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Entrepreneur August 2004 Kim T. Gordon	Young at Heart Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign? There's a big distinction when marketing to these two groups.
Entrepreneur May 2009 Matt Thornhill	Tap Into the Boomer Market Baby boomers: 76 million strong and a force to be reckoned with.
Entrepreneur April 2006 Melissa Campbell	Boom Town With baby boomers comprising one-third of the online population, the Net is a very profitable place. However, there are some general rules for marketers to follow.
Registered Rep. May 13, 2013 Lauren Barack	Baby Boomers Driving the Technology Wave Forget "next-gen." The real push for an online component to the financial advisory business is coming from the older generation, and the change is happening faster than you thought.
Job Journal January 27, 2008 Michael Kinsman	Career Pros: Oldest Boomers Eager to Retire Contrary to analysts' predictions, some baby boomers are calling it quits.
Investment Advisor April 2009 Melanie Waddell	Retirement Planning: All God's Children Still Not Saving Enough Baby boomers are still not saving enough.
CRM November 2006 Colin Beasty	Wild & Crazy Companies see green in this graying generation's attitudes and outlook on life.
Investment Advisor April 2008 Kara P. Stapleton	Transforming the Dependency Ratio Between 2005-2050 the amount of baby boomers will be swelling the senior crowd, and the "dependency ratio" -- the relationship between the size of the working-age population and the elderly -- will rise.
The Motley Fool August 26, 2011 Morgan Housel	Baby Boomers: The Biggest Threat to Your Investments? Don't count on it. According to a recent Federal Reserve paper, retiring baby boomers could sink the stock market over the coming decades.
Registered Rep. November 14, 2011 Susan Konig	NOT My Generation: How to Manage Multiple Generations of FAs A 2010 survey by Lee Hecht Harrison, a Woodcliff, N.J., career management firm, found that over 60 percent of employers surveyed said they were experiencing substantial tension between employees of different age groups.
Bank Systems & Technology April 20, 2010 Penny Crosman	Baby Boomers Have Realized They Won't Be Able to Retire A Corporate Executive Board survey finds that Baby Boomers are facing harsh economic realities. The research group says banks should offer their boomer customers educational sites to solve holistic financial challenges
On Wall Street March 1, 2011 Elizabeth Wine	Five Questions With Joseph F. Coughlin Joseph F. Coughlin, director of the MIT AgeLab, leads a research program aimed at understanding the behavior of the 45-and-older population. He talks about how advisors fall short in dealing with this demographic.
Financial Advisor April 2005 Deena Katz	Boomers-Retire, Restructure Or Reinvent? This huge group will change priorities and approaches on retirement. What will the role of financial advisors be in this new environment?
InternetNews August 30, 2010	Older Americans Flock to Social Networking New report from Pew Internet Project finds that older Americans are gravitating to social sites like Facebook and LinkedIn at a staggering rate, much faster than the young.
The Motley Fool August 18, 2010 Alyce Lomax	The Boomer Bust Could Slam These Stocks Boomers' busted budgets could impact many stocks in industries beyond the retail sector.
Food Processing July 2005 Diane Toops	Toops Scoops: Hear that echo? America's 75 million 'Echo Boomers' -- children of the 'Baby Boomers' -- are coming of age. Are you prepared to market to them? Here's what they want.
AskMen.com	Is The Generation Gap Widening? From cell phones and texting to religion and manners, younger and older Americans see the world differently, creating the largest generation gap since the tumultuous years of the 1960s.
On Wall Street July 1, 2011 Keith J. Weber	A Generational Retirement Shift Midlife is changing. The longevity gains seen over the last 100 years haven't just added years onto the end of our lives, they've added quality years to the middle of our lives.
Prepared Foods November 1, 2005 Claudia D. O'Donnell	Pig in the Python Baby Boomers continue to impact America's eating habits, including restaurant patronage.
U.S. Banker October 2009 Sherry Cooper	Remaking the Retirement Plan, Post-Crisis Spooked by sharp declines in their net worth, boomers are postponing retirement and investing more conservatively. They are also counting on their banks to simplify their financial lives.
BusinessWeek October 24, 2005	Marketers, Don't Call Them "Seniors" Companies that think today's 50-plus boomers are like their parents are missing a huge opportunity, says consultant Matt Thornhill.
CRM February 2012 Paul Hyman	Baby Boomers: Every Silver Lining Has a Touch of Grey While the oldest members of this generation are starting to retire, marketers should not panic -- many members of this cohort will be working for years to come.
Investment Advisor June 2006	Retirement Planning: Behind the Numbers What do consumers want when it comes to financial advice? It turns out the generations like getting their financial advice in different ways.
Job Journal June 12, 2005 James E. Challenger	Maturing Workforce Favors Aging Boomers As baby boomers age and the labor force begins to shrink, businesses must reconsider their attitude toward hiring older workers. Smart companies will capitalize on this vast pool of talent and experience.
AFP eWire September 20, 2011	Civic Engagement: By the Numbers People who are more socially connected are also more likely to engage in service activities, including volunteering and group involvement. Here is a look at the levels of civic engagement in the U.S. between 2008 and 2010.
Investment Advisor December 22, 2010 Danielle Andrus	Confusion in the Boomer Space Boomers are optimistic or pessimistic -- just depends on who you ask.
Fast Company March 2004 Linda Tischler	Where The Bucks Are Youth-obsessed Madison Avenue is missing the biggest, richest market of the future. Boomer women have money to spend and make most purchasing decisions. Plus, they live 15 years longer than their husbands. So why aren't advertisers paying them any attention?
CRM February 2012	What's Age Got to Do With It? The Great Recession has taken its toll on Generation Y, Generation X, and Baby Boomers in different ways.
AFP eWire September 12, 2005	Boomers Lead Generation Giving, But Younger Groups Showing Potential A new study reports that the baby boomer generation now gives more to charities than any other generation, while younger donors are showing a stronger than expected proclivity to support nonprofit organizations.
Job Journal October 15, 2006 James E. Challenger	The Boomer Boom Instead of baby boomers retiring, expect a surge in new start-ups that could have a profound impact on the economy.
Prepared Foods December 2007 Ashley F. Dziuk	Catching the Age Wave: Banking on Boomers The taste and flavor perception of aging consumers is covered, along with the most popular types of foods of younger vs. older Boomers.
BusinessWeek October 16, 2006	MySpace For Baby Boomers Monster.com founder Jeff Taylor thinks seniors should have a network, too.
Entrepreneur August 2006 Gwen Moran	Hot Stuff Make these top trends part of your marketing mix.
Registered Rep. January 14, 2004 John Churchill	Baby Boomers Zero in on Retirement As the baby boomer generation nears retirement age, the financial issues that weigh heaviest on their minds are shifting. According to a study released yesterday, baby boomers have switched their financial focus from providing for children to planning for retirement.
AFP eWire July 2, 2004	New Strategies to Attract Baby Boomer Volunteers Baby boomers have the promise of becoming a social resource of unparalleled proportions, but charities face special challenges in trying to reach them.
Entrepreneur December 2004 Rieva Lesonsky	Leaving Their Mark A look at the impact of the baby boomers. The aging of the boomers will create more opportunities and challenges for entrepreneurs.
The Motley Fool November 10, 2010 Selena Maranjian	How Baby Boomers Will Affect Your Stocks Demographic changes could play a big role in your investments' future.
Prepared Foods January 2008 Rita Negrete	Generational Marketing Restaurant patrons have never been more diverse, and marketing methods used to reach the different consumer bases must speak to individuals' needs.
Registered Rep. October 1, 2005	Better Die Before They Get Old How many boomers are prepared for retirement?
Registered Rep. October 1, 2006 Halah Touryalai	Markets Safe From Boomer Attack You can breathe easy: Boomers are not going to sink the stock market. At least that's what a July report by the U.S. Government Accountability Office says.
On Wall Street September 1, 2012 Mason Braswell	Baby Boomers Donating to Charity Rather Than Passing Down Wealth As the baby boomer generation closes in on retirement, many are preparing to give a substantial portion of their wealth on charitable causes.
On Wall Street December 1, 2012 Denise Federer	Communicating with Various Generations With four different generations in the workplace, communication is an essential skill for working with high-net-worth families.
CRM November 1, 2005 David Myron	Bye-Bye Boomers, Welcome Yers There's no question that when boomers retire their spending habits will change. However, this doesn't mean economic calamity for Wall Street, as several factors can help sustain the economy.
Registered Rep. August 1, 2008 John Churchill	Talk to Me According to AARP, Baby Boomers think financial advisors use too much jargon, and that to mislead is your intent.
CRM September 13, 2011	Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook.
On Wall Street December 1, 2010 Katie Libbe	Learning From Clients' Fears The retirement landscape is changing, and baby boomers are eager for help with navigating the new reality. Anxiety is high not only about saving for retirement, but having income in retirement has also become a major concern.
Bank Systems & Technology March 29, 2006	The Next Generation With the retirement of the baby boomers, the first generation to manage the integration of global business and information technology will no longer act as caretakers to the national IT infrastructure.
Financial Planning September 1, 2008 Stacy Schultz	Keep Working -- Or Not? The boomers who currently lead our businesses and political institutions need to reinvent retirement and create a more flexible labor market that enables and encourages this generation to work and save later in life.
InternetNews February 3, 2010	Youngsters Prefer Tweets to Blogs: Study Pew study reveals that young Internet users want to read and post messages that are short and to the point.
Investment Advisor June 2010 Olivia Mellan	The Wisdom of Dr. Butler Dr. Robert Butler, President of the International Longevity Center, talks about Alzheimer's, how an older population will change the country, and changes in compensation as the population ages.