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U.S. Banker
October 2007
Karen Krebsbach |
With 'Caveman,' GEICO Hones Its Brand Instincts The evolution of the caveman icon is indicative of the blurring of advertising and entertainment-certain to be a boon to GEICO's brand-but does it really sell more car insurance?   |
BusinessWeek
November 13, 2006
David Kiley |
Mad Ave's Man Of The Hour Howard Draft won over Wal-Mart with a potent mix of data-mining and creativity. |
Fast Company
November 2010
Danielle Sacks |
The Future of Advertising Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind. |
CRM
May 2012
Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
CRM
November 2013
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How to Build a Better Brand Marketers must keep messages short, energetic, and simple. |
BusinessWeek
February 12, 2007
Robert Berner |
My Year At Wal-Mart How marketing whiz Julie Roehm suffered a spectacular fall in 10 short months. |
Fast Company
July 2009
Danielle Sacks |
Behind the Rebranding Campaign of Wal-Mart's Scarlet Woman Nearly three years after being fired by Wal-Mart, marketer Julie Roehm faces her toughest rebranding campaign ever. |
Fast Company
April 2002
Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
HBS Working Knowledge
August 16, 2004
Barwise & Meehan |
Bull's-Eye: Target's Cheap-Chic Strategy Target's outside-the-box strategy made it the No. 2 discounter behind you-know-who. The company's success is examined in this excerpt from the new book Simply Better, from Harvard Business School Press. |
The Motley Fool
May 18, 2005
Matt Thurmond |
GEICO's Lean, Green Machine This insurance company is growing fast with the help of a lizard and a direct sales model. Investors, take note. |
Inc.
November 2003
John Anderson |
Running the Gauntlet at Wal-Mart The process of selling to the behemoth of Bentonville starts well before you push open the doors of its Arkansas headquarters. But it's within the fortress itself that the dream (or nightmare) of working with Wal-Mart really begins. |
Fast Company
Rebecca Greenfield |
Crazy Ways Top Creative Pros Landed Their Dream Jobs People who have worked hard to get to the top like to see people below them work hard. It's partly a hazing tactic, but more ideas mean more good ideas. |
The Motley Fool
September 23, 2004
Alyce Lomax |
Watching Wal-Mart The retail behemoth plans to step up its efforts to advertise to shoppers through state-of-the-art TV monitors seeded throughout its stores. |
The Motley Fool
January 26, 2004
Dave Marino-Nachison |
Wal-Mart Fights Back The retailer's fight to defend its name is a microcosm of today's media environment. |
