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BusinessWeek
July 24, 2006
Stanley Holmes |
Nike: It's Not A Shoe, It's A Community Nike has set up a Web site where soccer fans can network.   |
The Motley Fool
June 9, 2010
Jim Royal |
Nike Is More Than Just Nike The shoe maven reinvigorates a brand. |
BusinessWeek
April 3, 2006
Stanley Holmes |
Adidas' World Cup Shutout U.S. fans of soccer's big event will see only Adidas ads on television. Nike's response: A MySpace-style site for soccer nuts. |
Inc.
April 1, 2004
Warren Berger |
Dan Wieden - Wieden + Kennedy At 59 years old, Dan Weiden is a successful part of Wieden + Kennedy, the 22 year old ad agency he co-founded. |
The Motley Fool
March 12, 2008
Rick Aristotle Munarriz |
Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
The Motley Fool
May 31, 2006
Tom Taulli |
$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look. |
InternetNews
March 8, 2007
Nicholas Carlson |
Online Ad Dollars Stay Hot Call it another banner year for sponsored links. |
The Motley Fool
May 31, 2006
Tim Beyers |
Google Still King of the World As great as Google is and may still be, the evidence doesn't support the king-of-the-online-world valuation that the stock sports today. |
InternetNews
September 5, 2007
Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. |
InternetNews
July 11, 2006
Clint Boulton |
Google in The Midwest Determined to keep ahead of rivals Microsoft and Yahoo in the search business, Google today said it will build a corporate office in Ann Arbor, Mich., to prop up its online advertising program. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
The Motley Fool
October 31, 2006
Anders Bylund |
A Foolish Treat: Google Here we are, two years after the historic IPO, and lots of investors still don't get it. Investors, you can be sure of this: buy now, because these shares may never look this cheap again. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
InternetNews
April 21, 2006
Nicholas Carlson |
Internet Ads up 30% Internet advertising revenues grew 30 percent, earning $12.5 billion in 2005, according to numbers released today by Interactive Advertising Bureau and PricewaterhouseCoopers. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
The Motley Fool
February 1, 2008
Alyce Lomax |
Google Stumbles Google's policy is to not give guidance. That doesn't change the fact that it did disappoint Wall Street with its fourth-quarter numbers. |
InternetNews
April 13, 2007
Andy Patrizio |
Google Acquires DoubleClick For $3.1 Billion Google announced late on Friday that it would purchase online advertising firm DoubleClick for $3.1 billion in cash. |
The Motley Fool
July 22, 2005
Rick Aristotle Munarriz |
Google Proves Mortal Google's ordinary June quarter leaves the market hungry for something more. But it was clearly better than online advertising's other bellwether, Yahoo! |
The Motley Fool
April 1, 2004
Alyce Lomax |
Google's Gigabyte Giggle? Is Gmail an outlandish hoax or serious business? |
The Motley Fool
September 19, 2006
Alyce Lomax |
Investors Boo Yahoo! Yahoo! delivers more bad news to shake up Wall Street. |
InternetNews
August 28, 2006
Clint Boulton |
Google, eBay Make Nice on Text Ads, Click-to-Call Looking to shore up their position against Microsoft and Yahoo in the fiercely competitive market for Internet advertising services, Google and eBay struck a multi-year deal to work together on text-based and click-to-call advertising. |
The Motley Fool
January 26, 2005
Alyce Lomax |
No Great Mystery at GM General Motors' clever ad campaign comes up short. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
Popular Mechanics
February 21, 2008
Glenn Derene |
How Google's Ad Power Forced Microsoft to Bid on Yahoo! How Google's targeted advertising works as it expands to video, online cloud computing and mobile software -- ready to follow you everywhere, and to force Microsoft into a desperate takeover move. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
InternetNews
June 11, 2007
Nicholas Carlson |
Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is. |
InternetNews
March 13, 2008
Kenneth Corbin |
Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites. |
InternetNews
March 7, 2007
Nicholas Carlson |
Friendster Google Searches For Profitability Social network Friendster today announced a multi-year deal that makes Google the exclusive provider of search and advertising for the one-time market leader. |
InternetNews
April 16, 2007
Nicholas Carlson |
Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried? |
The Motley Fool
July 18, 2008
Alyce Lomax |
Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all. |
InternetNews
July 21, 2005
Susan Kuchinskas |
Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers. |
InternetNews
May 18, 2007
Clint Boulton |
Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground. |
The Motley Fool
November 6, 2006
Jack Uldrich |
Extra, Extra: Google Goes to Print The online giant moves into newspaper advertising. This is a big deal for all involved. Google appears to have struck upon a win-win deal that will help traditional newspapers halt their declining ad revenues, while opening up yet another lucrative source of revenue for itself. |
The Motley Fool
August 7, 2008
Anders Bylund |
Google Upgrades Its Earnings Engine Google just announced some serious improvements to its ad-serving networks. If you thought its revenue-generating ad machine was efficient before, wait until you see the new and improved beast. |
InternetNews
May 1, 2006
Nicholas Carlson |
Yahoo Debuts Advice Column In a play for more eyeballs, Yahoo today announced Yahoo Tech, which delivers tech-purchasing advice for information-seeking consumers. |
InternetNews
April 9, 2008 |
Yahoo in Talks With Google Over Search Ads Yahoo is in advanced talks to carry Web search advertising from Google as part of a test to evaluate the revenue potential of a broader outsourcing arrangement. |
The Motley Fool
December 6, 2005
Rick Aristotle Munarriz |
Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business. |
The Motley Fool
March 19, 2007
Joseph Khattab |
The 9 Best Rule Maker Stocks Who's the best of the best? Nike... Coca-Cola... Google... Disney... etc. |
Search Engine Watch
June 25, 2008
Kevin Ryan |
Yahoo's Suicide Pact with Google Who cares if Yahoo outsources its search advertising to Google? You should. On what planet is having only one place to buy anything a good thing for competitive pricing? |
The Motley Fool
March 3, 2006
Tom Taulli |
24/7 Real Media -- Everywhere As ad dollars aggressively move online, 24/7 Real Media is there to benefit. Investors, take note. |
The Motley Fool
February 14, 2008
Rick Aristotle Munarriz |
Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it. |
The Motley Fool
February 1, 2005
Alyce Lomax |
Microsoft's Search and Destroy Will heavy ad pocketbooks help Microsoft strangle Google? |
The Motley Fool
September 8, 2005
Rick Aristotle Munarriz |
Google Goes Old School Google turns to traditional print advertising, in a neat twist to its branding strategy. |
The Motley Fool
May 21, 2008
Anders Bylund |
Google Eyes a Bigger Ad Slice The search king takes a bite of the display-ad market. |
The Motley Fool
October 13, 2006
Mac Greer |
Gauging Google's Future: Part 3 In this interview, David Vise, author of The Google Story, discusses Google's purchase of YouTube, what it means for Microsoft, Yahoo! and News Corp. Did Google's competitors miss the boat? Was the YouTube boat worth missing? |
The Motley Fool
October 11, 2006
Mac Greer |
Gauging Google's Future: Part 1 An interview with David Vise, author of The Google Story, on Google's recent acquisition of YouTube, whether or not the Internet giant can navigate the possible legal challenges and what it means for competitors like Yahoo! and News Corp. |
The Motley Fool
November 30, 2005
David Gardner |
Google This Interview Here is an interview with Pulitzer Prize-winning Washington Post reporter David Vise, the author of the new book The Google Story, on hardware, hard profits, and hefty valuations. |
InternetNews
April 6, 2007
Nicholas Carlson |
EBay's Ad Trial Too 'Narrow' For Some Cable TV advocacy group pulls out of eBay's ad trial after Google announces its own. |
