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Entrepreneur
November 2006
Catherine Seda |
The Eyes Have It Knowing what site visitors see can help you attract their attention.   |
Search Engine Watch
December 6, 2010
Josh McCoy |
Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track. |
Search Engine Watch
December 18, 2008
David Szetela |
PPC Landing Pages: PPC Visitors Have ADD This week I'll pick up on the introductory discussion of PPC landing pages. |
Entrepreneur
November 2009
Mikal E. Belicove |
Graceful Landing A well-conceived landing page sends the right signals about your company and helps customers navigate toward the sale. |
Search Engine Watch
June 11, 2008
Tim Ash |
Uncovering Site Problems for Landing Page Optimization, Part 1 How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter it out instead. Accentuate the negative. Focus on problems and things that are askew. |
Search Engine Watch
January 21, 2009
Tim Ash |
Writing Sales Copy For Conversions, Part 2 Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish. |
AFP eWire
June 13, 2005 |
Website Back to Basics: Site Search A search field is more than a convenient tool for web visitors. It is a fundamental component of the visitor/donor experience because it is a window on visitor needs and desires. |
Search Engine Watch
January 7, 2009
Tim Ash |
Writing Sales Copy for Conversions One of the most common components you can test is sales copy. Changing your approach to writing can often lead to a double-digit increase in conversion rates. |
Search Engine Watch
February 3, 2011
Stephen Cobb |
Anchor Your Landing Pages and Convert Wayward Clickers Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A landing page anchor is designed to do just that. |
Search Engine Watch
October 15, 2008
Tim Ash |
Landing Page Optimization: Guessing vs. Testing The real experts on the design of your landing pages are your Web site visitors. |
Search Engine Watch
September 2, 2009
Tim Ash |
Landing Page Optimization Pitfall -- Not Collecting Enough Data In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. |
Search Engine Watch
June 10, 2009
Tim Ash |
What Is the Desired Conversion Action? Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals. |
Search Engine Watch
June 23, 2009
Carrie Hill |
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? |
CRM
June 3, 2015 |
TruConversion Launches New Web Analytics Product TruConversion brings together heatmaps, surveys, polls, AB testing, form analytics, and conversion funnels in one product. |
Search Engine Watch
August 20, 2008
Tim Ash |
What Are You Converting? Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site. |
Entrepreneur
February 2007
Catherine Seda |
Lost and Found Don't leave your website visitors in the dark. Find new customers by turning your error page into a marketing message. |
PC Magazine
October 10, 2007
Vicki B. Jacobson |
Build a Better Web Site Getting site visitors is only half the battle. |
Search Engine Watch
March 18, 2009
Tim Ash |
The Decision-Making Funnel, Stage 1: Awareness Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience. |
Search Engine Watch
January 19, 2009
Ron Jones |
Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
Search Engine Watch
April 15, 2009
Tim Ash |
The Decision-Making Funnel, Stage 3: Desire, Part 1 The AIDA conversion funnel governs all Web conversions. We've examined Awareness and Interest, so now we'll take a look at the Desire stage. |
Search Engine Watch
May 14, 2008
Tim Ash |
Emotional Motivators in Landing Page Optimization Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Since you don't know much about them individually, here's how you can influence them with the design of your site. |
Search Engine Watch
August 19, 2009
Tim Ash |
The Art of the Landing Page: 7 Tips For Increasing Conversions Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates. |
PC Magazine
April 19, 2006
Matthew D. Sarrel |
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate. |
Inc.
April 2004
Alison Stein Wellner |
Case Study Colin Johnson had a bold plan to transform his consulting firm. But when things went awry, sticking to his guns meant risking everything. |
Entrepreneur
April 2010
Nicholas Chilenko |
It's In the Way That They Use It Website design and usability are critical to converting eyeballs to sales for small business. |
Entrepreneur
September 2009
David Port |
How to Make Your Website Really Sell The best advice for converting visitors to your company's website into real revenue. |
Technology Research News
June 30, 2004 |
Birds-eye view helps guide public Researchers have devised a system that combines visual monitoring and simulation to allow a remote staff person to help visitors around a large-scale public space. The method could be used in practical applications in five to 10 years. |
Pharmaceutical Executive
October 1, 2008 |
Getting "Engaged" Web analytics is helping a new generation of pharma web sites get engaged. |
Entrepreneur
March 2005
Catherine Seda |
Go Live They've got questions, you've got answers. Now you can reach out to your prospects and keep them happy with live chat on your site. |
Search Engine Watch
March 17, 2005
Chris Sherman |
Lessons Learned from Eye Tracking Studies You've optimized your web pages to be search engine friendly, and they're ranking well in search result pages, but so what--if users don't actually do what you'd like them to do once they arrive at your web site. |
InternetNews
June 25, 2009
Michelle Megna |
E-Coupon Use Growing at Rapid Clip A whole new demographic is digging digital coupons, spurring huge growth in the online coupon category. |
Search Engine Watch
April 1, 2009
Tim Ash |
The Decision-Making Funnel, Stage 2: Interest On the Web, interest is very fleeting. A world of other Web sites is just a mouse click away. The key to creating the interest is to focus on the visitor's role or current needs. |
BusinessWeek
May 5, 2010
Helen Walters |
How Google Got Its New Look The process that led to the redesign of Google's all-important search results page. |
