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InternetNews
July 25, 2007
David Needle |
Digg Mines Microsoft for Ad Help Microsoft and Digg, the popular content aggregation and rating site, announced an agreement to collaborate to bring relevant advertising to Digg's over 17 million unique monthly visitors.   |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
InternetNews
March 12, 2008
David Needle |
Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
Fast Company
Neal Ungerleider |
Instagram Just Stepped Up Its Advertising Game Instagram officially debuted its advertising API this week as part of a major push to turn the app into a major mobile advertising platform. |
Entrepreneur
January 2007
Catherine Seda |
War of the Words Pay-per-click arbitrage could be driving up the cost of your keywords. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
Fast Company
February 2009
Bill Barol |
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying. |
InternetNews
May 23, 2006
Nicholas Carlson |
Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads. |
InternetNews
April 14, 2010 |
Online Advertisers Again Paying Top Dollar New signs of life and activity are found in online advertising along with hints of what works for Web marketers, both good news for the resurgent online ad sector and small business. |
Fast Company
Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
The Motley Fool
July 26, 2007
Rick Aristotle Munarriz |
Mr. Softy Diggs Harder Microsoft lands an ad distribution deal with Web 2.0 darling Digg. How did Microsoft manage to wrest a client away from Google? |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
InternetNews
October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
InternetNews
September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study. |
Fast Company
Pavithra Mohan |
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. |
Fast Company
Steven Melendez |
Report: Snapchat Is Building Its Own Ad Platform Snapchat is working on an application-programmer interface that would let brands buy more targeted and sophisticated ads on the popular mobile messaging platform |
Fast Company
Neal Ungerleider |
What's That In My Feed? Instagram Will Have More Ads Soon The next time you use Instagram, expect to see more ads. Those ads will be targeted to what's in your feed and will allow you to open websites and download apps within Instagram. |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
InternetNews
November 4, 2005
Susan Kuchinskas |
This 'Live' Space for Rent Microsoft is taking the ad-support fight to Google's backyard, and marketers are welcoming the space to play. |
InternetNews
August 23, 2006
Nicholas Carlson |
Confirmed: Microsoft and Facebook Friendship Microsoft is now the exclusive provider of brand advertising and sponsored links on the Facebook social network of more than 9 million registered users. |
BusinessWeek
February 19, 2007
Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
PC Magazine
August 31, 2005
David Murphy |
Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers. |
InternetNews
November 6, 2007
Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
InternetNews
December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
InternetNews
September 22, 2008
Kenneth Corbin |
Microsoft: There's More to Life Than Search At the Interactive Advertising Bureau's Mixx conference, Microsoft says search claims too much credit for online sales - even as it rethinks its own plans following the Yahoo bid. |
Search Engine Watch
August 1, 2005
Danny Sullivan |
New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct Ask Jeeves unveiled a new automated paid listings service today, Ask Jeeves Sponsored Listings, that will allow anyone to purchase ads directly on the Ask Jeeves network. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
InternetNews
February 25, 2008
Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
BusinessWeek
April 3, 2006
David Kiley |
Call It A Sell Phone Cell-phone users may balk at receiving video and advertising on their handsets, but advertisers are ready to spend. |
Registered Rep.
June 1, 2005
Kristen French |
Gimme Back My Ad! Morgan Stanley has directed key media outlets to contact its ad agency if they write "objectionable" stories about the company, and if they can't get through in time, to yank its ads for at least 48 hours. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
CRM
November 26, 2012
Judith Aquino |
Social Media Ad Revenue to Reach $9.2 Billion by 2016 Ads on social networks are going native, reports BIA/Kelsey. |
Fast Company
Pavithra Mohan |
AdBlock Plus Defers To External Review Board To Choose "Acceptable Ads" Allowing an independent board to review and choose acceptable ads should make the playing field fairer for advertisers. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
Entrepreneur
October 2006
Gwen Moran |
And... Action Video advertising has gone live on Google. Is it right for you? |
InternetNews
November 9, 2007
Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth. |
Entrepreneur
April 2008 |
Cool Tool There's an alternative for entrepreneurs who don't want to make their own video or pay an outside firm to do so. |
