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Search Engine Watch
March 2, 2011
Matt Lawson |
Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know Is it a good time to buy in the combined Yahoo-Bing marketplace? A paid search study examines how paid search ads are performing.   |
Search Engine Watch
March 4, 2010
Jason Tabeling |
Get Your Search Campaigns Ready for the Yahoo/MSN Merger Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas. |
Search Engine Watch
November 2, 2010
Roger Barnette |
After the Transition: How to Get the Most Out of Bing/Yahoo The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out for as we get into the busiest time of the year. |
Search Engine Watch
September 17, 2009
Jason Tabeling |
Bing Ads Show Strength in Key Verticals While Bing's market share has increased overall, it's search ads are proving to be particularly strong in two key verticals: financial services and retail. Volume is up, as is advertiser competition, driving up cost per click. |
Search Engine Watch
January 29, 2009
Cameron Jonsson |
What's a Yahoo Advertiser to Do? The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone. |
InternetNews
September 3, 2010 |
Microsoft Begins Yahoo Ad Integration Microsoft puts Yahoo advertisers on notice that the transition to its adCenter technology is underway, with hopes to complete the integration by October. |
Search Engine Watch
July 30, 2010
Duncan Parry |
Will the Bing & Yahoo Search Alliance Succeed? What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down. |
InternetNews
October 11, 2010 |
Microsoft Begins Yahoo Ad Integration Microsoft and Yahoo enter into what they describe as a crucial phase of their long-term search-advertising partnership, beginning the transition of Yahoo's ad server to Microsoft's platform. |
Search Engine Watch
October 27, 2010
Jonathan Allen |
Can Microsoft adCenter Pose a Threat to Google AdWords? Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter. |
InternetNews
October 28, 2010 |
Microsoft, Yahoo Complete Paid-Search Transition Microsoft's Bing search engine is now powering all paid searches on Yahoo's platform, in accordance with the scheduled timeframe. |
Search Engine Watch
July 21, 2010
Joseph Kerschbaum |
Details on How the Yahoo/MSN Merger Will Affect Your PPC Campaign Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts. |
Search Engine Watch
July 29, 2009
Kevin Newcomb |
Yahoo-Microsoft Deal a Win for Advertisers The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch. |
InternetNews
May 10, 2010 |
Yahoo, Microsoft Ready Search Ad Integration Ad customers get some early details on migration. |
InternetNews
May 14, 2010 |
Yahoo Fields Concerns Over Microsoft Ad Switch Yahoo seeks to answer questions of advertising partners concerned with the transition to Microsoft's adCenter once the companies' search partnership is completed. |
InternetNews
July 22, 2010 |
Microsoft Begins Yahoo Search Integration As it looks to narrow the gap with market leader Google, Microsoft has begun testing its search engine technology on Yahoo's sites and plans to begin transitioning advertisers later this summer. |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
Search Engine Watch
April 15, 2010
Melissa Mackey |
Has Yahoo Search Marketing Become A 'Dog'? Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers. |
InternetNews
July 16, 2010 |
Competitors Gain a Little Ground on Google The latest market share numbers show Bing and Yahoo are nibbling away at Google's still-dominant position. |
Search Engine Watch
June 18, 2010
Frank Watson |
Yahoo, Microsoft Search Alliance Explained Latest info on PPC account transition for advertisers, including timeline, benefits, and options. |
Search Engine Watch
March 16, 2005
Danny Sullivan |
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. |
InternetNews
August 19, 2010 |
Yahoo Begins Microsoft Search-Ad Integration Web pioneer Yahoo alerts its advertising partners that it is beginning to shift its search-marketing operations to Microsoft's Bing technology, though the timetable remains imprecise. |
Search Engine Watch
October 4, 2010
Greg Habermann |
How to Transition your Yahoo PPC Account to MSN adCenter A simple walk-through guide for PPC advertisers transitioning from Yahoo Search Marketing to Microsoft adCenter. |
InternetNews
May 4, 2006
David Miller |
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. |
Search Engine Watch
August 21, 2009
Gregg Stewart |
Search Engine Wars, the Local Front Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources. |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
InternetNews
April 20, 2007
Nicholas Carlson |
Yahoo Advertisers Happier Than Investors Yahoo's search marketers are raving about Panama. But Wall Street wants to know: Where are the profits? |
Search Engine Watch
May 20, 2010
Price Glomski |
Image Ads in Search - Yep, They Help Advertisers can increase revenues with visually rich search engine marketing. A look at some opportunities and strategies in Google's plus box and Sitelinks, and Yahoo's Rich Ads in Search. |
Entrepreneur
June 2006
Catherine Seda |
Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable. |
Search Engine Watch
November 1, 2010
Greg Habermann |
MSN adCenter vs. Google AdWords - Comparison Chart If in the past you've only worked with Google or Yahoo, you should really start paying attention to adCenter for PPC. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
Search Engine Watch
March 10, 2011
Paul Burani |
7 Ways to Counter Rising CPCs Low-tech solutions to stave off hyperinflation within the paid search economy. |
Search Engine Watch
January 5, 2009
Ron Jones |
Search Ad Quality Score 101, Part 1 Increasing your quality score for paid search campaigns will help you save money on your bid and increase your rank position. |
The Motley Fool
February 20, 2009
Rick Aristotle Munarriz |
Try Again, Yahoo! Yahoo! launches Rich Ads in Search, but it's not a cure. |
Search Engine Watch
July 31, 2009
Frank Watson |
Yahoo-Bing Promises More of the Same Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? |
InternetNews
March 16, 2005
Susan Kuchinskas |
MSN Takes First Step Toward Native Ad Platform MSN's adCenter online advertising platform could eliminate revenue share with archrival Yahoo. |
InternetNews
May 8, 2006
Nicholas Carlson |
Yahoo's Own Ad Platform Yahoo today said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google. |
Search Engine Watch
May 10, 2011
Alex Cohen |
Slim Down Your CPCs With 3 Compound Metrics Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce PPC data complexity and make profitable decisions. |
InternetNews
October 7, 2005
Susan Kuchinskas |
MSN Opens U.S. adCenter Pilot MSN's new pay-per-click ad platform is designed to let advertisers take advantage of the audience information MSN gleans from its users across the network in order to better target keyword ads. |
Search Engine Watch
February 8, 2011
Kyle Costello |
3 Key Differences Between adCenter & AdWords Whether you're new to adCenter or just looking to more effectively manage your search campaigns following the Search Alliance, keep these three key differences in mind when managing paid search campaigns in the new, consolidated marketplace. |
The Motley Fool
October 1, 2009
Rick Aristotle Munarriz |
Bing Gets Dinged The honeymoon is over for Microsoft's search engine. Web-analytics company StatCounter is reporting that Bing surrendered market share last month, for the first time since its zesty springtime launch. |
Search Engine Watch
September 15, 2010
Jeremy Hull |
Goodbye, Yahoo: 4 Things I'll Miss About Panama A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for search advertisers. |
Search Engine Watch
April 15, 2011
Joseph Kerschbaum |
Inside the adCenter Quality Score -- Or Should We Call It Competitive Score? Exploring the attributes of the adCenter Quality Score, how these scores affect your performance, and how you can optimize your account for better rankings. |
InternetNews
December 8, 2009 |
Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web. |
Search Engine Watch
February 8, 2008
Kevin Newcomb |
What Would a Yahoo-Microsoft Merger Look Like? Part 3 The search marketing world has been abuzz for the last week, since Microsoft launched a takeover bid of Yahoo. |
Search Engine Watch
October 6, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance. |
Search Engine Watch
March 22, 2007
Kevin Newcomb |
Yahoo Steps Up Click Fraud Efforts A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues. |
Search Engine Watch
October 15, 2009
Jason Tabeling |
Google Bid Simulator: A Step Toward Efficiency, Volume While some data in Google's new tool isn't available for all keywords, it's still a must-have for search marketers making bid management decisions. |
InternetNews
September 8, 2008
Kenneth Corbin |
Major Advertisers Decry Yahoo-Google Ad Deal The Association of National Advertisers warns the U.S. Justice Department that the partnership between Google and Yahoo would consolidate control of search advertising in the hands of the two heavies. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
