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InternetNews
June 15, 2010 |
IBM Grabs Coremetrics for Marketing Analytics SaaS-based Coremetrics ties into IBM's larger strategy of beefing up its cloud-based, on-demand offerings for enterprises.   |
InternetNews
August 13, 2010 |
IBM's Unica Buy Continues Marketing Data Push IBM's latest acquisition: a firm specializing in leveraging analytics to better target customer messaging. |
CRM
March 24, 2011
Brittany Farb |
IBM Unveils Social and Email Optimization Suite The cloud-based solutions will provide marketers with real-time social media analytics. |
CRM
July 15, 2011
Leonard Klie |
IBM Debuts Cloud-Based Marketing and Analytics Suite Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite. |
CRM
September 2011
Leonard Klie |
Acquisitions Pay Big Bounty for Big Blue IBM is cashing in on its Netezza, Coremetrics, and Unica deals by adding analytics products |
CRM
September 7, 2012
Judith Aquino |
IBM Launches Cloud-Based Marketing Center New service combines analytics with real-time marketing execution capabilities. |
CRM
August 19, 2010
Juan Martinez |
Big(ger) Blue: IBM Acquires Unica for $480 Million The latest IBM target, however, is not like the others: The $480 million offer for marketing solutions provider Unica is expected to position IBM as a major player in marketing management. |
CRM
June 21, 2012 |
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision. |
Insurance & Technology
July 28, 2009
Anthony O'Donnell |
IBM to Acquire SPSS IBM's $1.2 billion bid to acquire the Chicago-based business analytics vendor is expected to close later this year. |
Bank Technology News
September 2009
Rebecca Sausner |
Big Blue's Big Cross-Sell Play IBM's investment in predictive analytics is timely, with business intelligence, data and analytics, the top three areas of focus in the new competitive world. |
Insurance & Technology
April 15, 2009
Nathan Conz |
IBM Launches Analytics-focused Consulting Practice IBM Has Launched IBM Business Analytics and Optimization Services, a Large Analytics-Focused Practice Within Its Global Business Services Group. |
CRM
March 14, 2011
Koa Beck |
IBM Makes Commerce Smarter New software and consulting service includes a university, cloud analytics, and personalized shopping strategies. |
Insurance & Technology
August 13, 2009
Anthony O'Donnell |
IBM's SPSS Acquisition May Speed Insurers' Adoption of Predictive Analytics The addition of SPSS to IBM's capabilities rounds off the vendor's offering at a time when insurers are poised to invest more heavily in predictive analytics, according to industry analysts. |
InternetNews
July 28, 2009 |
IBM Ponies Up $1.2B for Metrics Firm SPSS IBM makes a big bet on Chicago-based firm specializing in predictive analytics. |
CRM
February 2010
Christopher Musico |
On the Scene: SPSS Directions '09 After the acquisition by IBM, SPSS executives and customers alike predict a bright future for predictive analytics. |
CRM
December 8, 2011
Leonard Klie |
IBM Plans to Acquire DemandTec The deal expands IBM's cloud-based analytics offerings and beefs up its Smarter Commerce portfolio. |
CRM
October 19, 2010
Juan Martinez |
IBM Acquires Netezza for $1.7 Billion Though still subject to Netezza shareholder approval, applicable regulatory clearances, and other customary closing conditions, the deal is expected to close in the fourth quarter of 2010. |
CRM
April 25, 2012
Judith Aquino |
IBM Acquires Vivisimo The acquisition further strengthens Big Blue's data analytics offerings. |
CRM
July 2010
Juan Martinez |
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. |
InternetNews
December 10, 2009 |
IBM: Businesses Fail to Use Data Intelligently MBAs might know how to handle their company's money, but IBM warns that business decision makers aren't treating their valuable data the same way. |
CRM
May 5, 2011
Brittany Farb |
IBM Rolls Out Cloud Analytics Software Designed for multichannel marketing, Coremetrics Lifecycle debuts at Unica's summit in Boston. |
Search Engine Watch
December 28, 2010
Garry Przyklenk |
Web Analytics Year in Review 2010 Web analytics this year became less about focusing on meaningless data reports and more on revenue growth, cost-savings, and improved customer satisfaction associated with data driven decision-making. |
Information Today
December 16, 2014 |
IBM Releases Freemium Version of Watson Analytics IBM rolled out a public beta version of its cloud-based IBM Watson Analytics service. |
CRM
September 21, 2011 |
IBM Expands Cloud Delivery of Smarter Commerce New solutions and services help businesses respond in real time to shifting customer preferences. |
InternetNews
February 3, 2010 |
IBM Brings Initiate Systems Into the Fold IBM bolstered its data management portfolio with its acquisition of the Chicago-based developer of master data management applications. |
CRM
September 2012
Hamelin et al. |
How Analytics Makes Us Smarter Turn information into insight. Data is like an uncut diamond. It needs a lot of work to obtain value in the marketplace. |
Insurance & Technology
September 15, 2010
Nathan Golia |
IBM to Acquire OpenPages The move is meant to boost IBM's business analytics offerings, the company said. |
InternetNews
December 29, 2010 |
Software Year in Review: Top BI and Analytics Stories of 2010 Business intelligence and analytics have remained hot even as the rest of the economy has cooled. |
CRM
May 13, 2014
Sarah Sluis |
IBM Unifies Offerings with ExperienceOne Tie together products for better end-to-end customer engagement. |
CRM
September 16, 2013 |
IBM Expands Its Digital Marketing Network New cloud offering adds real-time analytics to marketing. |
CRM
February 2004
Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
CRM
May 2011
Paul Hyman |
Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis. |
Bank Systems & Technology
August 5, 2008
Kristie Cattafi |
IBM to Acquire ILOG IBM and ILOG, a provider of analytics and intelligence solutions, have signed an agreement regarding the proposed sale of ILOG to IBM. |
CRM
October 2011
Brian Walker |
Harnessing Customer Experience Management Solutions New software helps to handle multiple consumer touch points. |
Bank Technology News
May 2011
Shane Kite |
U.S. Bank to Boost Its Mobile IQ The Minneapolis-based bank is also stepping up its use of mobile data business intelligence to target sales and personalize customer service. |
InternetNews
September 20, 2010 |
IBM Acquires BI Specialist Netezza for $1.7B IBM remains in aggressive acquisition mode with the all-cash purchase of a leading business analytics firm. |
InternetNews
July 28, 2009 |
IBM Talks Up 'Smart Analytics' Strategy IBM puts its business analytics system on an integrated platform that's designed to speed up deployment and deliver data faster. |
Insurance & Technology
September 20, 2010
Nathan Golia |
IBM Acquires Netezza, Continuing Analytics Focus IBM's latest move brings aboard a provider of data warehouse, analytic and monitoring appliances with clients including Blue Cross Blue Shield of Massachusetts, United HealthGroup and Nationwide. |
CRM
May 6, 2015
Maria Minsker |
IBM Partners with Facebook to Offer Integrated Marketing Tools The collaboration will enable users to better hone their advertising campaigns. |
Insurance & Technology
March 9, 2007
Nancy Feig |
Fair Isaac Names Veteran IBM Business Strategist, Mark Greene, as Its New CEO Fair Isaac's new CEO says he will begin his tenure at the company by focusing on three areas in the enterprise decision management space: sales, marketing and development. |
CRM
July 25, 2013 |
IBM Releases Digital Experience Software The app makes it easier to create and track digital marketing materials. |
Insurance & Technology
September 22, 2009
Nathan Conz |
IBM To Acquire Customer Analytics Services Firm IBM has announced an agreement to acquire RedPill Solutions, a specialist customer management services firm. |
InternetNews
December 16, 2009 |
IBM Adds Lombardi to its BPM Product Mix IBM expands its business process management line with the acquisition of a vendor specializing in business efficiency. |
CRM
October 23, 2015
Leonard Klie |
Vibes Brings Mobile Solutions to IBM's UBX Vibes is one of the launch partners for the IBM Universal Behavior Exchange, adding its mobile wallet and mobile marketing technologies to the IBM Marketing Cloud. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
InternetNews
April 7, 2010 |
IBM PureScale in New Business Analytics Push A combined server and software solution aims to take on Oracle and Sun's Exadata offering. |
Bank Systems & Technology
December 16, 2009
Nathan Conz |
IBM to Acquire Lombardi IBM has entered a definitive agreement to acquire business process management (BPM) software and services firm Lombardi. |
Bank Systems & Technology
May 24, 2010
Penny Crosman |
IBM Wades into Payments With Sterling Commerce Buy Software giant to buy B2B transaction software company for $1.4 billion, tapping into demand for supply chain networks and corporate payment hubs. |
CRM
September 2003
Guglielmo et al. |
The 2003 Market Leaders (Part 2) Which vendors are leading the industry? CRM magazine scrutinized CRM suite vendors and related categories to uncover the top-five leaders in each category: enterprise CRM, mid-market CRM, analytics, contact center outsourcers, and consulting firms. |
InternetNews
July 26, 2010 |
Will SAP's Earnings Renew Investor Optimism? SAP has seen better days and now must find away to break out of its recent stupor to give investors some hope and perhaps regain a bit of its own swagger. |
