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The Big Bang Theory of Advertising In a new book titled, Bang! Getting Your Message Heard in a Noisy World, Linda Kaplan Thaler, CEO of a New York advertising agency, contends that only ideas that are "simply too outrageous, too different, too polarizing to go unnoticed" will break through the "sea of sameness out there."   |
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Play Nice Forget cutthroat, what you need is a little sugar and spice. So says Linda Kaplan Thaler in her new book The Power of Nice. Kaplan Thaler speaks about how she uses niceness in her own advertising business. |
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| Fast Company |
A Facebook User's Challenge To Facebook: Here's All My Data, Now Give Me Ads I Like Facebook, the world's largest social network, relaunched a brand-focused service that will allow companies to zap ads to your screens even when you aren't looking at Facebook. |
