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Search Engine Watch August 20, 2008 Tim Ash	What Are You Converting? Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site.
Search Engine Watch May 13, 2009 Tim Ash	The Decision-Making Funnel, Stage 4: Action, Part 1 We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness, interest and desire. It's time for some action.
Search Engine Watch March 11, 2009 Eric Enge	Improve Conversion Efficiency with Demandbase Increasing conversion efficiency should be the goal of every Web site publisher. Regardless of what you're trying to accomplish with the sit, having a higher conversion rate than your competitor provides you with a strategic advantage.
Search Engine Watch August 6, 2008 Tim Ash	How Long Should My Landing Page Test Run? What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough.
Search Engine Watch June 23, 2009 Carrie Hill	Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data?
Search Engine Watch February 3, 2011 Stephen Cobb	Anchor Your Landing Pages and Convert Wayward Clickers Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A landing page anchor is designed to do just that.
Search Engine Watch September 15, 2008 David Szetela	Show Me the Money: Bidding for Profitability Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals.
Search Engine Watch September 30, 2009 Tim Ash	The Myth of Perfect Conversion Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn't exist. It's a delusion.
Search Engine Watch January 19, 2009 Ron Jones	Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity.
Search Engine Watch September 29, 2008 David Szetela	Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data.
Search Engine Watch June 11, 2008 Tim Ash	Uncovering Site Problems for Landing Page Optimization, Part 1 How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter it out instead. Accentuate the negative. Focus on problems and things that are askew.
Search Engine Watch October 29, 2008 Tim Ash	Landing Pages and the Decision-Making Process Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. But at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.
Search Engine Watch January 24, 2007 Patricia Hursh	Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
Search Engine Watch November 13, 2008 David Szetela	The Good, the Bad and the Ugly: Click-Through and Conversion Rates What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some guidelines that can help you see if yours is acceptable.
Search Engine Watch March 18, 2009 Tim Ash	The Decision-Making Funnel, Stage 1: Awareness Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience.
Search Engine Watch October 27, 2004 Grant Crowell	Search Online, Buy Offline: How to Tell? Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases?
Search Engine Watch August 19, 2009 Tim Ash	The Art of the Landing Page: 7 Tips For Increasing Conversions Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates.
Search Engine Watch January 5, 2011 Stephen Cobb	Will 2011 be the Year of Conversion Rate Optimization? The business logic behind conversion rate optimization is compelling, yet in 2010 many businesses managed not to do much about CRO, perhaps distracted by trends like social media. But 2011 will be the year that CRO finally has something to crow about.
Search Engine Watch May 6, 2010 Marty Weintraub	Google Analytics, Conversion Tracking & Single Segment Reporting Power There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination.
Search Engine Watch September 2, 2009 Tim Ash	Landing Page Optimization Pitfall -- Not Collecting Enough Data In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions.
Search Engine Watch December 18, 2008 David Szetela	PPC Landing Pages: PPC Visitors Have ADD This week I'll pick up on the introductory discussion of PPC landing pages.
Search Engine Watch December 15, 2009 Eric Enge	Measuring SEO Results Non-branded search traffic, visitor engagement, and conversions are three critical metrics you should use to measure your success in search engine optimization efforts.
Search Engine Watch June 22, 2009 Ron Jones	Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance.
Search Engine Watch April 15, 2009 Tim Ash	The Decision-Making Funnel, Stage 3: Desire, Part 1 The AIDA conversion funnel governs all Web conversions. We've examined Awareness and Interest, so now we'll take a look at the Desire stage.
Search Engine Watch October 13, 2008 David Szetela	Reading the Tea Leaves: Interpreting Keyword Reports Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance?
Search Engine Watch October 13, 2010 Joseph Kerschbaum	Using Conversion Funnels to Improve Your Conversion Rate, Part 1 How you can apply data from Search Funnel reports in AdWords to improve your conversion rate and overall PPC performance.
Search Engine Watch January 9, 2009 Gregg Stewart	Lies, Damned Lies, and Statistics Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story.
CIO November 15, 2002 Susannah Patton	Web Metrics That Matter Web metrics are no longer one-size-fits-all. Now they must match your website's business and audience. Here are the latest tools to gauge your website's effectiveness.
Search Engine Watch May 10, 2011 Alex Cohen	Slim Down Your CPCs With 3 Compound Metrics Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce PPC data complexity and make profitable decisions.
Search Engine Watch June 24, 2008 Carrie Hill	The Big Picture -- Well-Rounded SEM for SMBs, Part 3 More elements a small business should consider when looking at a well rounded search engine marketing campaign include local search, usability, and creating a Web site that will increase conversions.
PC Magazine April 19, 2006 Matthew D. Sarrel	Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate.
Search Engine Watch January 7, 2009 Tim Ash	Writing Sales Copy for Conversions One of the most common components you can test is sales copy. Changing your approach to writing can often lead to a double-digit increase in conversion rates.
Search Engine Watch December 4, 2008 David Szetela	PPC Landing Pages: The End of the Line -- Or the Beginning? Expert PPC advertisers realize that PPC landing pages have more impact on conversion rates and ROI than anything else they can do.
Search Engine Watch June 24, 2009 Tim Ash	Applying Probability to Landing Page Optimization In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become.
Search Engine Watch November 9, 2010 Adam Goldberg	Connecting Rings and Bricks to Clicks (Connecting Online to Offline) Want to increase the value of your advertising today? Implement a system that ties your online ad spend to your offline conversions using these simple techniques.
Search Engine Watch December 6, 2010 Josh McCoy	Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track.
Entrepreneur September 2009 David Port	How to Make Your Website Really Sell The best advice for converting visitors to your company's website into real revenue.
Pharmaceutical Executive October 1, 2008	Getting "Engaged" Web analytics is helping a new generation of pharma web sites get engaged.
Search Engine Watch May 27, 2010 Jason Tabeling	Search Campaigns Boost Phone Calls to Businesses As more users surf the web via their phones, making a phone call becomes a more likely solution to their conversion demands. This creates a larger importance for unique campaign phone number call tracking and click-to-call placements.
Entrepreneur February 2009 John Jantsch	Success Must be Measured Four key metrics can help you determine if your brand-building is working.
Search Engine Watch January 28, 2011 Ryan Woolley	How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords.
Search Engine Watch October 26, 2004 Shari Thurow	Search Engine Marketing For Travel-Related Sites Search marketing in the travel industry is brutally competitive, with intense jockeying between travel agencies, affiliates, wholesalers and travel products companies themselves vying for top positioning.
Search Engine Watch November 11, 2010 Jason Tabeling	Learn the Full Value of Your Paid Search Program If you have a conversion without revenue tied to it, here's how you can use data from various channels to help put a value on those events.
Search Engine Watch October 19, 2010 Thi Thumasathit	Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog.
Search Engine Watch May 24, 2006 Chris Sherman	The Value of Branded vs. Non-Branded Search Terms New research suggests that while branded search terms offer the highest conversion rates, non-branded terms can significantly impact the outcome of a paid search marketing campaign.
CRM September 2012 Judith Aquino	Uncovering the Impact of Facebook Ads Stylistpick gains social marketing insights and more with Marin Software.
Search Engine Watch May 2, 2011 John Lee	Bidder Beware: What You Need to Know When Updating Google AdWords Bid Types Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer - each AdWords bidding option carries a distinct set of pros and cons. Here's what you can expect when updating your AdWords bidding options.
Search Engine Watch September 8, 2008 David Szetela	Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates.
CRM June 3, 2015	TruConversion Launches New Web Analytics Product TruConversion brings together heatmaps, surveys, polls, AB testing, form analytics, and conversion funnels in one product.
CRM August 1, 2006 Phillip Britt	Conventional Wisdom By using Mighty Interactive's Dynamic Content E-Brochure, the Greater Phoenix Convention & Visitors Bureau has increased customer response rates from 16%-18% to 51%, grown its email address base by nearly 300%, and achieved a click conversion rate of 78.5%.