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Search Engine Watch
August 24, 2009
Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free.   |
PC Magazine
April 19, 2006
Matthew D. Sarrel |
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate. |
CRM
October 20, 2011 |
Limelight Partners with Demandbase to Help B2B Marketers Deliver Personalized Web Site Experiences Combined offering enables B2B marketers to leverage real-time business identity data to tailor site content for each visitor. |
Search Engine Watch
January 19, 2009
Ron Jones |
Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
CRM
October 2010
Juan Martinez |
How Can I Help You? Proactive businesses that utilize chat technology to engage Web visitors are seeing higher conversion rates. So why aren't you? |
Macworld
September 27, 2006
Joe Kissell |
VisiStat 4 If you use have a commercial Web site, and want absolute simplicity in Web analytics -- and can live without the details VisiStat is missing -- you'd be hard-pressed to find a more elegant tool. |
CRM
October 2015
Leonard Klie |
The Age of Speech Analytics Is Close at Hand The Johnny-come-lately in contact centers is poised to become Johnny-on-the-spot |
CRM
July 1, 2009
Donna Fluss |
Contact Centers and the Age of Analytics A variety of applications promise revenue generation and cost reduction. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
Entrepreneur
June 2010 |
Google Analytics Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
Search Engine Watch
April 5, 2010
Nathan Linnell |
Measuring Social Media with Web Analytics, Part 2 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part two of a two part series. |
CRM
December 2014
Leonard Klie |
5 Hot Customer Service Technologies The latest innovations add a sense of immediacy to customer interactions. |
InternetNews
February 23, 2004
Kevin Newcomb |
WebSideStory Bows HBX The next-generation data collection and mining service has a straightforward goal -- to be simple, relevant and real-time. |
PC Magazine
November 2, 2005
Matthew D. Sarrel |
VisiStat 2.0 Services like Omniture's Site Catalyst and WebSideStory's HBX are a good way for companies to track their Web traffic, but they can be prohibitively expensive for smaller sites. |
CRM
February 22, 2012 |
TARGUSinfo Adds to Its ElementOne Marketing Analytics Platform New Describe Targets function provides marketers with easier, faster access to essential information about consumers. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
Search Engine Watch
May 21, 2008
Eric Enge |
The Challenge of Mobile Web Analytics One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a good job of tracking mobile Web site usage, making it difficult to tune and enhance your mobile Web site's performance. |
CRM
June 3, 2015 |
TruConversion Launches New Web Analytics Product TruConversion brings together heatmaps, surveys, polls, AB testing, form analytics, and conversion funnels in one product. |
CRM
January 2012
Donna Fluss |
Speech Analytics in the Voice of the Customer Era A valuable application increases its role. |
Search Engine Watch
March 7, 2008
Kevin Newcomb |
Google Analytics Adds Industry Benchmarking Users who opt into the new program will be able to compare their site's performance against the rest of their industry or another industry. |
Search Engine Watch
March 1, 2010
Nathan Linnell |
Measuring Social Media with Web Analytics, Part 1 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. |
CRM
August 6, 2013 |
Engagor Launches in the U.S., Secures $2.6 Million in Funding The provider of a real-time customer engagement, social media monitoring, and analytics platform opens a San Francisco office. |
CRM
November 2015
Donna Fluss |
Speech Analytics Is Important to Your Future Analyzing what your customers say to agents can have huge operational benefits across an enterprise |
Bank Technology News
March 2011
Michael Sisk |
Are Banks Ready For Real-Time? Given banks' interest in real-time marketing, many vendors are trying to solve technology and business issues. |
Search Engine Watch
December 6, 2010
Josh McCoy |
Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track. |
Search Engine Watch
June 3, 2010
Frank Watson |
Larry and Sergey Always Want a Happy Ending With Their Backrub Google's acquisition of Invite Media means added ability to target advertising and bid according to more granular information than the content on the page or the search query. |
CRM
April 23, 2015 |
AnswerDash Launches New Web Analytics Features AnswerDash Analytics provide instant insight into Web users' behavior. |
CRM
May 2011
Leonard Klie |
Speech Analytics Captures Consumer Sentiment Technologies blend data from different sources, emotional states, and moments in time |
Search Engine Watch
August 27, 2010
Frank Watson |
Become A Success Tracker: Advanced Conversion Analytics Drilling deeper: how to get the most out of your data with segmentation, virtual pageviews, and event tracking. |
Search Engine Watch
January 21, 2011
Rob Chant |
How to Configure Analytics for Your Small Business Website A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site. |
CRM
November 2012
Leonard Klie |
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face. |
Entrepreneur
July 2010
Ericka Chickowski |
Assess for Less Here are free, easy-to-use web analytics tools. |
Search Engine Watch
October 15, 2008
Tim Ash |
Landing Page Optimization: Guessing vs. Testing The real experts on the design of your landing pages are your Web site visitors. |
Entrepreneur
March 2005
Catherine Seda |
Go Live They've got questions, you've got answers. Now you can reach out to your prospects and keep them happy with live chat on your site. |
AFP eWire
June 13, 2005 |
Website Back to Basics: Site Search A search field is more than a convenient tool for web visitors. It is a fundamental component of the visitor/donor experience because it is a window on visitor needs and desires. |
New Architect
September 2002
Elizabeth Fulghum |
Target Your Content Using the concept of Web page tagging rather than visitor logging, you can track users throughout the site in real time and deliver targeted, personalized information. This review looks at a popular hosted service that combines personalization with email deployment, SiteBrand's InSite. |
InternetNews
July 25, 2007
Stuart J. Johnston |
Microsoft Preps Web Analytics to Combat Google Microsoft's Gatineau to compete with Google Analytics, and will use data from Live ID profiles. |
CRM
February 2004
Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
Wall Street & Technology
May 31, 2007
Kyle Duckers |
Savvy Financial Services Firms Tap Employee Intelligence For Strategic Decision Making The challenge for most capital markets firms is not a lack of raw data, but a lack of context and insight based on that information. |
Search Engine Watch
June 23, 2009
Carrie Hill |
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? |
Pharmaceutical Executive
October 1, 2008 |
Getting "Engaged" Web analytics is helping a new generation of pharma web sites get engaged. |
The Motley Fool
March 30, 2005
Tom Taulli |
How Does Google Gauge Success? Measuring Web traffic is becoming a strategic business, as Google's latest acquisition shows. This is good news for the Web analytics providers, as the deals should logically push values higher. |
Search Engine Watch
June 10, 2009
Tim Ash |
What Is the Desired Conversion Action? Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals. |
CRM
October 1, 2003
Martin Schneider |
Market Watch: Analytics Now that analytics has taken a secure place in the big picture of CRM, the trick for vendors is to make it more a part of the everyday workings of a CRM solution. |
CRM
May 3, 2004 |
Hot Seat: Will Analytics Remain a Stand-alone Product or Become Yet Another CRM Module? Will analytics software continue to be a separate market segment or will its functionality be absorbed into traditional CRM suites in the future? Industry experts weigh in. |
Search Engine Watch
August 20, 2008
Tim Ash |
What Are You Converting? Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site. |
Information Today
May 20, 2013 |
D&B Introduces Hoover's Analytics for Small Business Customers Hoover's Analytics is a new product to help small businesses segment and evaluate their customers and prospects to identify new growth opportunities. |
Search Engine Watch
April 1, 2010
Mark Drummond |
Why Search Marketers Should Care About the Real-time Web What's the real-time Web all about, how does real-time search fit in, and why should you care? |
Search Engine Watch
January 26, 2009
Ron Jones |
Web Analytics 101, Part 2 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. |
