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The Motley Fool
October 11, 2004
Alyce Lomax |
Procter & Gamble's On Demand The company has come up with some on-demand advertising. Will it woo viewers?   |
The Motley Fool
September 29, 2004
Alyce Lomax |
TiVo's Cruisin' Though the company's deal with Royal Caribbean is a pilot program, it highlights a necessary evolution in TV advertising: the need for interactivity and a more customizable TV viewing experience. |
The Motley Fool
December 22, 2003
Alyce Lomax |
P&G Gets Real Will Procter & Gamble clean up on its new product-placement deal with the show Survivor? |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
The Motley Fool
February 5, 2004
Alyce Lomax |
TiVo's Voyeur Power After getting attention for its statistics on viewer reaction to the Super Bowl's halftime show, TiVo teams with Nielsen to market information to the television industry. |
The Motley Fool
June 13, 2005
Alyce Lomax |
P&G's Ad Gamble Are companies about to make big changes to the ways they advertise? The creep toward product placement within television shows has been evident over the last couple years, as has the success of Internet advertising. |
The Motley Fool
November 18, 2004
Rich Duprey |
TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
The Motley Fool
August 9, 2004
Alyce Lomax |
TiVo Turns on the Charm Can advertising and rebates lure enough subscribers? An investment in TiVo remains risky, considering competitive concerns and its failure to secure deals with the big cable companies. |
The Motley Fool
February 27, 2006
Alyce Lomax |
KFC Takes on TiVo? Or does it? KFC's new ad says a lot about advertising. As modern advertising evolves, advertisers need to be very careful no to drive away prospective customers with heavy-handed techniques. Investors, take note. |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
BusinessWeek
April 17, 2006
David Kiley |
Learning To Love The Dreaded TiVo How ad agencies are using TiVo to make ads that viewers actually want to watch. |
The Motley Fool
November 23, 2004
Alyce Lomax |
Tough Times for TiVo? TiVo continues its battle for subscribers. Investors should be watching the crucial holiday season, as well as TiVo's ability to innovate and differentiate. |
The Motley Fool
July 20, 2004
Seth Jayson |
Less Is More at Clear Channel Clear Channel, the communications giant that brings you radio ads and billboards galore, announced that it would require its radio stations to run less advertising. |
BusinessWeek
February 2, 2004
Ronald Grover |
Can Madison Ave. Make Zap-Proof Ads? It's blurring the lines between promotion and programming as digital video recorders gain ground. |
CRM
November 1, 2006
Jessica Sebor |
Will DVR Kill the TV Adsters? Television marketing must realize a choice for its future: cope or fight. |
The Motley Fool
January 21, 2004
Alyce Lomax |
Knight Ridder's Slow News Day Are tough ad times almost over for the newspaper company? |
BusinessWeek
May 22, 2006
Ronald Grover |
The Sound Of Many Hands Zapping As new numbers show ad-skipping DVRs on the rise, advertisers press for lower rates. |
Wired
October 2003
Frank Rose |
The Fast-Forward, On-Demand, Network-Smashing Future of Television What happens when digital video recorders give viewers control of the TV schedule, the content, and the ads? The whole world is watching. |
The Motley Fool
March 5, 2004
Alyce Lomax |
TiVo Goes Hyper A narrower loss and an aggressive plan fire up investors. |
Inc.
June 2005
Ian Mount |
The Biggest TV Network You've Never Heard Of Michael Stern started PRN with this insight: If most people make their buying decisions inside the store, why not show them commercials inside the store? |
Home Theater
July 27, 2007 |
Cable-DVR Adoption Surges More than half of cable subscribers will have digital video recorders by 2010, according to a rather expensive study. |
HBS Working Knowledge
November 15, 2004
Sean Silverthorne |
TiVo Ready to Fast Forward? TiVo created a new product category: the digital video recorder. Here's how CEO Michael Ramsay believes the company can fight off the forces of commoditization. |
The Motley Fool
October 18, 2007
Alyce Lomax |
Wal-Mart's Slash-and-Burn Strategy Wal-Mart's willing to put margins on the line to drive traffic and sales, spurring rivals to follow suit in order to keep price-conscious shoppers. Investors, take note. |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
The Motley Fool
April 6, 2005
Rick Aristotle Munarriz |
Renting TiVo TiVo may be the new heavy hitter on Madison Avenue. DirecTV announced that it was teaming up with TiVo to sell ads on the popular DVR service. |
The Motley Fool
October 13, 2005
Alyce Lomax |
And Now, a Plot Line From Your Sponsor Product placement seems destined to increase, but will it work with today's viewers? |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
The Motley Fool
May 8, 2006
Alyce Lomax |
TiVo Ads Set for Takeoff It seems like there's promise in TiVo's newest innovation, an advertising search product -- TiVo Product Watch -- which includes participation from 100 brands from 70 advertisers in five product categories. |
The Motley Fool
March 24, 2004
Jeff Hwang |
Wal-Mart Gets in the Groove Online music downloads should help boost Wal-Mart's overall Web sales. |
The Motley Fool
June 29, 2005
Alyce Lomax |
Lights, Camera, Amazon Will the Web giant's online film festivals win customers' love? |
The Motley Fool
May 20, 2010
Alyce Lomax |
Danger for Discounters? Discount retail giants Wal-Mart and Target both reported surprising first-quarter earnings this week. Is Wal-Mart losing its advantage? And what's the macro message here? |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
The Motley Fool
June 4, 2010
Jim Royal |
Does It Matter That Wal-Mart Is Slipping? Wal-Mart is still the king of the retail jungle, but its relative dominance seems to be slipping, a survey of 30,000 shoppers from Consumer Reports suggests. |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
The Motley Fool
February 6, 2004
Bill Mann |
Wal-Mart Sales Foretell Danger Americans continue to spend themselves silly. What happens when the bill comes due? |
The Motley Fool
March 15, 2004
Alyce Lomax |
Wal-Mart Marches Ahead Same-store sales are tracking ahead of expectations. |
The Motley Fool
September 14, 2004
Alyce Lomax |
Oprah's Product Placement GM snags some hefty television real estate. |
The Motley Fool
May 13, 2004
Seth Jayson |
Another Wallop From Wal-Mart More incredible numbers from the world's biggest store. |
InternetNews
January 22, 2007
Ed Sutherland |
Is TiVo History? Analyst group predicting stand-alone DVRs to vanish. |
The Motley Fool
February 22, 2010
Mike Pienciak |
Consumer-Products Companies' Next Big Move Wal-Mart Stores and Procter & Gamble have teamed up to produce a family-oriented made-for-TV movie in hopes of reaching more consumers. |
HBS Working Knowledge
August 16, 2004
Barwise & Meehan |
Bull's-Eye: Target's Cheap-Chic Strategy Target's outside-the-box strategy made it the No. 2 discounter behind you-know-who. The company's success is examined in this excerpt from the new book Simply Better, from Harvard Business School Press. |
The Motley Fool
November 4, 2008
Rich Duprey |
Wal-Mart a Pariah No More These days consumers are more than happy to stretch their meager dollars as far as they can at a Wal-Mart superstore. |
The Motley Fool
July 31, 2006
Alyce Lomax |
TiVo ARMs Itself With its new unit to measure audience movement, TiVo's on the offensive. This stock is still risky, but things are definitely looking much better than they did at the start of this year. |
The Motley Fool
August 30, 2004 |
Who's in the Dow? Did you realize that the Dow is an average of just 30 companies? |
The Motley Fool
December 12, 2003
Alyce Lomax |
Sears Slashes, Mad Dashes? The department store retailer tries the early holiday-sale lure to hook shoppers. |
The Motley Fool
May 4, 2004
Steven Mallas |
Wal-Mart Plays (Smart) Tag Wal-Mart has commenced a pilot test of its inventory tag technology plans. |
The Motley Fool
June 30, 2011
Alyce Lomax |
Wal-Mart Pumps Up a Gas War Will slashing gas prices at some of its gas stations refuel the discounter's U.S. sales? |
The Motley Fool
April 14, 2011
Alyce Lomax |
Can Wal-Mart Turn the Tide? As shoppers stray, the retail giant tries to get back on course. |
BusinessWeek
September 3, 2007
Burt Helm |
Which Ads Don't Get Skipped? A TiVo service that tracks viewer fast-forwarding yields big surprises. |
