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CRM
January 20, 2012
Justin Gray |
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes.   |
Inc.
January 2008
Leah Hoffmann |
How to Get Profitable Sales Leads Online The online lead generation industry has recently come under scrutiny for its practices. Still, plenty of honest - and effective - companies are out there. Here's how to make sure you get the best leads for your buck. |
Bank Technology News
January 2007
John Adams |
Lead Generation: Family First Finds Tailor-Made Sales Prospects A Chicago mortgage lender is utilizing a new "e-Bay-style" online exchange for mortgage leads that lets institutions set the time and place for bidding on leads. |
Search Engine Watch
August 20, 2008
Tim Ash |
What Are You Converting? Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site. |
Search Engine Watch
April 3, 2009
Gregg Stewart |
Improve Lead Conversions with Speed and Quality Today's economic environment forces all of us to do more with the same or less. The way to get more sales out of lead-gen efforts is by increasing the conversion rate with fast and thorough follow-up. |
CIO
May 15, 2002
Lafe Low |
Seven Tips for Developing Value Metrics Rolling out an IT valuation methodology across an enterprise or even within an IT department is a major undertaking. Laying the groundwork, determining the right metrics and the right amount of metrics, and getting the staff involved are all critical to a project's success... |
Search Engine Watch
June 10, 2009
Tim Ash |
What Is the Desired Conversion Action? Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals. |
CRM
December 2012
Jim Dickie |
Talking About Lead Generation When it comes to making sales, technology is doing double duty. Going forward, technology will continue to play an important role in lead generation and in optimizing the management of those leads as well. |
CRM
May 10, 2013
Syed Hasan |
Choose a Winning Combination of Customer Experience Metrics Improve customer loyalty with the right mix of customer experience management (CEM) solutions. |
Search Engine Watch
March 29, 2011
Ryan Woolley |
When Paid Search Marketing & Business Operations Come Together The combined power of business operations and empirical marketing data is powerful and is a win for the entire business. A real life example of why it pays off to meticulously analyze your paid search data. |
CRM
June 3, 2011
Dan McDade |
Bridging the Gap Between Marketing and Sales Here are five steps that help close the marketing and sales gap and drive lead process success. |
Search Engine Watch
January 28, 2009
Eric Enge |
Track Those Alternate Conversions It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions. |
CRM
November 10, 2010
Glenn Houck |
The Quick and the Dead The competitive advantage of getting to a lead first. |
CRM
May 2013
Kelly Liyakasa |
Marketing and Sales Need Social Alignment Teams should unify their social media strategies. |
IndustryWeek
May 1, 2008
John Teresko |
Seven Emerging Trends in R&D Metrics More companies tracking 'true performance metrics'. |
CRM
June 1, 2005
Coreen Bailor |
Driving Sales With Lead Management Customer response time has shrunken from hours and days to minutes after implementing Web Control, an Internet-based lead management application. |
CRM
February 20, 2015
Justin Gray |
Why Sales and Marketing Need a Unified Dashboard When business teams align, everyone wins. |
IndustryWeek
November 1, 2007
David Blanchard |
Why Supply Chain Work Is Like Carpentry "Measure twice; cut once" should be the operating philosophy in every warehouse and distribution center. |
CIO
October 1, 2003
Jack Keen |
Wanted: Metric Skeptics Accepting vague or irrelevant numbers for project value can lead to bad IT spending decisions. |
CRM
April 2011
Koa Beck |
Required Reading: Taking the Lead Dan McDade has written a 100-page book titled "The Truth About Leads" in which he says sales and marketing teams must be connected for a win-win scenario. |
Search Engine Watch
September 29, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. |
CRM
September 14, 2012
Dan McDade |
Aligning Your Sales and Marketing Processes Two solutions for fixing a 20-year-old problem. |
CRM
October 2004
Ginger Conlon |
Get Your Facts Straight Customer data aggregation is the number one data issue right now. Find out how companies are handling it and turning it into a positive. |
CRM
July 29, 2011
Dan McDade |
The Sales Lead Paradox Two lead generation strategies and why fewer sales leads are better |
Entrepreneur
December 2007
John Jantsch |
The Come-Back Kit Repeat customers are the heart of your business. Here's how to reel them in. |
Entrepreneur
February 2007
Kimberly L. McCall |
How Healthy Are Your Sales? Give your sales a checkup by analyzing crucial data. |
Search Engine Watch
September 15, 2008
David Szetela |
Show Me the Money: Bidding for Profitability Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals. |
Bank Technology News
August 2008
Glen Fest |
Taking a Close Look at Net Leads Lead IQ, from Sparkroom, is targeting mortgage companies with a hosted analytics toolset and consultant services that aim to give lenders a sharper look on lead channels, including those from the Internet. |
Search Engine Watch
November 15, 2010
Nathan Linnell |
Building a Social Media Predictive Model After defining your social media goals and objectives, you need to begin to understand what it will take to meet them. Here's how to create a model that will help lead you to social media success. |
The Motley Fool
May 31, 2006
Rich Smith |
Foolish Forecast: Dollar General Strategizes The discount retailer opens its doors bright and early tomorrow morning, and the crowds are already forming to see what first-quarter 2006 earnings it will report. Want to know Wall Street expects to see? Want to know what really matters? |
The Motley Fool
April 6, 2004
Alyce Lomax |
99 Cents Off 99 Cents Only warned today that its first quarter hasn't been quite what investors had hoped for. |
Inc.
December 1, 2009 |
How One CEO Uses Open-Source CRM Entrepreneur Bryce McDonnell describes the benefits of using free open-source CRM software. |
CRM
August 7, 2015
Alex Terry |
5 Sales and Marketing Problems that AI Can Solve Lead-qualifying AI will work 247, never call in sick, and will follow up on 100 percent of leads. Best of all: Customers won't know the difference. |
CRM
October 18, 2004
Joshua Weinberger |
Metrics Should Define Results Setting benchmarks to determine the success of a CRM initiative is a must. The metrics that matter most are those taken when agents are serving customers. |
CRM
September 10, 2014 |
Hootsuite and Contactzilla Team Up The partnership between Hootsuite and Contactzilla brings social listening to contact management. |
The Motley Fool
October 8, 2010
Jeremy Phillips |
Should You Sell Energy Conversion Devices Right Now? We're seeking danger signs among this beloved stock. |
CRM
October 11, 2013
Ran Gishri |
Don't Write Off Outbound Marketing Social lead targeting offers new opportunities to find qualified prospects. |
CRM
November 1, 2005
Marshall Lager |
Leads and Sales Hum for a Car Dealership By implementing AVV Web Control from Autobytel in its network, this dealership reaped many rewards, including selling an additional $467,000 in nine months compared to the same period the previous year. |
The Motley Fool
October 5, 2011
John Maxfield |
1 Killer Statistic of Amazing Retail Stocks A chain's productivity per square foot is one of the strongest indicators of past success. |
CRM
February 2010
Jim Dickie |
Avoid the Disaster of 2009 Learn from your failures to fine-tune lead generation efforts. |
CRM
May 2007
Marshall Lager |
No More Dying by Inches To help reverse the effects of its information malnutrition, a sales team must let its marketing department know what customer data is of value and what is not. |
Search Engine Watch
August 17, 2009
Ron Jones |
Developing a Social Media Strategy 101, Part 2 Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek. |
The Motley Fool
April 27, 2005
Lawrence Meyers |
Dollar Tree's Dilemma How much can you make when everything you sell costs a buck? Investors should only spend 25 hard-earned dollars on 25 items in the company's store, not on one share of its stock. |
CRM
July 23, 2015
Oren Smilansky |
Infer Introduces Net-New Leads The new offering will enable organizations to find the most fruitful outbound prospects. |
The Motley Fool
September 13, 2010
John Keeling |
Buy or Short These Semiconductor Stocks? Quality of earnings are what matter. Here are the top two and bottom two semiconductor companies based on quality of earnings. |
The Motley Fool
August 26, 2005
Jeremy MacNealy |
Saluting Dollar General Investors might do well to pass up the struggling competition, but Dollar General's successes are worth a salute -- and a closer look. |
CRM
October 12, 2011 |
SutiSoft Releases SutiCRM 5 The new release of its SutiSoft's Web-based CRM solution has additional features and enhancements. |
Search Engine Watch
October 28, 2009
Tim Ash |
The Cost of Landing Page Optimization You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions. |
Registered Rep.
August 1, 2005 |
CIMA and the Wirehouse Rep. Merrill Lynch leads the pack in terms of the number of Certified Investment Management Analyst (CIMA)-carrying reps. |
Search Engine Watch
September 12, 2008
Chris Boggs |
SEO Reporting: Going Beyond Rankings Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients. |
