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Search Engine Watch October 24, 2008 William Flaiz	The Organic and Paid Balancing Act As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings.
Search Engine Watch March 30, 2009 Joshua Palau	Search is Search: Paid and Organic Search Synergies You don't have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and savings once you understand how the two can work together.
Search Engine Watch November 11, 2008 Mark Jackson	Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.
Search Engine Watch March 8, 2005 Chris Sherman	A New F-Word for Google Search Results A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people.
Search Engine Watch October 13, 2009 Carrie Hill	Saturating Your Message in Search Marketing Tips to ensure your business controls as many spaces as possible on a search results page.
Search Engine Watch August 27, 2010 Marty Weintraub	Online Marketing Fundamentals For New Professionals, Part 2 A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and paid search for newbies.
Search Engine Watch December 8, 2008 William Flaiz	Universal Search Should Be a Plus Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user.
Search Engine Watch February 15, 2011 Alex Cohen	PPC vs. SEO: Paid Search as Your Organic Competitor The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense of organic listings.
Search Engine Watch October 25, 2010 John Greer	Organic Search Listings That Drive Clicks People scan search results quickly. Here's how to make your listing stand out and make searchers want to click on your site.
Search Engine Watch February 16, 2011 Gareth Owen	SEO and PPC: A Love-Hate Relationship Three big trends are changing how we attribute value in SEO. We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations.
Search Engine Watch July 28, 2009 Herndon Hasty	Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1 When search engine optimization and pay-per-click search ads work together, both can improve -- if it's done well. SEO's thick and salty "peanut butter" should form a strong base for PPC's "grape jelly" to form an unstoppable search/sandwich force, right?
Search Engine Watch September 2, 2008 Mark Jackson	How Much Are You Spending on SEO? SEO deserves its rightful place in every company's marketing budget.
Search Engine Watch May 3, 2011 Jason Tabeling	Understanding AdWords Average Position: Optimize Your PPC Performance A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this data in context of your total search campaign to see your total results improve.
Search Engine Watch February 25, 2011 Dave Davies	Improve Your Organic Rankings With Google Places, Part 1 The basics of a Google Places: how to properly set up a listing and some of the principles behind why this is important.
Search Engine Watch July 19, 2010 Josh McCoy	SEO, the SERPs, and Your First Impression First impressions aren't just for first dates anymore. Taking advantage of free tools, smart thinking, and your visitor's best interests can be key to converting visitors into customers.
Entrepreneur August 2004 Catherine Seda	In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization.
Search Engine Watch July 12, 2010 Ray Comstock	The Challenges of Measuring SEO Success, Part 1 Some of the most common challenges of reporting on SEO performance, plus solutions. First of a three-part series.
Search Engine Watch March 7, 2011 Adam Audette	Maximizing Your CTR for SEO in Organic Results Be mindful of the way your organic listings appear in the search results. Listings designed to maximize CTR will have a ranking advantage.
Search Engine Watch April 29, 2010 Jason Tabeling	3 Reasons to Spend Money on Branded Terms Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how.
Search Engine Watch March 8, 2011 Jason Tabeling	Keyword Phrase Value: Click-Throughs vs. Conversions Even with a worse search experience and less targeted ads, the consumer mindset is so much closer to conversion that long tail terms are worth the effort.
Search Engine Watch October 10, 2008 Chris Boggs	Is Your SEM Truly Looking at Search Holistically? To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions.
Search Engine Watch November 25, 2008 Mark Jackson	Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target.
Search Engine Watch April 19, 2011 Melissa Mackey	5 Often-Overlooked PPC Tips for Beginners If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away.
Search Engine Watch June 7, 2010 John Greer	How to Measure Success in an SEO Campaign Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health.
Search Engine Watch October 23, 2003 Anne Kennedy	Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?
Search Engine Watch December 11, 2009 Gregg Stewart	Focusing Your Message from National to Local, Part 1 How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow pages, local listing feeds, and user-generated content.
Bank Systems & Technology May 1, 2006 Peggy Bresnick Kendler	Search Engine Optimization An interview with three industry experts on how, by utilizing search engine-based marketing, innovative banks can drive qualified traffic to their Web sites.
Search Engine Watch March 31, 2004 Arnaud Fischer	Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel.
Search Engine Watch January 25, 2011 Melissa Mackey	Google AdWords Display URL Changes: Boon or Bust? News of this puzzling modification to AdWords has been greeted with a negative reaction from the search marketing community. It's hard to believe the display URL change can possibly benefit Google or advertisers.
Search Engine Watch May 27, 2004 Catherine Seda	Managing a Search Advertising Budget You want top search result positions now, and you're willing to pay for them. But is your paid listing launch on hold until you can justify a budget and demonstrate ROI goals?
Search Engine Watch October 17, 2007 Grant Crowell	Trademark Law - What Search Marketers Should Know, Part 1 Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have fed off of one another to become a growing dilemma for search engines and advertisers alike.
Pharmaceutical Executive March 1, 2007 Alex Porter	Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach.
Search Engine Watch February 18, 2011 Rob Chant	Why SEOs Shouldn't Fixate on Keyword Rankings Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some tips on how to diversify your efforts.
Search Engine Watch January 18, 2011 Alex Cohen	The Dawn of Paid Search Without Keywords We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year.
Search Engine Watch May 12, 2010 Bill Hunt	Leveraging Baidu to Reach the Chinese Audience Escalated interest in reaching China, and the continued improvements to Baidu's platform, has raised the need to take a deeper look at Baidu, and dispel some of the misconceptions and confusion about this growing search engine.
Entrepreneur June 2004 Catherine Seda	Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it.
Search Engine Watch October 14, 2008 Mark Jackson	Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly.
Search Engine Watch December 14, 2010 Thi Thumasathit	Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns.
Search Engine Watch May 29, 2009 Gregg Stewart	Ranking in Local Listings Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy
Search Engine Watch May 8, 2009 Chris Boggs	Customer Segmentation and SEO -- A Beautiful Couple Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion.
Search Engine Watch September 16, 2008 Carrie Hill	Making the Most of Search Engine Copywriting Small business owners must be aware of what their ad copy promises, and how they deliver on those promises.
Search Engine Watch March 9, 2004 Jill Whalen	Measuring Search Engine Success Whether you're optimizing web pages for top rankings or purchasing paid placement links, it's crucial to measure the performance of your efforts. A new generation of powerful search engine analytics software makes the job a snap.
Search Engine Watch December 9, 2008 Carrie Hill	PPC & SEO -- Two Great Tastes that Taste Great Together Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect can be had when you combine paid search advertising with search engine optimization efforts.
Search Engine Watch November 11, 2008 Carrie Hill	Six Things You Might Be Doing Wrong (And How to Fix Them)! When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for.
Search Engine Watch April 7, 2009 Mark Jackson	Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO?
Search Engine Watch June 9, 2010 Alex Cohen	The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business.
InternetNews August 15, 2006 Nicholas Carlson	Get Your Coupons on Google Maps Google today announced it will soon be displaying printable coupons for local businesses in its Google Maps search results and business listing pages.
Search Engine Watch January 12, 2011 Greg Habermann	Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study.
Search Engine Watch October 13, 2009 Mark Jackson	Addressing the 'O' in Search Engine Optimization Tips for improving optimization efforts.
Search Engine Watch October 4, 2010 Ray "Catfish" Comstock	The Challenges of Measuring SEO Success, Part 3 A deep dive into how businesses should use Webmaster tools search rankings, brand vs. non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance.