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The Motley Fool April 25, 2006 Rick Aristotle Munarriz	Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys.
The Motley Fool March 9, 2006 Rick Aristotle Munarriz	Google Clicks to Fix Click fraud casts a dark cloud over the fast-growing realm of online advertising.
The Motley Fool January 18, 2007 Rick Aristotle Munarriz	MIVA Matters The paid-search pioneer follows the real leaders into an area it doesn't belong.
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.
The Motley Fool September 1, 2006 Rick Aristotle Munarriz	Content Is King at Microsoft The software giant is following the herd into contextual marketing.
The Motley Fool August 18, 2005 Rick Aristotle Munarriz	Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift.
The Motley Fool April 17, 2008 Rick Aristotle Munarriz	Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy.
The Motley Fool October 6, 2004 Rick Aristotle Munarriz	Wake Up, Yahoo! The company misses the boat by not cashing in on the frontline of paid search.
The Motley Fool March 4, 2005 Rick Aristotle Munarriz	Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut.
The Motley Fool March 28, 2008 Rick Aristotle Munarriz	Is Google Over? Flattish growth at Google through the first two months does not bode well.
The Motley Fool February 14, 2008 Rick Aristotle Munarriz	Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it.
The Motley Fool June 23, 2009 Rick Aristotle Munarriz	Is Google Done? The search-engine giant is in trouble if it loses relevance.
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
The Motley Fool January 22, 2008 Rick Aristotle Munarriz	Google Still Loves You Israeli-based IncrediMail is working through compliance issues and has been reinstated into Google's AdSense program.
The Motley Fool August 15, 2006 Rick Aristotle Munarriz	How to Slay a Google There is only one way to kill Google now. If there is a content site that is ripe for traffic monetization -- and preferably an existing Google partner -- Yahoo! or Microsoft needs to buy it out.
The Motley Fool November 13, 2007 Rick Aristotle Munarriz	Are Microsoft and Yahoo! That Stupid? InterActiveCorp extends and expands its advertising agreement with Google for another five years.
The Motley Fool July 17, 2009 Rick Aristotle Munarriz	Google Makes It Up in Volume The search-engine giant has a mixed quarter.
The Motley Fool July 26, 2007 Rick Aristotle Munarriz	Mr. Softy Diggs Harder Microsoft lands an ad distribution deal with Web 2.0 darling Digg. How did Microsoft manage to wrest a client away from Google?
The Motley Fool October 3, 2007 Rick Aristotle Munarriz	Is Google Broken? Google is the undisputed paid-search champ; but if the search king is doing so well, why are its partners struggling?
The Motley Fool October 22, 2007 Rick Aristotle Munarriz	Don't Get Cocky, Google Just because Google's ad partners don't have a viable alternative, that doesn't mean the search giant should squeeze them.
The Motley Fool August 23, 2005 Rick Aristotle Munarriz	It Takes an iVillage Yahoo! lands a major content distributor in its marketing battle against Google.
The Motley Fool October 30, 2007 Rick Aristotle Munarriz	Microsoft Must Kill Google, Now Microsoft's costly stake in Facebook may prove to be a bargain if it succeeds in strengthening Microsoft while weakening Google
The Motley Fool March 24, 2005 Rick Aristotle Munarriz	Google's Potentially Fatal Flaw Even the world's most valuable dot-com can be one misstep away from falling out of favor.
The Motley Fool August 5, 2005 Rick Aristotle Munarriz	A Fool's Look Back Serve 'em up, Yahoo!... Better ingredients, better earnings report...
The Motley Fool November 14, 2006 Rick Aristotle Munarriz	The Yahoo! Shuffle Bill Demas and Will Johnson, a pair of vice presidents at Yahoo!'s beleaguered YPN paid-search division, are moving on, but the real problem lies deeper and higher. Investors, take note.
InternetNews April 30, 2007 Michael Hickins	Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock.
The Motley Fool July 3, 2007 Rick Aristotle Munarriz	SmartAds or Sad Marts for Yahoo! The online giant smartens up its display ads. It would be great for investors to see Yahoo! milk more from every page it serves.
The Motley Fool April 30, 2007 Rick Aristotle Munarriz	Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note.
The Motley Fool October 12, 2005 Rick Aristotle Munarriz	Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium?
BusinessWeek May 8, 2006 Elgin & Greene	The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut.
InternetNews March 11, 2005 Susan Kuchinskas	Yahoo Freshens up Its Services Portfolio Engineers added several features to its range of services, as Yahoo seemingly ramps up a contextual ad service.
The Motley Fool March 15, 2007 Rick Aristotle Munarriz	MIVA Searches for Answers The paid search pioneer has a tough time finding profitability in its latest quarter. Investors, take note.
The Motley Fool May 21, 2008 Rick Aristotle Munarriz	Microsoft Searches for Answers Microsoft has abandoned plans to buy Yahoo!, for now, but it may be making a play for Yahoo!'s search business.
The Motley Fool March 28, 2007 Rick Aristotle Munarriz	Google's Amazonian Advertising Adversary Rivals for the online ad king are emerging from unlikely sources. Take Amazon.com for instance.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
InternetNews April 9, 2008 Kenneth Corbin	Yahoo to Test-Drive Google's AdSense Yahoo announced that it was conducting a trial of Google's AdSense for Search product to place ads alongside Yahoo's search results.
The Motley Fool December 6, 2005 Rick Aristotle Munarriz	Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business.
The Motley Fool July 19, 2007 Rick Aristotle Munarriz	Tyroo Banks at Yahoo! Yahoo! nibbles away at India's online-ad market. The online giant is acquiring a 35% to 50% stake in Web advertising enabler Tyroo for an undisclosed amount. Investors, take note.
Wired January 2006 Charles C. Mann	How Click Fraud Could Swallow the Internet Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy.
Wired March 24, 2008 Frank Rose	Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results.
The Motley Fool August 2, 2006 Rick Aristotle Munarriz	ValueClick Kicks The multimedia advertiser beats Wall Street and sees shares soar.
The Motley Fool September 3, 2004 Rick Aristotle Munarriz	Google's Common AdSense Google has so many sponsors bidding for clicks on paid search results that the company has been quick to launch its own Gmail email service and win the hearts of mainstream website publishers with its AdSense program.
InternetNews March 4, 2005 Susan Kuchinskas	Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail?
The Motley Fool July 18, 2005 Rick Aristotle Munarriz	Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.
The Motley Fool March 21, 2005 Rick Aristotle Munarriz	Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for.
The Motley Fool April 11, 2007 Rick Aristotle Munarriz	Let's Laugh at the Bellwethers Viacom's deal with Yahoo! has its shortcomings.
The Motley Fool January 9, 2008 Rick Aristotle Munarriz	Dueling Fools: Google Bear The bears think that Google is a company that has all of its eggs in one basket, and is beginning to show signs of decelerating growth.
InternetNews May 1, 2006 Nicholas Carlson	Yahoo Debuts Advice Column In a play for more eyeballs, Yahoo today announced Yahoo Tech, which delivers tech-purchasing advice for information-seeking consumers.
InternetNews May 13, 2004 Susan Kuchinskas	Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market.
InternetNews May 8, 2006 Nicholas Carlson	Yahoo's Own Ad Platform Yahoo today said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google.