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Inc. February 2008 Buchanan, Chafkin & McCarthy |
The New Basics of Marketing What you need to know about: websites, email, mobile phones, social networks, viral video, blogging. |
Entrepreneur December 2008 John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
CRM March 1, 2008 Ian Jacobs |
Your Customers Are Everywhere Beyond the comfy confines of your corporate Web site, people are talking - and complaining. |
Insurance & Technology February 18, 2005 Katherine Burger |
Blogging for Dollars Any financial services firm or other mass marketer that hasn't begun to at least figure out how to deploy Web logs is going to be left behind by more savvy, creative and aggressive players. |
IndustryWeek February 1, 2008 Brad Kenney |
To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers. |
PC World September 11, 2002 Tom Spring |
The Internet: Ground Zero for 9/11 Analysis The brilliant, the bogus, and the bitter find audiences in blog explosion of the past year. |
AskMen.com Eric Santos |
Establishing A Web Presence Whether you are an entrepreneur or an employee looking for another job, it is vital for you to have a web presence, especially if you provide a service to the public. |
Managed Care December 2006 Hilburg & Singer |
In a Climate of Public Skepticism, Reputation Matters Even More A new survey sheds light on how health plan officials can best present their companies to concerned stakeholders. |
PC World September 26, 2007 Danny Allen |
Top 10 Graphics Boards Here are your best options in two categories of graphics boards: power models and mainstream models. |
Search Engine Watch July 27, 2010 Ryan DeShazer |
Playing Brand DE-FENSE With Search Reputation Management Search reputation management isn't easy work. Here's how B2B brands and organizations can protect their first impressions in the SERPs. |
Search Engine Watch June 25, 2009 Justilien Gaspard |
Link Marketing Challenges & Solutions Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas. |
Fast Company April 2004 Jena McGregor |
Professionals, Publishing for the Public If it's true that markets are conversations, business blogs might help corporate conversations scale globally. |
U.S. Banker July 2011 Harry Terris |
Bank Reputation: Getting Just a Little More Love For most large companies, products and services are what cements a strong reputation. Not so for banks. At least since the crisis, consumers have cared more about the governance of banks. And even more than governance, what they care about now is performance. |
National Defense July 2009 David J. Albritton |
Defense Industry Must Embrace Social Media Defense contractors are recognizing the value of engaging in social media. |
The Motley Fool September 11, 2006 Stephen Ellis |
A New Threat for Monster.com? The online jobs giant faces a growing threat from niche technology and software job boards. |
Search Engine Watch November 8, 2005 Catherine Seda |
Using Search for Public Relations & Reputation Management If you're only using search engine marketing to sell your company's products or services, you're missing out. |
InternetNews February 20, 2004 Clint Boulton |
Cisco Seals Deal for Storage Switch Maker UPDATE: The network giant completes its $750M purchase and integration of Andiamo Systems. |