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BusinessWeek October 24, 2005 Louise Lee	Love Those Boomers Their new attitudes and lifestyles are a marketer's dream.
CRM February 2012 Paul Hyman	Baby Boomers: Every Silver Lining Has a Touch of Grey While the oldest members of this generation are starting to retire, marketers should not panic -- many members of this cohort will be working for years to come.
Bank Systems & Technology April 20, 2010 Penny Crosman	Baby Boomers Have Realized They Won't Be Able to Retire A Corporate Executive Board survey finds that Baby Boomers are facing harsh economic realities. The research group says banks should offer their boomer customers educational sites to solve holistic financial challenges
CRM November 2006 Colin Beasty	Wild & Crazy Companies see green in this graying generation's attitudes and outlook on life.
Entrepreneur August 2004 Kim T. Gordon	Young at Heart Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign? There's a big distinction when marketing to these two groups.
Entrepreneur May 2009 Matt Thornhill	Tap Into the Boomer Market Baby boomers: 76 million strong and a force to be reckoned with.
Investment Advisor December 22, 2010 Danielle Andrus	Confusion in the Boomer Space Boomers are optimistic or pessimistic -- just depends on who you ask.
Investment Advisor April 2009 Melanie Waddell	Retirement Planning: All God's Children Still Not Saving Enough Baby boomers are still not saving enough.
AFP eWire February 7, 2012	Giving Data Show Boomers Poised for Record Giving Capacity Data and historical trends show that there is great capacity among older Americans, boomers and the next generation of donors to give more than ever.
Registered Rep. October 1, 2006 Halah Touryalai	Markets Safe From Boomer Attack You can breathe easy: Boomers are not going to sink the stock market. At least that's what a July report by the U.S. Government Accountability Office says.
Investment Advisor August 2008 Kara P. Stapleton	Like Elder, Like Adult Child Baby boomers are failing to follow the tried-and-true retirement planning disciplines that enabled their parents to achieve a satisfying retirement.
On Wall Street June 1, 2013 Lorie Konish	Five Questions with Ken Dychtwald Age Wave President and CEO Ken Dychtwald discusses what that new retirement reality may look like.
Financial Advisor April 2005 Deena Katz	Boomers-Retire, Restructure Or Reinvent? This huge group will change priorities and approaches on retirement. What will the role of financial advisors be in this new environment?
Food Processing July 2005 Diane Toops	Toops Scoops: Hear that echo? America's 75 million 'Echo Boomers' -- children of the 'Baby Boomers' -- are coming of age. Are you prepared to market to them? Here's what they want.
Registered Rep. January 14, 2004 John Churchill	Baby Boomers Zero in on Retirement As the baby boomer generation nears retirement age, the financial issues that weigh heaviest on their minds are shifting. According to a study released yesterday, baby boomers have switched their financial focus from providing for children to planning for retirement.
The Motley Fool August 18, 2010 Alyce Lomax	The Boomer Bust Could Slam These Stocks Boomers' busted budgets could impact many stocks in industries beyond the retail sector.
Registered Rep. May 13, 2013 Lauren Barack	Baby Boomers Driving the Technology Wave Forget "next-gen." The real push for an online component to the financial advisory business is coming from the older generation, and the change is happening faster than you thought.
On Wall Street July 1, 2011 Keith J. Weber	A Generational Retirement Shift Midlife is changing. The longevity gains seen over the last 100 years haven't just added years onto the end of our lives, they've added quality years to the middle of our lives.
U.S. Banker October 2009 Sherry Cooper	Remaking the Retirement Plan, Post-Crisis Spooked by sharp declines in their net worth, boomers are postponing retirement and investing more conservatively. They are also counting on their banks to simplify their financial lives.
Entrepreneur March 2007 Chris Penttila	Golden Age The boomers are coming. Can you help your city prepare?
Fast Company February 2011 Stephanie Schomer	Deb Citrin of Philips Home Healthcare Weaves a Boomer Safety Net Deb Citrin is rethinking how to market products for the elderly - by targeting their aging children.
Registered Rep. October 1, 2005	Better Die Before They Get Old How many boomers are prepared for retirement?
Financial Planning March 1, 2008 Stacy Schultz	Retirement Trouble A recent study, Consumer Wealth, Liquefaction and the Retirement Income Challenge addresses the financial concerns and savings goals of aging baby boomers in the U.S. today.
Financial Planning September 1, 2008 Stacy Schultz	Keep Working -- Or Not? The boomers who currently lead our businesses and political institutions need to reinvent retirement and create a more flexible labor market that enables and encourages this generation to work and save later in life.
Financial Advisor April 2005 Evan Simonoff	Editor's Note: Hard Times, Great Expectations Boomers took the U.S. and global economies to another level, but imbalances persisted. Just look at how European and Asian nations are dependent on the unbridled spending of American consumers, and we are dependent on their savings. Something has to give.
Financial Advisor March 2012 Somnath Basu	The Anatomy Of The Boomer Retirement Market They are woefully unprepared for retirement. The problem could be bigger than the 2008 financial crisis, requiring a new round of bailouts.
Financial Advisor November 2007 Mitch Anthony	Boomer Interuppted Baby boomers may envision a retirement with lots of freedom, but some already are finding that's not the case. Here's what financial advisors need to know.
Financial Advisor January 2006 Jeff Schlegel	The Big Train Wreck Coming Baby boomers on the whole are facing stiff head winds as they near retirement, and that presents a lot of opportunities -- and challenges -- for financial advisors.
The Motley Fool November 10, 2010 Selena Maranjian	How Baby Boomers Will Affect Your Stocks Demographic changes could play a big role in your investments' future.
Entrepreneur April 2006 Melissa Campbell	Boom Town With baby boomers comprising one-third of the online population, the Net is a very profitable place. However, there are some general rules for marketers to follow.
Prepared Foods November 1, 2005 Claudia D. O'Donnell	Pig in the Python Baby Boomers continue to impact America's eating habits, including restaurant patronage.
Entrepreneur May 2005 Chris Penttila	What Lies Beneath Today's consumers don't fit into yesterday's molds. Here's how to get a grip on the new demographics -- and get inside your customers' heads.
The Motley Fool August 26, 2011 Morgan Housel	Baby Boomers: The Biggest Threat to Your Investments? Don't count on it. According to a recent Federal Reserve paper, retiring baby boomers could sink the stock market over the coming decades.
Prepared Foods December 2007 Ashley F. Dziuk	Catching the Age Wave: Banking on Boomers The taste and flavor perception of aging consumers is covered, along with the most popular types of foods of younger vs. older Boomers.
U.S. Banker July 2008	A Baby Boomer Stampede May Prove Just a Trot What if the number of actual Baby Boomer retirees is actually 20 percent to 25 percent less than predicted? How would the wealth-management industry, which has been ramping up for this big pay day, respond?
CRM February 2012	What's Age Got to Do With It? The Great Recession has taken its toll on Generation Y, Generation X, and Baby Boomers in different ways.
On Wall Street September 1, 2012 Mason Braswell	Baby Boomers Donating to Charity Rather Than Passing Down Wealth As the baby boomer generation closes in on retirement, many are preparing to give a substantial portion of their wealth on charitable causes.
Financial Advisor October 2005 David J. Drucker	Baby Boomers--The Next Chapter Financial advisors don't see boomers significantly changing the planning paradigm, nor posing any threat to their income.
Job Journal January 27, 2008 Michael Kinsman	Career Pros: Oldest Boomers Eager to Retire Contrary to analysts' predictions, some baby boomers are calling it quits.
Food Processing January 2012 Diane Toops	Survey Finds Trends Among Technology, Social Media and Older Consumers According to Pew Research, Baby Boomers and older folks using social media has increased enormously in the past two years.
Investment Advisor February 2008 Olivia Mellan	The Bell Tolls Clearly, aging baby boomers need financial advisors to help plan their upcoming retirements. But how can you coax them into your office or persuade them to make changes that will ensure a more pleasant future?
CRM November 1, 2005 David Myron	Bye-Bye Boomers, Welcome Yers There's no question that when boomers retire their spending habits will change. However, this doesn't mean economic calamity for Wall Street, as several factors can help sustain the economy.
Fast Company March 2006 Andrew Zolli	Demographics: The Population Hourglass The United States of 2016 will find itself in the throes of demographic shifts that will upend our political, economic, and technological priorities and redefine our markets.
Investment Advisor June 2006 Melanie Waddell	Retirement Planning: News & Products Baby boomers and seniors -- don't confuse the two... SEC Chairman Christopher Cox is on his own crusade to fight senior fraud... John Hancock introduced a new survivorship universal life insurance policy... etc.
Fast Company March 2004 Linda Tischler	Where The Bucks Are Youth-obsessed Madison Avenue is missing the biggest, richest market of the future. Boomer women have money to spend and make most purchasing decisions. Plus, they live 15 years longer than their husbands. So why aren't advertisers paying them any attention?
AFP eWire July 2, 2004	New Strategies to Attract Baby Boomer Volunteers Baby boomers have the promise of becoming a social resource of unparalleled proportions, but charities face special challenges in trying to reach them.
Job Journal October 15, 2006 James E. Challenger	The Boomer Boom Instead of baby boomers retiring, expect a surge in new start-ups that could have a profound impact on the economy.
U.S. Banker July 2007 Lee Conrad	Retirement Redefined: More Work, Less Leisure Baby Boomers may want-and need-to start small businesses in retirement. Are banks ready for this potentially huge small-business loan demand? KeyBank, for one, is positioning itself.
The Motley Fool September 15, 2004 Alyce Lomax	Gap and the Older Woman Can the retailer woo baby boomers to a new chain? For investors who are banking on Gap turning around its fortunes to the popular days of yore, they'd better be hoping that it's been doing its homework.
Financial Advisor April 2005 Tracey Longo	How Boomers Will Change Your Firm What will your financial advisory firm look like in 2015? With about 75 million baby boomers retiring, different than than it does now.