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Information Today
June 4, 2007
Paula J. Hane |
Intellext Morphs into MediaRiver to Flow Publishers' Content The company is putting its full energies into marketing a new Web services product that enables Web publishers to guide Internet users to the publishers' online content in a discovery-based contextual model.   |
Search Engine Watch
April 10, 2008
Levy Cohen |
Social Search: It's Time For Monetization Contrary to popular belief, social marketing doesn't have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology -- in real time and without any bias -- than the one that organically grows on your site. |
Search Engine Watch
May 11, 2006
Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited? |
InternetNews
May 21, 2009
Kenneth Corbin |
Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix. |
Information Today
October 27, 2008
Paula J. Hane |
SemantiNet Launches New Information Discovery Assistant: headup headup from SemantiNet is a new plug-in for the Mozilla Firefox web browser that uses semantic web capabilities to provide users with personalized, related data from all over the web in context to a current webpage. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
InternetNews
June 5, 2009
Kenneth Corbin |
Mutter's Cure for Newspapers: Online Ad Co-op Amid all the hand wringing over the future of newspapers, industry executives held a semi-secret meeting last week in Chicago to discuss how to better monetize their content on the Web. |
CRM
February 21, 2012 |
SAS Acquires aiMatch SAS acquisition brings advanced analytics to the digital advertising industry. |
Search Engine Watch
December 4, 2009
Frank Watson |
It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends With a decrease in overall advertising, Google looks to help offset some lost ad revenue by increasing the amount they get from existing advertisers. |
Search Engine Watch
February 20, 2009
Michael Boland |
Replicating the Web: Will Google Dominate Mobile Search? With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place. |
InternetNews
May 18, 2005
Susan Kuchinskas |
Google's Ad Feeds in RSS The search titan brings its AdSense product to RSS. |
Search Engine Watch
April 3, 2008
Levy Cohen |
Social Search Gets Going The social graph has brought new meaning to social search and marketing. Your contacts and friends are certainly one source of search relevance and subject authority, but are they the best source? |
InternetNews
March 14, 2008
Kenneth Corbin |
Microsoft's Latest Ad Buy Microsoft today announced that it is purchasing Rapt, an advertising technology company specializing in sophisticated analytical tools. |
The Motley Fool
September 1, 2006
Rick Aristotle Munarriz |
Content Is King at Microsoft The software giant is following the herd into contextual marketing. |
InternetNews
December 19, 2003
Pamela Parker |
Google Extends AdSense Overseas The search player expands its contextual advertising program to smaller, niche publishers in five new markets. |
Fast Company
Pavithra Mohan |
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. |
InternetNews
February 22, 2010 |
Google Upgrades DoubleClick Ad Server Better ad management, distribution and new features are the focus of Google's DoubleClick upgrade. |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
InternetNews
August 3, 2009
Michelle Megna |
Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud. |
The Motley Fool
April 26, 2005
Rick Aristotle Munarriz |
Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold. |
InternetNews
April 16, 2007
Nicholas Carlson |
Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried? |
Search Engine Watch
December 23, 2003
Shari Thurow |
Search Engine Contextual Ads Gain Momentum A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing. |
InternetNews
September 18, 2009 |
Google Revamps DoubleClick in Major Ad Push Google launches ad exchange to simplify connecting ad buyers with Web publishers. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
CRM
November 1, 2006
Jeffrey Schumacher |
Monetizing Media By leveraging inventories of impressions, brand, customer data, and CRM capabilities, retailers can offer advertisers a largely untapped source of highly targeted media. |
InternetNews
December 9, 2004
Susan Kuchinskas |
Google Magazine Search? Reading between the lines of a patent application gives clues on a way the search leader could make money from Google news. |
The Motley Fool
November 29, 2007
Rick Aristotle Munarriz |
The Acrobat and the Ads Yahoo! teams up with Adobe to offer contextual market ads as readers scroll through Web-published pages in Adobe's popular PDF platform. |
The Motley Fool
July 17, 2009
Rick Aristotle Munarriz |
Google Makes It Up in Volume The search-engine giant has a mixed quarter. |
The Motley Fool
August 18, 2005
Rick Aristotle Munarriz |
Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift. |
The Motley Fool
June 23, 2009
Rick Aristotle Munarriz |
Is Google Done? The search-engine giant is in trouble if it loses relevance. |
Search Engine Watch
February 10, 2010
Alex Cohen |
The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
Fast Company
August 2004
Alison Overholt |
Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising. |
Search Engine Watch
March 13, 2009
Frank Watson |
Behavioral Targeting: Profiling or Perfecting User Experience Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
InternetNews
March 27, 2007
Clint Boulton |
Yahoo Cranks Up Mobile Ad Push Yahoo today launched Yahoo Mobile Publisher Services to take advantage of the potential multi-billion-dollar market for delivering content over mobile phones. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
InternetNews
November 29, 2007
Kenneth Corbin |
Ads Coming to PDFs Courtesy of Adobe, Yahoo Adobe and Yahoo today announced a new service that will allow marketers to place ads in Adobe's Portable Document Format. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
InternetNews
February 3, 2004
Janis Mara |
Is Ad-Supported RSS the Next Big Thing? Publishers like RSS because it gets through spam filters, but will it make them money? A new ad network aims to help. |
BusinessWeek
May 8, 2008 |
How Will Microsoft Snare Digital Ads? Microsoft's Kevin Johnson talks about where the software king's online business is headed now that its proposed Yahoo deal is off the table |
The Motley Fool
April 25, 2006
Rick Aristotle Munarriz |
Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys. |
Information Today
February 26, 2007 |
Convera Launches Publisher Control Panel The new service enables print and online publishers to add, manage, and refine vertical search capabilities so they can develop search-based revenues for their Web sites. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
The Motley Fool
July 15, 2009
Anders Bylund |
Google Earnings 101 Google reports earnings Thursday night. It's time to bone up on what makes this giant tick. |
