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Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale.   |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
Inc.
December 2007
Michael Fitzgerald |
Clicks for Cash Earning more from your website. |
Inc.
March 2008
Ryan Underwood |
Dear Customer... Managing e-mail campaigns. |
InternetNews
February 15, 2008 |
Wireless Ads Take Baby Steps to Reach Consumers Privacy an issue as advertisers target handsets. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
InternetNews
October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
Search Engine Watch
July 16, 2010
Frank Watson |
Paid Search Success Needs Great E-mail Marketing When developing your PPC strategy, don't forget about e-mail. Use your keyword, ad, and landing page data to improve conversions. |
Fast Company
Pavithra Mohan |
AdBlock Plus Defers To External Review Board To Choose "Acceptable Ads" Allowing an independent board to review and choose acceptable ads should make the playing field fairer for advertisers. |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
InternetNews
June 5, 2009
Michelle Megna |
Digg to Debut Ads Based on Your Vote Digg announces new advertising based on community votes. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
BusinessWeek
July 17, 2006
Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
PC World
October 2, 2001
Rick Perera |
New Tool Fuels Battle of the Banner Ads AdKey's software allows Web sites to lock out users who use apps that block banners and pop-up ads... |
Entrepreneur
April 2008 |
Cool Tool There's an alternative for entrepreneurs who don't want to make their own video or pay an outside firm to do so. |
New Architect
May 2002
Michael Hurwicz |
when small is better How Google's AdWords system is changing online advertising... |
The Motley Fool
August 28, 2007
Rick Aristotle Munarriz |
Google + CNN = Good for You CNN strikes an online advertising deal with Google. |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
Fast Company
Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
Search Engine Watch
September 22, 2004
Danny Sullivan |
Google Ad Policies To Be Expanded Publicly Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
InternetNews
May 27, 2010 |
Mobile Ads Taking Hold: ABI Research firm finds that more than a quarter of mobile phone users who have visited a website on their handhelds have clicked on a banner ad or text link. |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
InternetNews
November 23, 2009 |
Google Snaps Up Display Ad Tech Firm Teracent Latest acquisition aims to bring machine learning to Google's growing display business. |
AskMen.com
Jasper Anson |
E-mail Mistakes Don't let e-mail mistakes hurt your business reputation. |
Search Engine Watch
October 15, 2009
Justilien Gaspard |
Targeting People Who Control the Links High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them. |
BusinessWeek
May 3, 2004
Stephen Wildstrom |
Google's Gmail Is Great -- But Not For Privacy While Gmail has focused attention on serious privacy issues about Web mail in general, the Google service, currently in a limited trial, is a pleasant surprise. |
Entrepreneur
April 2009
Amanda C. Kooser |
Beyond Display Ads Display ads are so yesterday, but what are the alternatives? We've got 'em. |
Wired
January 2006
Charles C. Mann |
How Click Fraud Could Swallow the Internet Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy. |
PC World
June 19, 2007
Stephen Manes |
Web Ads: A Cat-and-Mouse Game Overrun by ads? New software is better at exterminating them. |
Search Engine Watch
January 25, 2010
Ron Jones |
E-mail Marketing 101 Tips on e-mail marketing providers, how to build an e-mail database, e-mail frequency, spam compliance, landing pages, graphics, social media, and more. |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
Inc.
August 2008
Ryan Underwood |
Technology Tools: E-mail's Little Helpers Getting more out of Outlook, plus more tools for managing e-mail. |
Fast Company
February 2009
Bill Barol |
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying. |
Entrepreneur
August 2001
Amanda C. Kooser |
Ad Trip Ads that follow your customers wherever they go. No, it's not a hallucination. Wireless advertising is here -- but will customers buy it? |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
InternetNews
June 3, 2009
Michelle Megna |
iPhone 3.0 Mobile Ads SDK Debuts As recent data shows iPhone users seeing more ads in social media, AdMob unveils new ad formats for social networking, search and rich media display in connection with iPhone 3.0 launch. |
Wired
March 24, 2008
Kevin Kelleher |
MySpace and Friends Need to Make Money. And Fast. Large social networking sites need to target consumers and combine elements of the social and commercial experience to increase advertisers' success on their pages. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
Registered Rep.
June 1, 2005
Kristen French |
Gimme Back My Ad! Morgan Stanley has directed key media outlets to contact its ad agency if they write "objectionable" stories about the company, and if they can't get through in time, to yank its ads for at least 48 hours. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
Fast Company
Neal Ungerleider |
What's That In My Feed? Instagram Will Have More Ads Soon The next time you use Instagram, expect to see more ads. Those ads will be targeted to what's in your feed and will allow you to open websites and download apps within Instagram. |
Entrepreneur
March 2005
Jerry Fisher |
First Impressions An intriguing introduction keeps potential customers from skipping your ad. Here are some examples of "great starts" from copywriting guru John Caples' "Tested Advertising Methods." |
