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Pharmaceutical Executive
November 1, 2011
Al Topin
Agency Assignments: Managing the Hidden Costs Saving the agency/client relationship begins first with the people involved and defining accountability on both sides. mark for My Articles similar articles
The Motley Fool
June 13, 2005
Alyce Lomax
P&G's Ad Gamble Are companies about to make big changes to the ways they advertise? The creep toward product placement within television shows has been evident over the last couple years, as has the success of Internet advertising. mark for My Articles similar articles
Pharmaceutical Executive
July 30, 2007
Direct to Consumer: Creativity Through Understanding Creative consumer campaigns begin with a clear understanding of pharma rules and regulations. mark for My Articles similar articles
HBS Working Knowledge
August 22, 2012
Michael Blanding
Advertising: It's Not 'Mad Men' Anymore Three key developments are discussed that have shaped the industry in recent years: unbundling of agency services, the problem of competing clients sharing a common agency, and concern over consolidation with the growth of holding companies. mark for My Articles similar articles
CRM
May 2012
Judith Aquino
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. mark for My Articles similar articles
Fast Company
April 2002
Christine Canabou
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... mark for My Articles similar articles
HBS Working Knowledge
October 14, 2008
Sarah Jane Gilbert
Should You Bring Advertising Expertise In-House? A recent study indicates more firms than previously thought are developing internal advertising units. mark for My Articles similar articles
Fast Company
November 2010
Danielle Sacks
The Future of Advertising Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind. mark for My Articles similar articles