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CRM
November 2013
Maria Minsker |
Social CRM Takes Center Stage Social CRM should be about people, not technology. Companies should avoid isolating social media as strictly a marketing tool and instead incorporate it more seamlessly into sales and service.   |
CRM
August 19, 2014
Maria Minsker |
CRM Evolution 2014 Day Two: Customer Engagement Is the Future of CRM Brands need to revise their digital, mobile, and call center strategies. |
CRM
October 2010
Lauren McKay |
A CRM Showdown in Times Square Executives from four of the industry's top vendors share the same stage - but not the same views. |
CRM
August 20, 2014
Maria Minsker |
CRM Evolution 2014 Day Three: As Social Engagement Strategies Mature, New Challenges Arise The sports industry uses social media to connect with fans during slow periods. |
CRM
April 2014
Barton Goldenberg |
Taking the Plunge into Social CRM Integrating social communities takes a true commitment. |
CRM
March 2007
Colin Beasty |
The Enlightened Enterprise As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance. |
CRM
February 2014
Leonard Klie |
Law Firms Make the Case for CRM Sixty-three percent of firms plan additional investments in 2014, LexisNexis research finds. |
CRM
September 7, 2010
Rob Howard |
Try Being Unsocial with Customers First You don't want social CRM. You want integrated customer intelligence. |
CRM
August 21, 2013
Leonard Klie |
CRM Comes of Age in the Age of Moneyball CRM Evolution panelists uncover the need to use CRM for more than just selling tickets. |
CRM
July 2, 2013
Leonard Klie |
Microsoft Plans New Dynamics CRM Version for Fall Release The new fall 2013 version features a new user interface, greater integration with social and collaboration tools, and more mobile support. |
CRM
October 1, 2003
Paul Greenberg |
A Commonwealth of Self-Interest CRM initiatives will succeed only if users see value in using them. |
CRM
January 2014
Marshall Lager |
Bidding Social CRM a Fond Farewell A transformative term is being retired. What does it mean to us? |
CRM
September 2, 2011
Duke Chung |
Five Ways to Amplify Your CRM System By opening up a two-way communications channel for customers and your CRM system, it provides an enormous overview of what customers want, accessed, and engaged in during their customer service experience. |
Search Engine Watch
August 19, 2010
Jacob Morgan |
Interactions With Transactions: Understanding Social CRM Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy. |
CRM
March 2014
Jim Dickie |
The Adoption Rate Challenge Give sales reps the right tools to drive CRM success. |
CRM
October 21, 2013
Maria Minsker |
Microsoft Dynamics CRM Forms Strategic Alliance with InsideView The new partnership will bring Social Insights to the cloud-based Microsoft Dynamics CRM Online service. |
CRM
March 1, 2004
Ginger Conlon |
CRM Strategy Is Taking Center Stage Organizations are increasingly adopting CRM as a business strategy rather than as simply a technology |
CRM
April 2015
Barton Goldenberg |
Social CRM in Action Businesses discover the value of social communities. |
CRM
August 14, 2012
Judith Aquino |
The Future of CRM According to Vendors Execs share thoughts on customer trust, brand experience, and social CRM. |
CRM
June 2003
Paul Greenberg |
PRM Is Not So Different From CRM After All Channel partners are salespeople, too. It's time we recognize the relationship for what it actually is. |
CRM
July 20, 2012
Dan Schleifer |
Beyond CRM: Improving Sales Process Execution Differentiating between a sales process and CRM is the first step. |
CRM
January 21, 2005
Colin Beasty |
Required Reading: Tracking the Evolution of CRM In the most recent collaboration by Accenture's CRM strategists, Defying The Limits: Mastering High Performance CRM takes a unique vantage point for surveying the past, present, and future of CRM. |
CRM
March 21, 2014
Kostojohn & Ghalayini |
Build a Solid CRM Foundation Master the basics before taking on the latest innovations. |
CRM
September 16, 2014
Leonard Klie |
Microsoft Previews Dynamics CRM 2015 Updates to Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing will help marketers and salespeople collaborate more effectively. |
CRM
August 4, 2015
David Myron |
Social CRM Mistakes and How to Avoid Them Follow these 10 steps to deploy a successful social CRM strategy. |
CRM
December 2012
Esteban Kolsky |
What's in a Name? Debating the future of social CRM. |
CRM
October 2010
Carolyn Heller Baird |
Intimacy Issues You can enhance customer intimacy in ways that didn't exist until very recently. |
CRM
August 10, 2010
Juan Martinez |
The Missing Piece(s) of Social Media A panel of executives from industry-leading social media platform vendors answer questions about what businesses need to know about social CRM. |
CRM
August 17, 2012
Dan Schleifer |
Extending the Definition of Social CRM Improving conversations should be a key element |
CRM
September 11, 2015
Leonard Klie |
Microsoft Introduces Updates in Microsoft Dynamics CRM 2016 Microsoft Dynamics CRM 2016 will feature enhancements in productivity, intelligence, mobility, and customer service. |
CRM
February 2014
Paul Greenberg |
CRM in the Age of Customer Engagement When definitions are in flux, flexibility is key. |
CRM
February 2010
Paul Greenberg |
The Shotgun Marriage of Sales and Marketing In this exclusive excerpt from the fourth edition of the industry bible, a legendary thought leader explains why the unification of sales and marketing is finally upon us. |
CRM
November 2011
Barton Goldenberg |
The Real Value of Social CRM Leverage public social media and niche sites to drive traffic to your community |
CRM
April 2012
Esteban Kolsky |
The Big Three The big problems in CRM are not solved by deploying software and changing a few processes. They require a lot more than that to be solved. |
CRM
June 2005
Jim Dickie |
A Little Help From Your Friends A new crop of CRM services firms help solve data-related frustrations. |
CRM
May 2006
Jim Dickie |
What Does CRM Really Do to Help Salespeople? In a recent survey of sales executives, more than 70% of participating firms show positive results from using CRM systems. |
CRM
October 1, 2003
Lisa Picarille |
Vertical Focus: Professional Services Ask law firms, accounting firms, consultants, and financial services firms about CRM and most will tell you that the traditional CRM vendors are more focused on transaction-based customers than on billable clients. |
CRM
January 2014
Barton Goldenberg |
Integrating Social Media Is a Strategy for Success Expand your insights with a hub and spoke model. |
CIO
February 1, 2002
Danielle Dunne |
Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs... |
CRM
November 15, 2004
Ginger Conlon |
The Changing Face of CRM Customer commitment has always been and will continue to be the ultimate goal of CRM. |
CRM
April 2010
Barton Goldenberg |
Your People Are Half the Battle You have a simple choice: Prepare your people or prepare for failure. |
CRM
August 2010
Joshua Weinberger |
Influential Leaders: The Statistician Michael Wu, principal scientist of analytics, Lithium Technologies, likes to think of relationships as a numbers game. |
CRM
February 2010
Joshua Weinberger |
The Shotgun Marriage of Sales and Marketing: The Links The links, additions, and bonuses mentioned in this month's excerpt from the fourth edition of CRM legend Paul Greenberg's book, CRM at the Speed of Light. |
CRM
May 2003
Ginger Conlon |
Love Is in the Air I recently attended customer events hosted by Onyx and Salesforce.com, during which these vendors were spreading the love. The love of their products, that is. Going to these events gave me the opportunity to speak to customers face-to-face about the results they're seeing from CRM. |
CRM
November 2003
Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM
March 25, 2011
Jim Davies |
Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives |
CRM
October 2007
Jim Dickie |
Analyzing the Sales Process We often find that CRM systems give sales managers numbers when what they really want is insight. Is CRM finally ready to demystify sales management? |
CRM
July 14, 2015
Javier Peralta |
Choose the Right CRM Solution for Your Small Business Mobility, flexibility, and automation will help you get the most out of your system. |
CRM
July 2010
Joshua Weinberger |
CRM: Then and Now Over the last 15 years, CRM projects and plans may have changed dramatically, but the overarching goal of improving the customer relationship has remained a straight shot. |
CRM
December 2003
Paul Greenberg |
Creating Realistic Customer Expectations Lessons about escalating customer expectations of CRM software beyond reason were not learned. |
