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U.S. Banker April 2008 Anthony Malakian	Banks Search for Right Search-Engine Strategy The Internet continues to pose new marketing challenges for financial institutions, and is at the center of a changing debate over the relative merits of two different approaches to search-engine marketing.
U.S. Banker April 2006 Glen Fest	Web Marketing: Search Engines: Out of Banks' Plain View Google, Yahoo! and MSN are trying to convince banks to ramp up search-engine advertising and optimization. So far, banks haven't taken the bait. Well, for heaven's sake, why not?
Bank Technology News February 2006 Glen Fest	Search Engines: Out Of Banks' Plain View Google, Yahoo! and MSN are trying to convince banks to ramp up search-engine advertising and optimization. So far, banks have not been big-time adopters.
Pharmaceutical Executive March 1, 2007 Alex Porter	Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach.
PC Magazine February 14, 2007 Matthew D. Sarrel	Success With Search Engines What if you had a Web site and no one came?
Search Engine Watch August 27, 2010 Marty Weintraub	Online Marketing Fundamentals For New Professionals, Part 2 A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and paid search for newbies.
Entrepreneur June 2006 Catherine Seda	Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.
Search Engine Watch October 23, 2003 Anne Kennedy	Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?
Search Engine Watch October 24, 2008 William Flaiz	The Organic and Paid Balancing Act As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings.
Bank Systems & Technology May 1, 2006 Peggy Bresnick Kendler	Search Engine Optimization An interview with three industry experts on how, by utilizing search engine-based marketing, innovative banks can drive qualified traffic to their Web sites.
InternetNews April 30, 2004 Robyn Greenspan	Searching for Balance Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results.
Search Engine Watch November 11, 2008 Mark Jackson	Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.
Search Engine Watch January 5, 2009 William Flaiz	Search Shifts and Predictions for 2009 2009 will see search engines focusing less on new product innovations and more on new revenue streams during our economic crisis.
InternetNews August 8, 2005 Susan Kuchinskas	Searching for the Next Big Thing New search services, partnerships and platforms are expected to launch at Search Engine Strategies conference.
Entrepreneur August 2004 Catherine Seda	In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization.
The Motley Fool July 13, 2007 Rick Aristotle Munarriz	Google Down, Down Under Australians try to tame the giant. Advertising under trademarked keywords -- such as a rival company's name -- has been a thorn in Google's side before. The practice has been upheld domestically, but tighter laws in other countries do not offer that kind of sponsorship flexibility.
InternetNews November 4, 2005 Susan Kuchinskas	This 'Live' Space for Rent Microsoft is taking the ad-support fight to Google's backyard, and marketers are welcoming the space to play.
Search Engine Watch May 25, 2004 Sullivan & Sherman	Search Engine User Attitudes With so much interest in search, it's amazing how relatively little research has been done into how people interact with search engines, especially from a search marketing perspective. That's finally changing.
Search Engine Watch November 25, 2008 Mark Jackson	Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target.
Search Engine Watch January 24, 2006 Patricia Hursh	Marketing in the Search Tail: Is the Pain Worth the Gain? Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and savvy search marketers are taking advantage of the opportunities in the 'search tail.'
InternetNews March 16, 2005 Susan Kuchinskas	MSN Takes First Step Toward Native Ad Platform MSN's adCenter online advertising platform could eliminate revenue share with archrival Yahoo.
The Motley Fool August 20, 2007 Rick Aristotle Munarriz	Is Google Un-American? Google and American Airlines parent AMR get into a war of words. Keywords, that is. This may seem like little more than a passing story, but there are serious implications here for the search industry.
Search Engine Watch October 13, 2009 Carrie Hill	Saturating Your Message in Search Marketing Tips to ensure your business controls as many spaces as possible on a search results page.
Entrepreneur May 2007 Catherine Seda	Not So Fast . . . Don't just throw more money at pay-per-click - make it work for you.
CRM July 1, 2007 Colin Beasty	Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools.
Search Engine Watch October 28, 2010 Jon Schepke	Google Place Search: Location Information Just Became More Critical Google's new Place Search makes it more important than ever for business to implement a local search, online review, and SEO strategy to achieve prominent visibility in Google's results.
InternetNews February 28, 2005 Rob McGann	Majority of Searchers Use Multiple Search Engines What are the most popular search engines?
Search Engine Watch March 31, 2004 Arnaud Fischer	Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel.
Search Engine Watch September 25, 2006 Catherine Seda	Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program?
Search Engine Watch October 14, 2010 Jason Tabeling	Why You Should Combine Your PPC & SEO Strategies Here's how advertisers can develop a search strategy that effectively coordinates paid and organic listings.
AFP eWire December 1, 2008 Lynch & Habig	Helpful Tips on Search Engine Advertising You're hoping to get a flood of visitors (a.k.a. prospective donors) to your brand new website, and jumpstart your online fundraising program. Have you thought of buying search engine ads?
InternetNews August 2, 2004 Susan Kuchinskas	Search Versus Search in Silicon Valley The Search Engine Strategies conference focuses on optimizing Web pages so they'll rank higher in search results.
Financial Planning September 1, 2005 Marie Swift	Getting on Google There's an art to ranking high on various search engines. Mastering it will help you draw more potential financial advisory clients to your Web site.
Search Engine Watch September 12, 2008 Chris Boggs	SEO Reporting: Going Beyond Rankings Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients.
Search Engine Watch January 31, 2008 Kevin Newcomb	Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers.
Search Engine Watch July 12, 2005 Chris Sherman	How Americans Search A recent study shows that over 50% of online users use a search service every time they go online. Common search goals include health and medical information, directions and maps, and news.
The Motley Fool September 11, 2010 Wade Roush	Google Instant Is Anything but a Time-Saver Search engine optimizers have some interesting thoughts about the probable repercussions of Google Instant.
Bank Systems & Technology September 27, 2007 Nancy Feig	Customer Satisfaction Is Key to Driving Organic Growth at Banks As banks seek new market segments to target, they're also looking at new ways in which their systems can improve the customer experience to increase share of wallet.
Search Engine Watch March 22, 2011 Erez Barak	The Social Evolution of Search Engine Result Pages How Google is changing the way they integrate Twitter results into search results, how Bing is evolving their inclusion of Facebook Like data in SERPs, and what the changes mean for online marketers.
Search Engine Watch February 15, 2011 Alex Cohen	PPC vs. SEO: Paid Search as Your Organic Competitor The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense of organic listings.
Search Engine Watch December 18, 2003 Grant Crowell	The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry.
InternetNews August 11, 2004 Susan Kuchinskas	Google Auction Imminent The search leader gears up for the real action in its contrarian IPO.
Search Engine Watch May 26, 2004 Gord Hotchkiss	Inside the Searcher's Mind: It's a Jungle in Here! What goes on in the mind of searchers? A research group set out to find the answers -- and came up with some interesting and surprising answers.
InternetNews March 4, 2005 Susan Kuchinskas	Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail?
Search Engine Watch July 15, 2008 Kevin Heisler	Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.
PHONE+ December 3, 2009 Patrick Oborn	Internet Marketing Tips for Agents The Internet is playing a growing role in the marketing of broadband services as the low-end commercial telecom services become more of a commodity.
Search Engine Watch January 19, 2009 William Flaiz	Are Rankings Still Relevant? Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone.
Search Engine Watch March 7, 2011 Adam Audette	Maximizing Your CTR for SEO in Organic Results Be mindful of the way your organic listings appear in the search results. Listings designed to maximize CTR will have a ranking advantage.
The Motley Fool November 30, 2005 Tom Taulli	Google Picks Up the Phone The search king is using a new model to make money: pay-per-call. While Google is likely to be a beneficiary of this trend, it definitely will not get a free ride.
Search Engine Watch March 3, 2009 Mark Jackson	Search Engine Optimization in a Down Economy During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. They had a better widget.