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The Motley Fool
April 17, 2008
Rick Aristotle Munarriz |
Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy.   |
The Motley Fool
February 14, 2008
Rick Aristotle Munarriz |
Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it. |
The Motley Fool
June 5, 2007
Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. |
CIO
January 15, 2006
Juan Carlos Perez |
Who Uses Google Google users tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo and others, according to a new study. |
InternetNews
July 2, 2007
David Needle |
Latest Yahoo Tech Offers More Targeted Display Ads Yahoo announced SmartAds, a new ad delivery platform it says will help marketers better match consumers with the goods and services they're most interested in. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
The Motley Fool
February 20, 2009
Rick Aristotle Munarriz |
Try Again, Yahoo! Yahoo! launches Rich Ads in Search, but it's not a cure. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
InternetNews
May 1, 2006
Nicholas Carlson |
Yahoo Debuts Advice Column In a play for more eyeballs, Yahoo today announced Yahoo Tech, which delivers tech-purchasing advice for information-seeking consumers. |
The Motley Fool
May 25, 2007
Mac Greer |
Fool Video Take: Should Investors Say Yahoo? Everyone is ga-ga over Google. But is it time to get excited about Yahoo? |
The Motley Fool
November 14, 2006
Rick Aristotle Munarriz |
The Yahoo! Shuffle Bill Demas and Will Johnson, a pair of vice presidents at Yahoo!'s beleaguered YPN paid-search division, are moving on, but the real problem lies deeper and higher. Investors, take note. |
The Motley Fool
March 12, 2008
Rick Aristotle Munarriz |
Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick. |
InternetNews
May 8, 2006
Nicholas Carlson |
Yahoo's Own Ad Platform Yahoo today said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google. |
The Motley Fool
September 1, 2006
Rick Aristotle Munarriz |
Content Is King at Microsoft The software giant is following the herd into contextual marketing. |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
InternetNews
March 4, 2005
Susan Kuchinskas |
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? |
The Motley Fool
December 15, 2006
Emil Lee |
Fool on the Street: Yahoo! on Madison Avenue Although traditional advertising is certainly a huge market, one that's basically made Yahoo! into the successful company it is today, it'd be nice if Yahoo! could hedge its bets a little better. Investors, take note. |
The Motley Fool
August 10, 2004
Tom Taulli |
Yahoo! the First Winner in Google IPO Yahoo!'s once-questioned acquisition of Overture appears to have been a huge coup. The company was clearly in a position of strength and was not shy in exacting a great deal. |
The Motley Fool
November 26, 2008
Rick Aristotle Munarriz |
Google Laughs at Yahoo! and Microsoft Google's search-engine market share continues to grow, but problems still loom. |
InternetNews
April 9, 2008
Kenneth Corbin |
Yahoo to Test-Drive Google's AdSense Yahoo announced that it was conducting a trial of Google's AdSense for Search product to place ads alongside Yahoo's search results. |
InternetNews
October 28, 2010 |
Microsoft, Yahoo Complete Paid-Search Transition Microsoft's Bing search engine is now powering all paid searches on Yahoo's platform, in accordance with the scheduled timeframe. |
InternetNews
May 13, 2004
Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
The Motley Fool
March 18, 2008
Rick Aristotle Munarriz |
Is Yahoo! Sleeping With the Enemy? Yahoo! announces it will team up with Click Forensics to share data and help tackle click fraud. |
The Motley Fool
January 18, 2006
Rick Aristotle Munarriz |
While Google Grows, Yahoo Slows Yahoo! misses its mark and all eyes turn to Google. The expectations run high, and the valuation multiples reflect that. |
Search Engine Watch
May 14, 2004
Danny Sullivan |
Return To The Sad Days Of More Than A Search Engine? Yahoo says it is "more than a search engine" in the same week Google adds a new portal feature. Are the sad days of search being a neglected child about to return? |
The Motley Fool
May 21, 2008
Rick Aristotle Munarriz |
Microsoft Searches for Answers Microsoft has abandoned plans to buy Yahoo!, for now, but it may be making a play for Yahoo!'s search business. |
The Motley Fool
July 18, 2008
Alyce Lomax |
Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all. |
InternetNews
April 12, 2007
Nicholas Carlson |
Another Month And More Google Growth Google accounted for 64 percent of all U.S. searches. Yahoo hangs on to second place, but it has a Panama trick up its sleeve that it's hoping to boost its share. |
PC Magazine
May 9, 2007
Lance Ulanoff |
Is Google a Monopoly? The search-engine company dominates in at least one field, and it's doing it the old-fashioned way -- by earning it. |
The Motley Fool
January 14, 2008
Adam J. Wiederman |
Worst Stock for 2008: Yahoo! This analyst feels that Yahoo! simply cannot compete against Google, and has chosen Yahoo! to be the worst stock of 2008. |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
BusinessWeek
August 9, 2004
Ben Elgin |
Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution. |
The Motley Fool
April 11, 2007
Rick Aristotle Munarriz |
Let's Laugh at the Bellwethers Viacom's deal with Yahoo! has its shortcomings. |
InternetNews
February 5, 2008 |
Regulators Would Watch Any Google-Yahoo Tie-up Following Microsoft's bid for Yahoo, a separate alliance with Google could be renewed under FTC scrutiny. |
The Motley Fool
March 4, 2005
Rick Aristotle Munarriz |
Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut. |
The Motley Fool
June 26, 2008
Rick Aristotle Munarriz |
From Yahoo! With Love Yahoo!'s CEO reaches out to shareholders with an update. They wanted answers. Unfortunately, they're only walking away with even more questions. |
The Motley Fool
April 20, 2005
Rick Aristotle Munarriz |
Yahoo! for Yahoo! Yahoo! has another market-thumping quarter as online advertising shows no signs of dying down. |
The Motley Fool
July 22, 2005
Rick Aristotle Munarriz |
Google Proves Mortal Google's ordinary June quarter leaves the market hungry for something more. But it was clearly better than online advertising's other bellwether, Yahoo! |
The Motley Fool
March 21, 2005
Rick Aristotle Munarriz |
Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
InternetNews
December 12, 2006
Nicholas Carlson |
Yahoo Opens Panama For New Business Yahoo's new search marketing system, code-named Panama, is finally open for new business. |
Search Engine Watch
June 25, 2008
Kevin Ryan |
Yahoo's Suicide Pact with Google Who cares if Yahoo outsources its search advertising to Google? You should. On what planet is having only one place to buy anything a good thing for competitive pricing? |
The Motley Fool
July 18, 2007
Mac Greer |
Fool Video: The Future of Yahoo! On the heels of its recent earnings, we ask what the future holds for Yahoo! Investors, take note. |
The Motley Fool
October 5, 2007
Rick Aristotle Munarriz |
Don't Undo Yahoo! Are the company's parts worth more than its current whole? |
InternetNews
September 8, 2008
Kenneth Corbin |
Major Advertisers Decry Yahoo-Google Ad Deal The Association of National Advertisers warns the U.S. Justice Department that the partnership between Google and Yahoo would consolidate control of search advertising in the hands of the two heavies. |
The Motley Fool
March 29, 2007
Alyce Lomax |
Mobile Wars Move Onward Mobile strategies percolate at Yahoo!, Google, and Microsoft. When the dust settles, it will be interesting to see whether Google might deliver too little too late this time around, and whether its rivals that tend to get a little less investor adulation might win the day. |
