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AFP eWire
June 13, 2005 |
Website Back to Basics: Site Search A search field is more than a convenient tool for web visitors. It is a fundamental component of the visitor/donor experience because it is a window on visitor needs and desires.   |
Entrepreneur
April 2010
Nicholas Chilenko |
It's In the Way That They Use It Website design and usability are critical to converting eyeballs to sales for small business. |
Entrepreneur
June 2007
Catherine Seda |
Rave Reviews On the web, customer testimonials speak louder than advertising. |
Entrepreneur
March 2005
Catherine Seda |
Go Live They've got questions, you've got answers. Now you can reach out to your prospects and keep them happy with live chat on your site. |
Registered Rep.
November 1, 2007 |
Correction In a story titled "Meet the New Panic, Just Like the Old Panic" in our October issue, we wrote that the co-author of The Panic of 1907 was Robert F. Burns. In fact, his name is Robert F. Bruner. We regret the error. |
Entrepreneur
July 2005
Catherine Seda |
Spill the Beans If you share free information with potential customers, they're more likely to remember you when it's time to buy. |
Search Engine Watch
December 2, 2010
Mathieu Burgerhout |
Best Solution for Duplicate Content Issues A clever solution to get every product indexed, in the right language, and show visitors from specific countries the right stock. |
Entrepreneur
December 2003
Nancy Michaels |
To the Letter How to really reach out to customers and potential customers with a newsletter |
Inc.
November 2005
Jory Des Jardins |
Blog Rules The business blogosphere is a world unto itself, with its own set of rules and regulations. Newcomers break them at their own peril. Here's what you need to know before jumping into the fray. |
Entrepreneur
March 2006
Catherine Seda |
One Last Thing Want to annoy customers who visit your website? Use an entry pop-up. Want them to stay or come back later? Try a well-timed exit pop-up. |
Entrepreneur
November 2005
Catherine Seda |
Right Back at You Creative autoresponders are a surefire way to make customers remember you long after they've logged off your site. |
InternetNews
June 25, 2010 |
Anthem Blue Cross Victim of Data Breach More than 230,000 Social Security numbers and medical records are accidentally exposed due to some sloppy programming. |
Search Engine Watch
December 6, 2010
Josh McCoy |
Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track. |
PC Magazine
November 19, 2007 |
Where Voters Are Clicking A good indicator of voter interest in the presidential candidates is the number of unique visitors the campaign sites receive. |
Inc.
May 1, 2010 |
Behavioral Retargeting for Small Business How services from AdRoll, Fetchback, and Google keep tabs on your website's visitors. |
PC Magazine
February 14, 2007 |
Social-Networking Crossover As you might expect, there is a lot of crossover among visitors to social-networking sites. |
Search Engine Watch
September 26, 2008
Chris Boggs |
Common Problems with 404 Error Pages Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK." |
AFP eWire
January 20, 2004 |
Making Your Website Work With Your Fundraising Plan How can I get more supporters and potential donors to visit our organization's website? How can I make our website more interactive? Will our website look funny in different browsers or on a Mac? Answers to these questions and more |
AFP eWire
April 11, 2005 |
Back to Basics: Make Your Site User-Friendly Do you think investing in expensive website redesigns will make your website more user-friendly? Here are the basic elements that should be incorporated into a nonprofit website before you even look at costly new technology. |
Search Engine Watch
October 8, 2010
Frank Watson |
Geo-Targeting Redirects: Cloaking or Better User Experience? Seems like Google still hasn't realized that some user experiences can be improved by particular redirects. |
Entrepreneur
May 2007
Gwen Moran |
Welcome, Visitors Get your own web spokesperson. |
CIO
January 1, 2003
Daintry Duffy |
Blogging for Bucks Blogging started out as a form of personal expression and linking. But companies are beginning to realize that same brand of opinion and news content can be a crackerjack sales, marketing and communications tool. Consequently, more of them are hopping on the blogging bandwagon. |
Search Engine Watch
December 29, 2008
Ron Jones |
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so. |
CRM
November 17, 2011 |
Provide Support Introduces Social Media Chat Service for Facebook A new social media customer service application from Provide Support allows owners of corporate, association, and non-profit Facebook pages to offer live chat service to their visitors. |
Search Engine Watch
June 16, 2010
Simon Heseltine |
Listen to the Search Engines The tools that search engines provide give you more information about what they really like, and can help you reach your SEO goals. |
Entrepreneur
April 2006
Catherine Seda |
Coming On Strong You want your website visitors' contact information. But is requiring registration causing you to lose prospects instead of gaining them? |
Pharmaceutical Executive
June 1, 2007
Sharon Callahan |
Alternative Media: Spruce Up Your Site Take advantage of the latest Internet tools and bring your Web site into the new millennium. |
PC Magazine
October 10, 2007
Vicki B. Jacobson |
Build a Better Web Site Getting site visitors is only half the battle. |
Entrepreneur
September 2009
David Port |
How to Make Your Website Really Sell The best advice for converting visitors to your company's website into real revenue. |
InternetNews
March 4, 2005
Brian Livingston |
Are Your Visitors Seeing What You Think? Web sites that've been changed to exploit the findings of this study have sometimes generated two to three times the response rate from visitors, at little cost to the site owner. |
Search Engine Watch
September 2, 2009
Tim Ash |
Landing Page Optimization Pitfall -- Not Collecting Enough Data In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. |
PC World
March 2003
Scott Dunn |
Window Tips: XP Error Messages--You Decide What to Report Customize outbound Windows XP error messages; add sounds and visual effects to your PC's error messages; diagnose memory errors; a better way to tweak Windows. |
Information Today
January 14, 2014 |
Online Information Conference Closes Previous Online Information conferences addressed topics such as social media, Big Data, mobile devices, ebooks, and open access. |
Search Engine Watch
July 6, 2010
Jennifer Van Iderstyne |
Why No One is Linking to You Giving a link is like giving a vote of confidence and trust. Here are the main reasons why your link building efforts may be failing, and how to turn it around. |
PC World
March 2003
Scott Spanbauer |
Internet Tips: Unlocking the Mysteries of Browser Error Messages Steer past 404 errors to find the Web page you want; disable IE's script-debugging messages. |
New Architect
September 2002
Matthew Linderman |
Making Mistakes Well Online or offline, it's impossible to be perfect. But while offline customers can appeal to an actual human being for help, frustrated online customers usually just give up. That's why Web sites must learn to make mistakes well. |
Entrepreneur
May 2007
Gwen Moran |
Under the Influence To gain favor online, target those whose opinions count. |
InternetNews
February 19, 2009
Judy Mottl |
Taxes, Job Searches Drive Web Traffic Social networking leader Facebook hits Top 50 Web site ranking for first time. |
PC Magazine
February 3, 2004
Sheryl Canter |
Windows XP Error Reports Should you send those crash reports to Microsoft? |
InternetNews
August 26, 2005
Susan Kuchinskas |
Building Online Buzz Marsteller, an advertising agency, aims to take the lead in helping clients deal with online buzz about their companies -- and create some of their own. |
InternetNews
September 18, 2009 |
Hackers Hit 'Curious George' on PBS Web Site Malicious code aimed to infect visitors to the site. |
PC World
March 20, 2002
Tom Spring |
'Wrong Page, Sucka!' Error pages don't have to be boring 404s -- Webmasters get creative with dead ends... |
PC Magazine
April 19, 2006
Matthew D. Sarrel |
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate. |
CRM
June 3, 2015 |
TruConversion Launches New Web Analytics Product TruConversion brings together heatmaps, surveys, polls, AB testing, form analytics, and conversion funnels in one product. |
Investment Advisor
March 1, 2011
Dan Skiles |
Get Your Clients Online and Stand Out Even if a majority of your clients are not interested in viewing their accounts online, it is better to have a strategy in place than to just let it happen. |
Search Engine Watch
April 15, 2009
Tim Ash |
The Decision-Making Funnel, Stage 3: Desire, Part 1 The AIDA conversion funnel governs all Web conversions. We've examined Awareness and Interest, so now we'll take a look at the Desire stage. |
Search Engine Watch
January 19, 2009
Ron Jones |
Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
IndustryWeek
February 1, 2008
Brad Kenney |
To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers. |
Technology Research News
June 30, 2004 |
Birds-eye view helps guide public Researchers have devised a system that combines visual monitoring and simulation to allow a remote staff person to help visitors around a large-scale public space. The method could be used in practical applications in five to 10 years. |
Search Engine Watch
October 28, 2004
Mike Rende |
Web Feeds, Blogs & Search Engines Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this new search marketing channel? |
