Tactics, Experian Studies Find Email Is Still King Thanks to pop-up windows and responsive design, email remains the top marketing channel. |
CRM March 8, 2013 |
Comm100 Adds an Email Marketing Wizard New templates and user interfaces simplify email content creation. |
Bank Systems & Technology April 28, 2008 Maria Bruno-Britz |
Analytics Are Becoming Increasingly Important Tools in Banks' Customer Retention Strategies Predictive analytics tools are helping banks understand customers' behaviors and meet their unique needs with tailored products and services, improving customer retention as a result. |
CRM July 1, 2003 Ramin Ganeshram |
Seeing Green Rob McClellan, director of supply chain management and services for Taylor Made-Adidas Golf, uses email to drive leads to resellers. |
CRM August 3, 2012 Carrie Scott |
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability. |
Insurance & Technology May 25, 2010 Anthony O'Donnell |
Alfa Vision Insurance Taps SAS To Improve Customer Retention The SAS Analytics Pro solution, combined with an Elite Technology Solutions-developed retention model will be applied to eight program rollouts during 2010. |
Registered Rep. October 27, 2008 John Churchill |
Separate BofA Retention Package Targets Top Half of BofA force Only 50 percent, or roughly 1,000 of the 2,000 Bank of America Investment Services financial advisors, will see a retention bonus. |
CRM October 2005 Jim Dickie |
Direct Marketing Trends for 2006 More companies are turning to the Web for targeted marketing efforts. |
Registered Rep. June 15, 2007 Kevin Burke |
Wachovia Extends Olive Branch to A.G. Edwards Reps. Will They Accept? Just 15 days after it announced it was buying A.G. Edwards, Wachovia Securities announced its retention package for A.G. Edwards reps. |
CRM October 2, 2013 |
Experian Releases Email Insights A new product turns inactive email subscribers into active customers again. |
CRM January 2012 Judith Aquino |
Don't Count Out Email Yet New advances make email a smart choice for marketers. |
Registered Rep. November 4, 2008 |
Top Merrill FAs Playing Hardball With Retention Package They have taken the first step towards getting changes made by collectively hiring a lawyer, who "ripped the retention contract to shreds." |
AFP eWire July 22, 2015 |
AFP Top Ten (Week of July 22, 2015): Three Keys to Donor Retention Case Studies: I Wish I Had Thought of That... Seven Critical Types of Donor Data... Five Lessons for New Philanthropists... |
Bank Technology News March 2010 Rebecca Sausner |
Big Banks Invest in Marketing, PFM Online A survey of banks finds online sales and marketing are the primary focus of many big banks. |
CRM October 2013 Marshall Lager |
What's Your Marketing Plan? Good marketing campaigns have a set goal. There's a reason why. |
CRM September 2012 Judith Aquino |
Avoid the Spam Folder How marketers can save outbound emails from the dreaded fate. |
Bank Technology News April 2009 John Adams |
Keep 'Em Coming Back First Tennessee's bridge to the second decade of the 21st century is an automated connection between account opening and email platforms that enable onboarding tactics with results. |
CRM October 2013 Maria Minsker |
Marketing Email Open Rates Jump Nearly a third of marketing emails are viewed -- a major increase compared to recent years. |
CRM July 2011 Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. |
Registered Rep. May 12, 2011 Mindy Diamond |
Golden Handcuffs Loosen Some advisors who signed retention agreements have already begun looking for a way out, but plan to hold off on the switch for a year or two, until they can pocket more of that retention money. |